PEMASARAN MADRASAH HUBUNGANNYA DENGAN JUMLAH PESERTA DIDIK BARU


Saepul Maulana(1*), Tatang Ibrahim(2), Heri Khoiruddin(3)

(1) UIN Sunan Gunung Djati Bandung, Indonesia
(2) UIN Sunan Gunung Djati Bandung, Indonesia
(3) UIN Sunan Gunung Djati Bandung, Indonesia
(*) Corresponding Author

Abstract


This study aims to determine whether or not there is a positive and significant relationship between school marketing management and number of new student at Madrasah Tsanawiyah Ar-Rosidiah Cikuda Bandung. This paper using correlation reseach method, this method interpreted as measuring to whether or not relationship between school marketing management as X variable  and number of new student as Y variable. As for the results of the study, it can be concluded that Ar-Rosidiyah's Student Perceptions about school marketing obtained an average value of 3.14. The number was included in the moderate qualification because it was in the 2.5-3.5 interval, the number of new students scored 3.07 with moderate qualification because it was in the interval 2.5-3.5. The results of the calculation of hypothesis testing show t count is 2.07 t table 1.71. Then the level of influence of the variables x and y is 40.5% and has a sufficient correlation. And this shows that there are other factors of 59.5% that influence the student's decision to enter Madrasah Tsanawiyah At-Rosidiyah.

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DOI: https://doi.org/10.15575/isema.v7i1.13773

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Jurnal Isema : Islamic Educational Management is Indexed By :

  

Lantai 3 Gedung Fakultas Tarbiyah dan Keguruan UIN Sunan Gunung Djati Bandung. Kampus 2 Jalan Soekarno-Hatta Kel. Cimincrang Kec. Gedebage Kota Bandung 40294.  

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