Branding: Jurnal Manajemen dan Bisnis


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BRANDING: Jurnal Manajemen & Bisnis is a peer-reviewed journal published two times a year (April and October) by the Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research on management. 

BRANDING: JBM

Invites manuscripts in various topics including, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship
 
BRANDING: Jurnal Manajemen & Bisnis includes research related to:
1. Marketing Management
2. Financial Management and Banking
3. Human Resource Management
4. Operations Management
5. Strategic Management
6. Knowledge Management
7. Business, Innovation, Economy
8. Entrepreneurship
9. Syariah Management
10. Related topics

BRANDING: Jurnal Manajemen & Bisnis (JBM) will be published in June and December. With the use of style environment APA style

The language of articles in Branding journals can be Indonesian and English.


Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis

Table of Contents

Articles

GREEN FINANCE: UNLOCKING THE POTENTIAL OF SUSTAINABLE INVESTMENT FOR FUTURE BUSINESS GROWTH
DOI :10.15575/jb.v3i1.35115
| Abstract views: 12 | PDF views: 0
(1) Hasanudin Hasanuddin, Universitas Nasional, Indonesia
(2) Dheo Rimbano, Universitas Bina Insan, Indonesia
(3) Ani Nuraini, Universitas Respati Indonesia, Indonesia
(4) Dadi Kuswandi, Universitas Gunadarma, Indonesia
(5) Andi Runis Makkulau, STIE 66 Kendari, Indonesia
PDF
EMPOWERING EMPLOYEES THROUGH INNOVATIVE HUMAN RESOURCE MANAGEMENT PRACTICES IN THE AGE OF REMOTE WORK
DOI :10.15575/jb.v3i1.35116
| Abstract views: 12 | PDF views: 0
(1) Mashudi Mashudi, Sekolah Vokasi Universitas Diponegoro, Indonesia
(2) Aprilya Fitriani, UIN Kiai Haji Achmad Siddiq Jember, Indonesia
(3) Nurhamzah Nurhamzah, ITS Khatulistiwa Pasaman Barat, Indonesia
(4) Radi Radi, Universitas Gunadarma, Indonesia
(5) Iman Ahmad Gymnastiar, Universitas Pendidikan Indonesia, Indonesia
PDF
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT
DOI :10.15575/jb.v3i1.35117
| Abstract views: 8 | PDF views: 0
(1) Tituk Utari, Sekolah Tinggi Multi Media Yogyakarta, Indonesia
(2) Jentot Tugiyono, Universitas Kebangsaan Republik Indonesia, Indonesia
(3) Agus Leonard Togatorop, Sekolah Tinggi Ilmu Pelayaran Jakarta, Indonesia
(4) Harto Harto, Universitas Nahdlatul Ulama Lampung, Indonesia
(5) Henny Noviany, Universitas Sali Al-Aitaam, Indonesia
PDF
SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT
DOI :10.15575/jb.v3i1.35118
| Abstract views: 10 | PDF views: 0
(1) Luluk Fauziah, Sekolah Vokasi Universitas Diponegoro, Indonesia
(2) Suharyanto Suharyanto, Universitas Kebangsaan Republik Indonesia, Indonesia
(3) R. Lisye Herlina, Universitas Kebangsaan Republik Indonesia, Indonesia
(4) Adang Sutisna, Universitas Kebangsaan Republik Indonesia, Indonesia
(5) Iman Ahmad Gymnastiar, Universitas Pendidikan Indonesia, Indonesia
PDF
THE DIGITAL LEAP: STRATEGIC MANAGEMENT FOR DIGITAL TRANSFORMATION SUCCESS IN TRADITIONAL INDUSTRIES
DOI :10.15575/jb.v3i1.35119
| Abstract views: 5 | PDF views: 0
(1) Septian Aryatama, Politeknik Perkeretaapian Indonesia Madiun, Indonesia
(2) Dianawati Suryaningtyas, Universitas PGRI Kanjuruhan Malang, Indonesia
(3) Martanto Martanto, Politeknik Negeri Ketapang, Indonesia
(4) Arif Budi Sulistyo, Universitas Banten Jaya, Indonesia
(5) Khotimatul Barki, Universitas Diponegoro, Indonesia
PDF
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS
DOI :10.15575/jb.v3i1.36580
| Abstract views: 3 | PDF views: 0
(1) Tekat Sukomardojo, Politeknik Penerbangan Surabaya, Indonesia
(2) Rahmat Purbandono H, STIE YKPN Yogyakarta, Indonesia
(3) Endang Fatmawati, Universitas Diponegoro, Indonesia
(4) Sri Wulan Windu Ratih, Universitas Gunadarma, Indonesia
(5) La Ode Almana, STIE 66 Kendari, Indonesia
PDF
ENTREPRENEURSHIP AND ETHICS NAVIGATING THE CHALLENGES OF ETHICAL BUSINESS PRACTICES IN STARTUPS
DOI :10.15575/jb.v3i1.36581
| Abstract views: 18 | PDF views: 2
(1) Endang Fatmawati, Universitas Diponegoro, Indonesia
(2) Mohammad Abdul Mukhyi, Universitas Gunadarma, Indonesia
(3) Agus Leonard Togatorop, Sekolah Tinggi Ilmu Pelayaran Jakarta, Indonesia
(4) Wilson Marpaung, Universitas Sangga Buana, Indonesia
(5) Ahmad Muhajir, UIN Sunan Gunung Djati Bandung, Indonesia
PDF
BARRIERS TO MARKET ENTRY AND STRATEGIES FOR SUCCESS: A STUDY ON SMALL AND MEDIUM ENTERPRISES (SMES) IN GHANA AND TANZANIA
DOI :10.15575/jb.v3i1.38745
| Abstract views: 0 | PDF views: 0
(1) Katarina Mwamba, St John's University of Tanzania, Tanzania, United Republic of
PDF