Vol. 2 No. 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis

Articles

• CAPITALIZING ON THE BOYCOTT WAVE: STRATEGIES FOR MUSLIM ENTREPRENEURS TO SEIZE MARKET OPPORTUNITIES FROM THE BOYCOTT OF PRO-ISRAEL PRODUCTS

  John Christianto Simon,  STFT INTIM Makassar,  Indonesia

  Abdul Rokhim,  UIN Kiai Haji Achmad Siddiq Jember,  Indonesia

  Mahben Jalil,  Universitas Pancasakti Tegal,  Indonesia

  Irwandi Irwandi,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia

  Abdullah Rasjid,  Universitas Kader Bangsa Palembang,  Indonesia

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  DOI : 10.15575/jb.v2i2.31917 Abstract View : 6 PDF downloads: 2

• BUSINESS NAVIGATION IN POLITICAL TURBULENCE: ANALYZING PRE-ELECTION ECONOMIC CONDITIONS AND ADAPTATION STRATEGIES FOR BUSINESSES

  Lilis Sulastri,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia

  Iman Supratman,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia

  Avid Leonardo Sari,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia

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  DOI : 10.15575/jb.v2i2.31918 Abstract View : 2 PDF downloads: 2

• RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS

  Nico Djundharto Djajasinga,  Politeknik Transportasi Darat Indonesia-STTD Bekasi,  Indonesia

  Endang Fatmawati,  Universitas Diponegoro Semarang,  Indonesia

  Syamsuddin Syamsuddin,  Universitas Tadulako Palu,  Indonesia

  Tekat Sukomardojo,  Politeknik Penerbangan Surabaya,  Indonesia

  Arif Budi Sulistyo,  Universitas Banten Jaya Serang,

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  DOI : 10.15575/jb.v2i2.31919 Abstract View : 46 PDF downloads: 30

• ECONOMIC DYNAMICS IN THE POLITICAL SPOTLIGHT: ANALYZING THE IMPACT OF PRESIDENTIAL AND LEGISLATIVE CAMPAIGNS ON ECONOMIC GROWTH

  Sudjono Sudjono,  Universitas Mercu Buana Jakarta,  Indonesia

  Sukmayadi Sukmayadi,  Universitas Sebelas April Sumedang,  Indonesia

  Kadar Nurjaman,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia

  Masnilam Hasibuan,  Universitas Aufa Royhan Padang Sidempuan,  Indonesia

  M. Al Muhtadin,  Universitas Linggabuana PGRI Sukabumi,  Indonesia

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  DOI : 10.15575/jb.v2i2.31920 Abstract View : 0 PDF downloads: 0

• THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY

  Andyan Pradipta Utama,  Universitas Mercu Buana Jakarta,  Indonesia

  John Christianto Simon,  STFT INTIM Makassar,  Indonesia

  Fitri Nurlaela,  Politeknik Praktisi Bandung,  Indonesia

  Iskandar iskandar,  Universitas Almuslim Bireuen Aceh,  Indonesia

  Andi Asy'hary J. Arsyad,  Universitas Pejuang Republik Indonesia Makassar,  Indonesia

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  DOI : 10.15575/jb.v2i2.31922 Abstract View : 62 PDF downloads: 158

• THE ROLE OF COFFEE AND TEA EXPORTS IN DRIVING REGIONAL ECONOMIC GROWTH: A QUANTITATIVE ANALYSIS

  Nita Rachmanisa Hanifa,  Universitas Padjadjaran Bandung,  Indonesia

  Dika Djatnika,  Universitas Padjadjaran Bandung,  Indonesia

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  DOI : 10.15575/jb.v2i2.31923 Abstract View : 2 PDF downloads: 0

• STRATEGIC INTEGRATION OF FINANCIAL WELLNESS IN HUMAN RESOURCE PRACTICES: ENHANCING EMPLOYEE RESILIENCE AND ORGANIZATIONAL PERFORMANCE

  Yofy Syarkani,  Universitas Langlangbuana, Bandung, Indonesia,  Indonesia

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  DOI : 10.15575/jb.v2i2.49024 Abstract View : 0 PDF downloads: 0