Kpopification: Politicizing Fandom in Indonesia's 2024 Presidential Election Campaign of Anies Baswedan

Authors

  • Jasmine Rizky El Yasinta Universitas Gadjah Mada, Indonesia
  • Elvira Chandra Dewi Ari Nanda Universitas Gadjah Mada, Indonesia
  • Kezia Aurora Universitas Gadjah Mada, Indonesia
  • Isac Cristopher Wibowo Universitas Gadjah Mada, Indonesia
  • Muhammad Ahsan Alhuda Universitas Gadjah Mada, Indonesia
  • Mashita Phitaloka Fandia Purwaningtyas Universitas Gadjah Mada, Indonesia http://orcid.org/0000-0003-3500-6210

Keywords:

Indonesian presidential election, Kpop fans culture, Anies Baswedan, youth politics, political campaign, digital culture

Abstract

In the 2024 presidential election, a fan community (fandom) named Humanies emerged to support one of the presidential candidates, Anies Baswedan. This support began with the emergence of @aniesbubble and @olpproject accounts on social media X, which carried out many activities that adopted fandom culture, such as crowdfunding and fan-projects to support their idol. This research aims to find out how fandom culture is utilized in Anies Baswedan’s political campaign on social media X, how the utilization of fandom politicization affects the gen-Z view about Anies Baswedan in the 2024 Presidential Election, and to determine the effectiveness of the campaign. The research method is a mixed-method that combines qualitative and quantitative approaches, conducted with netnography and survey. The result of this research shows that @aniesbubble and @olpproject accounts successfully adopted fandom culture as a campaign tool for Anies Baswedan. In addition, this research finds out that the politicization of fandom proved to have an influence of 79% on gen-Z’s views on Anies Baswedan and the campaign proved to be effective.

Author Biography

Mashita Phitaloka Fandia Purwaningtyas, Universitas Gadjah Mada

Lecturer, Department of Communication Science

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Published

2025-08-21

How to Cite

Yasinta, J. R. E., Nanda, E. C. D. A., Aurora, K., Wibowo, I. C., Alhuda, M. A., & Purwaningtyas, M. P. F. (2025). Kpopification: Politicizing Fandom in Indonesia’s 2024 Presidential Election Campaign of Anies Baswedan. Politicon : Jurnal Ilmu Politik, 7(1). Retrieved from https://journal.uinsgd.ac.id/index.php/politicon/article/view/38903

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Vol. 7 No. 1 (2025): Politicon : Jurnal Ilmu Politik

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Copyright (c) 2025 Jasmine Rizky El Yasinta, Elvira Chandra Dewi Ari Nanda, Kezia Aurora, Isac Cristopher Wibowo, Muhammad Ahsan Alhuda, Mashita Phitaloka Fandia Purwaningtyas

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