Ulama and Zakat Literacy: A Social Media Discourse Analysis on Da'wah Practices

Abstract

This study explores the pivotal role of ulama in disseminating zakat education through digital da'wah practices on social media platforms. Against the backdrop of growing digital religiosity and socio-economic inequalities, the research examines how ulama articulate zakat-related discourse to influence Muslim communities online. Utilizing discourse analysis methodology, this study investigates qualitative data sourced from sermons, posts, and digital content disseminated by prominent ulama on platforms such as YouTube, Instagram, and Facebook. The analysis is grounded in Islamic communication theory and socio-religious pedagogical frameworks to assess the effectiveness, consistency, and theological depth of their messaging. Findings suggest that ulama play a transformative role in contextualizing zakat as both a spiritual and socio-economic obligation, often emphasizing its relevance to contemporary issues like poverty alleviation, ethical wealth distribution, and community solidarity. However, the study also identifies variations in interpretative approaches, digital engagement strategies, and audience responsiveness. These findings highlight the dynamic intersection between religious authority, digital media, and financial ethics in Islam. The study contributes to scholarship on digital da'wah, Islamic pedagogy, and faith-based economic discourse, while offering strategic insights for enhancing zakat awareness through effective religious communication in the digital age.