DIFUSI INOVASI PROGRAM PEMERINTAH: STUDI KOMUNIKASI PEMBANGUNAN PADA KELOMPOK WANITA TANI ANUGRAH KABUPATEN PADANG PARIAMAN
DOI:
https://doi.org/10.15575/jispo.v9i2.6188Keywords:
Communication Development, Diffusion, Innovation, Government Programs.Abstract
This study aims to determine the process of diffusion of government programs with development communication studies on Anugrah farmer women's groups in Nagari Sungai Buluh Selatan, Batang Anai District, Padang Pariaman District. This research uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation studies. The results of the innovation diffusion research show that the government program is an innovation for the Anugrah farmer women's group. The diffusion process occurs through information dissemination using communication channels, namely correspondence, face to face communication channels, with group meetings and mass media. The duration of the implementation of government programs is not so long, which is around 2 weeks -1 month, and has a positive impact on the social system and the surrounding environment.
References
Alkornia, S. (2016). Difusi Inovasi Teknologi Green House di Kalangan Petani Mangga (Studi Kualitatif terhadap Upaya Pengembangan Green House di SKB Situbondo).Jurnal Ilmu Komunikasi, 5 (1).
Febriana, K. A., & Setiawan, Y. B. (2016). Komunikasi dalam Difusi Inovasi Kerajinan Enceng Gondok di Desa Tuntang, Kabupaten Semarang.The Messenger, 8(1).
Hanafi, A. (1981). Memasyarakatkan Ide-ide Baru. Surabaya: Usaha Nasional.
Harun, R., & Ardianto, E. (2011). Komunikasi Pembangunan & Perubahan Sosial: Perspektif Dominan, Kaji Ulang dan Teori Kritis. Jakarta: Rajawali Pers.
Hubeis, A. V. S., dkk. 2016. Komunikasi Inovasi. Tangerang: Universitas Terbuka.
Mardikanto, T. (2010). Komunikasi Pembangunan-Acuan Bagi Akademisi, Praktisi, dan Peminat Komunikasi Pembangunan. Surakarta: UNS Press.
Mulyana, D. (2016). Ilmu Komunikasi: Suatu Pengantar. Bandung: Remaja Rosdakarya.
Nurjanah & Yasir. (2014). Strategi Komunikasi Inovasi Dalam Pengembangan Potensi Desa Wisata. Jurnal Ilmu Komunikasi, 5(1).
Octavianti, M., Koswara, I., & Sari, D. Y.A. (2016). Karakteristik Inovasi Kebijakan Kantong Plastik Tidak Gratis Bagi Ibu Rumah Tangga di Kota Bandung. Jurnal Komunikasi, 8(2).
Oktarina, S., & Sarwoprasodjo, S. (2018). Strategi Komunikasi Politik Opinion Leader Dalam Difusi Program Pembangunan dan Pengembangan Lembaga Lokal di Pedesaan. Journal of Communication Studies, 3(1).
Sirait, B. J. (2018). Difusi Inovasi Program Generasi Berencana (GENRE) Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) pada Kehidupan Berkeluarga Berencana melalui PIKM Sehati Universitas Riau. JOM, 5(1).
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish their manuscripts in JISPO agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal;
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal; and
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) after publication process, or prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
