Strategic Decision-Making for MSME Sustainability Amid Global Economic Disruption

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face disproportionate risk during periods of global economic turbulence. This study investigates the role of strategic decision-making in fostering business sustainability for MSMEs under such conditions. Drawing on Schermerhorn’s decision-making theory, stakeholder theory, and contingency frameworks, the research develops an integrative model that links strategic cognition, organizational learning, and stakeholder alignment. Using qualitative conceptual analysis of international literature and contextual case studies, the findings show that proactive, ethical, and participatory decision-making significantly enhances MSME resilience and long-term viability. External moderators—such as technological readiness, institutional support, and cultural factors—also influence decision outcomes. This study offers both theoretical advancement and practical tools, contributing a multidimensional framework for MSMEs seeking to adapt strategically and sustain operations amid crisis. Implications include actionable strategies for entrepreneurs and policy recommendations for ecosystem-level support.