FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP PRODUK RAHN PADA PEGADAIAN SYARIAH


Amanda Veronica(1*), Muhammad Iqbal Fasa(2), Suharto Suharto(3)

(1) Universitas Islam Negeri Raden Intan Lampung, Indonesia
(2) Universitas Islam Negeri Raden Intan Lampung, Indonesia
(3) Universitas Islam Negeri Raden Intan Lampung, Indonesia
(*) Corresponding Author

Abstract


The growing development of sharia-related products that are increasingly crowded in Indonesia also has an effect on the business development of PT Pegadaian (Persero). Therefore, PT Pegadaian (Persero) also issued a new product that smelled of sharia under the name Pegadaian Syariah. The legal basis for the establishment of Sharia Pawnshops is PP No. 103 dated November 10 2000 and Fatwa DSN No. 25 / DSN-MUI / III / 2002 concerning Rahn. For this reason, this study aims to examine and analyze the effect of promotions, prices and loan disbursement procedures on customer interest in using rahn products in Islamic pawnshops. This research uses quantitative research. The type of data used in this research is primary data. Primary data is data that comes from the original source or the first one that comes from a questionnaire. Based on the analysis and data processing above, the results obtained include promotion variables that affect customer interest, price variable affects customer interest and loan disbursement procedure variables also affect customer interest.

 

Keywords: Customer Interest, Promotion, Price / Cost, Fund Disbursement Procedure, Sharia Pawnshop

Full Text:

PDF

References


Hadijah, Siti, “Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Menggunakan Jasa Pegadaian Syariah Kantor Cabang Pegadaian Syariah (KCPS) Denpasar,” Jurnal Ekonomi dan Bisnis, 5.1 (2015)

Hermawan, Iwan, Metodologi Penelitian Pendidikan (Kualitatif, Kuantitatif dan Mixed Method) (Hidayatul Quran, 2019)

https://peraturan.bpk.go.id/Home/Details/53682/pp-no-103-tahun-2000

https://kbbi.web.id/

Kasmir. 2016. Bank dan Lembaga Keuangan Lainnya Edisi Revisi 2014. (Jakarta : PT Raja Grafindo Persada).

Maghfirah, Laila, Ridwan Nurdin, dan Korespondensi Penulis, “Analiasis Faktor-faktor yang Mempengaruhi Minat Nasabah Menggunakan Produk Rahn Pada Pegadaian Syariah (Studi Kasus pada Kantor Pusat Pegadaian Syariah Kota Banda Aceh),” Jurnal Ilmiah Mahasiswa Ekonomi Islam, 2019, 109–26

Mubarak, Zaki, dan Indriani Windasari, “Faktor-faktor yang mempengaruhi perilaku konsumen dalam memilih pegadaian syariah di Kota Banjarmasin,” At-Taradhi: Jurnal Studi Ekonomi, 4.1 (2014)

Muhammad. 2020. Bank dan Lembaga Keuangan Lainnya. (Depok : Rajawali Pers)

Mulazid, Ade Sofyan. 2016. Kedudukan Sistem Pegadaian Syariah Edisi Pertama. (Jakarta : Prenadamedia Group).

Nasution, A. W. (2019). Analisis_Faktor_Kesadaran_Literasi_Keuan. 7, 40–63.

Nasution, Lenni Masnidar, “Statistik deskriptif,” Hikmah, 14.1 (2017), 49–55

Rahmawati, Arti Lina, dan Kurniawati Mutmainah, “Analisis Faktor-faktor yang Mempengaruhi Permintaan ( Studi Kasus Pada Pegadaian Syariah Kebondalem Magelang ),” 2020

Supranto, J. Statistik Teori dan Aplikasi. (Jakarta: Erlangga)

Soemitra, Andri. Bank dan Lembaga Keuangan Syariah: Edisi Pertama. 2009. (Jakarta : Prenadamedia Group).




DOI: https://doi.org/10.15575/aksy.v3i2.14051

Refbacks

  • There are currently no refbacks.