MEDICAL SIGNS MEANINGS IN TERMOREX IN 1993
Main Article Content
Abstract
This study aimed to analyze medical signs contained in the Termorex advertisement published in 1993 on television. It used the semiotic theory of Charles Sanders Pierce in Vera (2014). It applied a qualitative descriptive research method. The data were all of signs contained in the 1993 Termorex advertisement. The data were in the form of audiovisual signs which were then divided into sign, object, and interpretant. Advertising on television has advantages: wide reach, selectivity and flexibility, centre of attention, creativity and effect, prestige, time, and disadvantages: expensive costs and limited information. The study revealed that the 1993 Termorex advertisement contains unique meanings. Colours become particular signs in the study. The object shows color changes between red, yellow, and green of the text and thermometer. The meaning of color placement on the identification of the effect of fever-reducing drugs on thermorex after the administration. Red color identifies of high fever with the number on the thermometer more than 37 degrees Celsius, yellow for drop or decrease the temperature, green same as yellow but more drop or decrease to normal. The meaning of healthy in the product slogan of Konimex that represents their product. In summary, the advertisement contains medical signs meanings.
Keyword: medical sign, meaning, semiotics, termorex, advertisement
Article Details
Authors who publish in CALL agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Arikunto, S. (2013). Prosedur penelitian suatu pendekatan praktik. Jakarta: PT. Rineka Cipta
Belch, G.E. & Belch, M.A. (2015). Advertising and promotion: An integrated marketing communications perspective. Singapore: McGraw-Hill Education.
Bendixen, M. T. (1993). Advertising effects and effectiveness. European Journal of Marketing, 27(10), 19–32.
Bigliardi, P. L., Alsagoff, S., El-Kafrawi, H. Y., Pyon, J. K., Wa, C., & Villa, M. A. (2017). Povidone iodine in wound healing: A review of current concepts and practices. International journal of surgery (London, England), 44, 260–268.
Curtin, Brian. Semiotics and visual representation semiotics and visual representation. Jurnal of Visual, 3(1), 51–62.
Durianto, D., & Liana, C. (2004). Analisis efektifitas iklan televisi softener soft dan fresh di jakarta dan sekitarnya dengan menggunakan consumer decision model. Jurnal Penelitian Ekonomi, Bisnis, dan Pembangunan, 11(1), 35–55.
Eriana, A. (2015). Peirce's semiotic analysis of icon and symbol on perfume advertisements. Jakarta: UIN Syarif Hidayatullah Jakarta.
Hareyah, Y. (2014). Iklan mobil di media cetak analisis elemen copywriting dan visualisasi di majalah swa. Jurnal Visi Komunikasi, 13(2), 169–184.
Jeffkins, F. (1997). Advertising. Jakarta: Erlangga.
Kotler, P. (2011). Marketing Management. New Jersey: Prentice Hall.
Kuyucu, M. 2020. Television and advertising: the history of tv advertising from and industrial look. Social Mentality and Researcher Thinkers Journal, 6(29), 258-269.
Lukitaningsih, A. (2013). Effective advertising as a marketing communication strategy, Jurnal Ekonomi dan Kewirausahaan, 3(2), 116–129.
Pangestu, I. P., & Muzayin, N. (2018). Semiotic analysis of extra joss blend advertisement aliando and mizone version help spirit okay again. Yogyakarta: Islamic University of Indonesia Yogyakarta.
Prior, P. (2014). Semiotics. In Constant Leung and Brian Street (Eds.), The Routledge Companion to English Studies (pp. 160-173). London, UK: Routledge
Riki, H., & Agung, E. (2021). Metafora visual pada iklan obat antiseptik vidisep kajian semiotika. Serat Rupa Journal of Design, 5(1), 18 -36.
Saragih, R. T. (2018). Semiotics Analysis of Startup Advertising “Become Famous Beginning from Tokopediaâ€. Medan: Universitas Sumatera Utara.
Sobur, A. (2016). Semiotika komunikasi: analisis teks media suatu pengantar untuk analisa wacana, analisis semiotik, dan analisis framing. Bandung: PT Remaja Rosdakarya.
Suryantara, I. G. D., Santika, I D. A. D. M., & Pratiwi, D. P. E. (2022). A semiotic analysis in victoria secret product advertisements. ELYSIAN JOURNAL English Literature, Linguistics and Translation Studies, 2(4), 80-89.