Enhancing English for Hospitality Competence through Training for Trainers: A National Competency Standards–Based Program for Tour Guides in Bandung

Enhancing English for Hospitality Competence through Training for Trainers: A National Competency Standards–Based Program for Tour Guides in Bandung

Authors

  • Kristining Seva Universitas Katolik Parahyangan, Bandung
  • Frisca Ayu Desi Widyaningrum Universitas Katolik Parahyangan, Bandung
  • Asnita Sirait Universitas Katolik Parahyangan, Bandung
  • Antonius Edy Haryanto Universitas Katolik Parahyangan, Bandung
  • Stefanus Edy Panca Wibowo Universitas Katolik Parahyangan, Bandung
  • Yunita Miftahul Jannah Universitas Katolik Parahyangan, Bandung
  • Adinda Hewitt PXL Education, Haselt

DOI:

https://doi.org/10.15575/jt.v9i1.54956

Keywords:

Tour Guide Professionalization, Active Learning in Hospitality Training, Sustainable Tourism Ideology, Training Effectiveness Limitations

Abstract

This study analyzes the effectiveness of the Training for Trainers: English for Hospitality in Green Tourism program in improving the communicative competence of tour guides based on the Indonesian National Work Competency Standards (SKKNI) and in strengthening the institutional capacity of the Bandung Chapter of the Indonesian Tour Guides Association (HPI), West Java. This study is important because the professionalization of tour guides requires the integration of competency standards, training pedagogy, and sustainable tourism principles within a systematic capacity-building design. This study employs an evaluative mixed-method design. The study collects data through pre-tests and post-tests administered to 45 participants, performance-based observations (role-play and microteaching), satisfaction questionnaires, and reflective interviews. The study analyzes quantitative data using comparative descriptive analysis, while it analyzes qualitative data through thematic analysis to identify changes in competence and institutional impact. The results show an average score increase of 25.4%, with 84% of participants experiencing moderate to significant improvement. The most notable improvement appears in productive skills, particularly hospitality communication and tour guiding storytelling. The Training for Trainers model also strengthens the organization’s internal pedagogical capacity and integrates green tourism principles into tour guiding communication practices. The participant satisfaction level reaches 4.61 (on a 1–5 scale), which indicates very high program acceptance. This study provides implications for developing a standards-based and sustainability-oriented tour guide training model that professional organizations can replicate. The originality of this study lies in the simultaneous integration of SKKNI, the active learning approach, and the ideology of sustainable tourism within the Training for Trainers framework.

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Published

2026-05-24

How to Cite

Seva, K., Widyaningrum, F. A. D., Sirait, A., Haryanto, A. E., Wibowo, S. E. P., Jannah, Y. M., & Hewitt, A. (2026). Enhancing English for Hospitality Competence through Training for Trainers: A National Competency Standards–Based Program for Tour Guides in Bandung. TEMALI : Jurnal Pembangunan Sosial, 9(1), 123–137. https://doi.org/10.15575/jt.v9i1.54956

Issue

Vol. 9 No. 1 (2026): TEMALI : Jurnal Pembangunan Sosial

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Articles

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Copyright (c) 2026 Kristining Seva et al.

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