DESKRIPSI SOSIAL MASYARAKAT TERHADAP GAMBAR DAN TULISAN YANG TERDAPAT DALAM GEROBAK TRUK


Asih Prihandini(1), Ahmad Fauzan(2*)

(1) Universitas Komputer Indonesia, Indonesia
(2) international woman university, Indonesia
(*) Corresponding Author

Abstract


 

ABSTRACT

This journal discusses the description of the lives of truck drivers represented in image and text message on the back of the truck. The image and text message become interesting since some readers feel it as a mere entertainment. However, to see the interpretation is through the perspective of linguistics. The theory of semiotics used analyze the point of view and meaning of images and writings that are represented.  By using the connotation and denotation meaning contained in semiotics, the language used is analyzed. The method used in this research is qualitative to describe the statement or the existing picture. The purpose of this study is to get understanding about image and text message illustrated on the back of the truck. The conclusion is that every writing and illustration illustrated in the truck has its own purpose which leads to the attention and criticism of the society towards the development of the era so that the meaning becomes part of the representation of some people who live on the streets.

Keywords : image; text message;  truck; connotation; denotation


Keywords


bahasa

References


DAFTAR PUSTAKA

Barger, Peter L. dan Thomas Luckman. 1990. Tafsir Sosial atas Kenyataan; Risalah Tentang Sosiologi Pengetahuan. Jakarta: LP3ES

Barker, Chris 2000. Cultural Studies (Theory and Practice). California: Sage Publications

Burhan, M Bungin. 2008. Konstruksi Sosial Media Massa: Kekuatan Pengaruh Media Massa dan Keputusan Konsumen serta Kritik Terhadap Peter L. Berger & Thomas Luckmann. Jakarta: Kencana

Christomy, Tommy. 2001. Pengantar Semiotik Pragmatik Peirce: Nonverbal dan Verbal dalam pusat Penelitian Kemasyarakatan dan Budaya Lembaga Penelitian Universitas Indonesia.

Chaer, Abdul.2013. Pengantar Semantik Bahasa Indonesia. Jakarta:Reineka Cipta

Hall, Stuart. 1997. Representation: Cultural Representations and Signifying Practices. London: Sage Open University

Prabasmoro, Aquarini Priyatna.2003. Becoming White: Representasi Ras, Kelas, Feminitas, dan Globalisasi dalam Iklan Sabun. Yogyakarta: Jalasutra

Piliang, Yasraf Amir. 1999. Sebuah Dunia yang Dilipat; Realitas Kebudayaa Menjelang Milenium Ketiga dan Matinya Posmodernisme. Bandung: Mizan

Segers, Rein T. 2000. Evaluasi Teks Sastra. Yogyakarta: Adicita Karya Nusa

Sobur, Alex. 2013. Semiotika Komunikasi. Bandung:Rosdakarya




DOI: https://doi.org/10.15575/al-tsaqafa.v15i1.2323

Refbacks

  • There are currently no refbacks.


Al-Tsaqafa has been indexed by :

                                

                                                                                       

..........................................................................................................................................................................................................................................

Alamat Redaksi:
Lt. 2 Gedung Fakultas Adab dan Humaniora
UIN Sunan Gunung Djati Bandung
Jl. AH. Nasution No. 105 Cipadung Cibiru Bandung 40614
Telp. (022) 7810790 Fax. (022) 7803936

 

Free Hit Counters  

 

 

Al-Tsaqafa : Jurnal Ilmiah Peradaban Islam is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

free hit counter View My Stats