CODE MIXING AND CODE SWITCHING (AN ANALYSIS OF SEHAND AZHAR'S INSTAGRAM CONTENT)

Authors

  • Zulli Umri Siregar Universitas Islam Negeri Sunan Gunung Djati, Indonesia
  • Fathur Riyadhi Arsal UIN Sunan Gunung Djati Bandung, Indonesia
  • Khairun Nisa Hasugian UIN Sunan Gunung Djati Bandung, Indonesia
  • Nabila Mutia Tsani UIN Sunan Gunung Djati Bandung, Indonesia

DOI:

https://doi.org/10.15575/hijai.v8i1.40614

Keywords:

Code Switch, Code Mix, Instagram

Abstract

This study aims to examine the use of code switching and code mixing in Instagram content by Sehand Azhar, especially in the form of video reels, to understand its function and meaning in digital communication. The method used is a descriptive qualitative case study with the technique of simak libat cakap. Data were taken from 15 video reels watched by more than 20,000 people, and analyzed using a summative approach to identify elements of code-switching and code-mixing. The results show that the use of code-switching and code-mixing in Azhar's content enriches expression and strengthens social identity between speakers, with some Arabic elements that are difficult to translate into Indonesian, thus adding aesthetic and functional value in the pesantren context. The analysis also reveals that this phenomenon is supported by the multilingual ability of the speakers and the appeal of Arabic among the audience, most of whom have a pesantren background. The implications of this study show that code-switching and code-mixing in social media not only strengthen social relations, but also contribute to the preservation of pesantren language and culture, and open up opportunities for further research on the impact of multilingualism in digital communication.

Keywords: Code Switch, Code Mix, Instagram

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Published

2025-06-15

How to Cite

Siregar, Z. U., Arsal, F. R., Hasugian, K. N., & Tsani, N. M. (2025). CODE MIXING AND CODE SWITCHING (AN ANALYSIS OF SEHAND AZHAR’S INSTAGRAM CONTENT). Hijai - Journal on Arabic Language and Literature, 8(1), 92–101. https://doi.org/10.15575/hijai.v8i1.40614

Issue

Vol. 8 No. 1 (2025): Hijai - Journal on Arabic Language and Literature

Section

Articles

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