Vol 2, No 2 (2023)

BRANDING: Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.15575/jb.v2i2

Table of Contents

Articles

CAPITALIZING ON THE BOYCOTT WAVE: STRATEGIES FOR MUSLIM ENTREPRENEURS TO SEIZE MARKET OPPORTUNITIES FROM THE BOYCOTT OF PRO-ISRAEL PRODUCTS
John Christianto Simon, Abdul Rokhim, Mahben Jalil, Irwandi Irwandi, Abdullah Rasjid
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BUSINESS NAVIGATION IN POLITICAL TURBULENCE: ANALYZING PRE-ELECTION ECONOMIC CONDITIONS AND ADAPTATION STRATEGIES FOR BUSINESSES
Lilis Sulastri, Iman Supratman, Avid Leonardo Sari
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RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS
Nico Djundharto Djajasinga, Endang Fatmawati, Syamsuddin Syamsuddin, Tekat Sukomardojo, Arif Budi Sulistyo
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ECONOMIC DYNAMICS IN THE POLITICAL SPOTLIGHT: ANALYZING THE IMPACT OF PRESIDENTIAL AND LEGISLATIVE CAMPAIGNS ON ECONOMIC GROWTH
Sudjono Sudjono, Sukmayadi Sukmayadi, Kadar Nurjaman, Masnilam Hasibuan, M. Al Muhtadin
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THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY
Andyan Pradipta Utama, John Christianto Simon, Fitri Nurlaela, Iskandar iskandar, Andi Asy'hary J. Arsyad
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THE ROLE OF COFFEE AND TEA EXPORTS IN DRIVING REGIONAL ECONOMIC GROWTH: A QUANTITATIVE ANALYSIS
Nita Rachmanisa Hanifa, Dika Djatnika
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