PENERIMAAN MASYARAKAT SEBAGAI HASIL SINERGI HUMAS DAN MEDIA MASSA

Authors

  • Diah Fatma Sjoraida Universitas Padjadjaran
  • Edwin Rizal FIKOM Universitas Padjadjaran

DOI:

https://doi.org/10.15575/jt.v2i1.3594

Keywords:

Corporate Social Responsibility, Public Relations, Media Massa

Abstract

Penelitian ini membahas bagaimana humas dari perusahaan energi dapat memanfaatkan media massa sehingga keberadaannya dapat diterima oleh masyarakat. Penelitian ini dilakukan di suatu desa di Kabupaten Bekasi yang merupakan daerah pertanian di pinggiran Kota Jakarta. Secara umum, penelitian ini mendasarkan pada metode deskriptif dan kualitatif. Hasil penelitian menunjukkan bahwa kehidupan sosial ekonomi di desa tersebut berubah namun masyarakat dapat menerimanya. Adapun faktor-faktor yang menyebabkan diterimanya perusahaan tersebut adalah karena pihak humas dari perusahaan tersebut sambil bekerja sama dengan pihak media massa melakukan strategi dengan meluncurkan program csr, menyerap tenaga kerja, dan penyadaran akan orientasi ke masa depan kepada masyarakat sekitar. Walaupun demikian, masyarakat masih mengeluhkan kenyamanan hidup di sekitar pabrik tersebut.

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Published

2019-02-04

How to Cite

Sjoraida, D. F., & Rizal, E. (2019). PENERIMAAN MASYARAKAT SEBAGAI HASIL SINERGI HUMAS DAN MEDIA MASSA. TEMALI : Jurnal Pembangunan Sosial, 2(1), 61–76. https://doi.org/10.15575/jt.v2i1.3594

Issue

Vol. 2 No. 1 (2019): Temali: Jurnal Pembangunan Sosial

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Articles

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