Vol. 5 No. 2 (2026): BRANDING: Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.15575/jb.v5i2

Published: 2026-07-30

Articles

EXAMINING THE EFFECTS OF TRANSFORMATIONAL LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE: EVIDENCE FROM A PUBLIC LAW ENFORCEMENT INSTITUTION IN INDONESIA

Apriliani E. Permatasari, Universitas Widyatama, Bandung, Indonesia

Yenny Maya Dora, Universitas Widyatama, Bandung, Indonesia

1-14
- PDF
PDF downloads: 56
FORMULASI LAPORAN KEUANGAN TERINTEGRASI BERBASIS GOOD CORPORATE GOVERNANCE BAGI EMITEN PASAR MODAL UNTUK MENCEGAH MANIPULASI PASAR

Unggul Basoeky, Universitas Islam Sultan Agung, Semarang, Indonesia

Edy Suprianto, Universitas Islam Sultan Agung, Semarang, Indonesia

15-33
- PDF
DOI : 10.15575/jb.v5i2.58312 PDF downloads: 19
THE INFLUENCE OF STRATEGIC MANAGEMENT AND ORGANIZATIONAL BEHAVIOR ON ORGANIZATIONAL PERFORMANCE IN THE HOTEL SERVICE INDUSTRY

Arif Budi Raharja , Universitas Mathla’ul Anwar, Banten, Indonesia

34-44
- PDF
DOI : 10.15575/jb.v5i2.58409 PDF downloads: 19
PENGARUH BUDAYA KERJA DIGITAL DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PERILAKU PROAKTIF KARYAWAN PT. TELKOM INDONESIA DI ERA TRANSFORMASI DIGITAL

Salsabila Nafisah Olinda, Universitas Padjadjaran, Bandung, Indonesia

Joeliaty, Universitas Padjadjaran, Bandung, Indonesia

45-56
- PDF
DOI : 10.15575/jb.v5i2.58459 PDF downloads: 34
KUALITAS AUDIT MEMODERASI PENGARUH FIRM SIZE DAN COMPANY GROWTH TERHADAP INCOME SMOOTHING

Teresiya, Universitas Pamulang, Tangerang Selatan, Indonesia

Suciati Muanifah, Universitas Pamulang, Tangerang Selatan, Indonesia

57-71
- PDF
DOI : 10.15575/jb.v5i2.58528 PDF downloads: 19
ANALISIS PERAN MEDIA SOSIAL DAN DIGITAL MARKETING DALAM MENINGKATKAN VISIBILITAS DAN DAYA SAING UMKM DI DESA TIRTANADI

Wilda Walidatul Hauliah, Universitas Hamzanwadi, Lombok Timur, Indonesia

Baiq Yuliana Rizkiwati, Universitas Hamzanwadi, Lombok Timur, Indonesia

Susilawati, Universitas Hamzanwadi, Lombok Timur, Indonesia

72-83
- PDF
DOI : 10.15575/jb.v5i2.58368 PDF downloads: 8
INFLUENCE SOCIAL MEDIA MARKETING AND REVIEWS PRODUCT INTEREST IN BUYING SKINTIFIC SKINCARE ON TIKTOK

A. Saeful Bahri, Universitas Mathlaul Anwar, Banten, Indonesia

Asep Syiarudin, Universitas Mathlaul Anwar, Banten, Indonesia

Bachtiar Rifai S., Universitas Mathlaul Anwar, Banten, Indonesia

Surahman, Universitas Mathlaul Anwar, Banten, Indonesia

84-94
- PDF
DOI : 10.15575/jb.v5i2.57356 PDF downloads: 19
PENGARUH EARNINGS GROWTH, MARKET VALUE ADDED, DAN MARKET-TO-BOOK RATIO TERHADAP HARGA SAHAM PT WILMAR CAHAYA INDONESIA TBK. PERIODE 2016–2025

Dianni Tranni, Universitas Pamulang, Tangerang Selatan, Indonesia

Reza Octovian, Universitas Pamulang, Tangerang Selatan, Indonesia

95-108
- PDF
DOI : 10.15575/jb.v5i2.58671 PDF downloads: 8
EARNINGS MANAGEMENT, ASSET GROWTH, AND TAX AVOIDANCE: THEIR EFFECT ON FIRM VALUE ON THE INDONESIA STOCK EXCHANGE (An Empirical Study of IDX Kompas 100 Companies, 2021-2024)

Nidia Anggreni Das, Universitas Mahaputra Muhammad Yamin, Solok, Indonesia

Rita Dwi Putri, Universitas Mahaputra Muhammad Yamin, Solok, Indonesia

Hidayanti Fitra, Universitas Mahaputra Muhammad Yamin, Solok, Indonesia

109-122
- PDF
DOI : 10.15575/jb.v5i2.58682 PDF downloads: 9
PENGARUH KUALITAS PELAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN PELANGGAN PADA BANK SAMPAH BERSINAR DI KABUPATEN BANDUNG

Imas Anggraeni, Institut Digital Ekonomi LPKIA, Bandung, Indonesia

Tuti Sulastri, Institut Digital Ekonomi LPKIA, Bandung, Indonesia

Tengku Ine Hendriana, Institut Digital Ekonomi LPKIA, Bandung, Indonesia

123-133
- PDF
DOI : 10.15575/jb.v5i2.58717 PDF downloads: 4
PEMANFAATAN CHATGPT UNTUK PENGUATAN PEMASARAN DIGITAL UMKM

Lady, Universitas Internasional Batam, Indonesia

Kerlin, Universitas Internasional Batam, Indonesia

Lily Purwianti, Universitas Internasional Batam, Indonesia

134-153
- PDF
DOI : 10.15575/jb.v5i2.58648 PDF downloads: 4
PERCEIVED ORGANIZATIONAL SUPPORT AND EMPLOYEE RESILIENCE IN POST-MERGER ORGANIZATIONS: THE MEDIATING ROLE OF ORGANIZATIONAL IDENTIFICATION

Diki Winarko, Universitas Airlangga, Surabaya, Indonesia

154-165
- PDF
DOI : 10.15575/jb.v5i2.58732 PDF downloads: 1
EXAMINING THE EFFECTS OF CUSTOMER ENGAGEMENT AND BRAND AWARENESS ON PURCHASE DECISIONS FOR WARDAH PRODUCTS AMONG TIKTOK SHOP USERS IN TANGERANG CITY

Adelia Febrianti, Universitas Bina Sarana Informatika, Indonesia

Henny Armaniah, Universitas Bina Sarana Informatika, Indonesia

166-177
- PDF
DOI : 10.15575/jb.v5i2.58748 PDF downloads: 1
PENGARUH SOCIAL PRESENCE TERHADAP IMPULSIVE BUYING BEHAVIOR MELALUI FLOW STATE PADA GENERASI Z PENGGUNA TIKTOK LIVE DI JABODETABEK

Alya Rahmah Ayuningsih, Universitas Padjadjaran, Bandung, Indonesia

Adhi Prapaskah, Universitas Padjadjaran, Bandung, Indonesia

178-192
- PDF
DOI : 10.15575/jb.v5i2.58857 PDF downloads: 5
PENGARUH FINANCIAL TECHNOLOGY TERHADAP LOYALITAS ANGGOTA YANG DI MEDIASI OLEH KEPUASAN ANGGOTA: PENELITIAN PADA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH DI JAWA BARAT

Yudi Haryadi, Universitas Muhammadiyah Bandung, Indonesia

Dadang Mulyana, Universitas Muhammadiyah Bandung, Indonesia

Alfiana, Universitas Muhammadiyah Bandung, Indonesia

193-205
- PDF
DOI : 10.15575/jb.v5i2.58908 PDF downloads: 0
DETERMINASI KINERJA TENAGA KESEHATAN DI RUANG OPERASI: PERAN SHIFT KERJA, KELELAHAN KERJA, DAN MOTIVASI KERJA

Nanda Daniswara, ARS University, Bandung, Indonesia

Purwadhi, ARS University, Bandung, Indonesia

Nining Handayani, ARS University, Bandung, Indonesia

206-216
- PDF
DOI : 10.15575/jb.v5i2.58917 PDF downloads: 0
ANALYSIS OF MSME TAXPAYERS’ UNDERSTANDING IN FULFILLING TAX OBLIGATIONS IN TUMINTING DISTRICT

Magfirah Imran, Universitas Sam Ratulangi, Manado, Indonesia

Stanley Kho Walandouw, Universitas Sam Ratulangi, Manado, Indonesia

Priscillia Weku, Universitas Sam Ratulangi, Manado, Indonesia

217-225
- PDF
DOI : 10.15575/jb.v5i2.58953 PDF downloads: 1
KINERJA JANGKA PANJANG DAN DETERMINAN IPO DI BURSA EFEK INDONESIA PADA ERA SUKU BUNGA RENDAH PASCAPANDEMI DENGAN METODE BUY-AND-HOLD ABNORMAL RETURN PADA PERIODE 2021-2022

Frans Nicolas Marbun, Universitas Padjadjaran, Bandung, Indonesia

Meinanda Kurniawan, Universitas Padjadjaran, Bandung, Indonesia

226-237
- PDF
DOI : 10.15575/jb.v5i2.59098 PDF downloads: 0
RESPONDING TO THE IMPLEMENTATION CHALLENGES OF THE B-GATE DIGITAL ATTENDANCE SYSTEM AT BANK BTN SURAKARTA BRANCH OFFICE

Sandra Sulistyorini, Universitas Airlangga, Surabaya, Indonesia

238-248
- PDF
DOI : 10.15575/jb.v5i2.59061 PDF downloads: 0

Vol. 5 No. 2 (2026): BRANDING: Jurnal Manajemen dan Bisnis

Articles

EXAMINING THE EFFECTS OF TRANSFORMATIONAL LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE: EVIDENCE FROM A PUBLIC LAW ENFORCEMENT INSTITUTION IN INDONESIA

FORMULASI LAPORAN KEUANGAN TERINTEGRASI BERBASIS GOOD CORPORATE GOVERNANCE BAGI EMITEN PASAR MODAL UNTUK MENCEGAH MANIPULASI PASAR

THE INFLUENCE OF STRATEGIC MANAGEMENT AND ORGANIZATIONAL BEHAVIOR ON ORGANIZATIONAL PERFORMANCE IN THE HOTEL SERVICE INDUSTRY

PENGARUH BUDAYA KERJA DIGITAL DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PERILAKU PROAKTIF KARYAWAN PT. TELKOM INDONESIA DI ERA TRANSFORMASI DIGITAL

KUALITAS AUDIT MEMODERASI PENGARUH FIRM SIZE DAN COMPANY GROWTH TERHADAP INCOME SMOOTHING

ANALISIS PERAN MEDIA SOSIAL DAN DIGITAL MARKETING DALAM MENINGKATKAN VISIBILITAS DAN DAYA SAING UMKM DI DESA TIRTANADI

INFLUENCE SOCIAL MEDIA MARKETING AND REVIEWS PRODUCT INTEREST IN BUYING SKINTIFIC SKINCARE ON TIKTOK

PENGARUH EARNINGS GROWTH, MARKET VALUE ADDED, DAN MARKET-TO-BOOK RATIO TERHADAP HARGA SAHAM PT WILMAR CAHAYA INDONESIA TBK. PERIODE 2016–2025

EARNINGS MANAGEMENT, ASSET GROWTH, AND TAX AVOIDANCE: THEIR EFFECT ON FIRM VALUE ON THE INDONESIA STOCK EXCHANGE (An Empirical Study of IDX Kompas 100 Companies, 2021-2024)

PENGARUH KUALITAS PELAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN PELANGGAN PADA BANK SAMPAH BERSINAR DI KABUPATEN BANDUNG

PEMANFAATAN CHATGPT UNTUK PENGUATAN PEMASARAN DIGITAL UMKM

PERCEIVED ORGANIZATIONAL SUPPORT AND EMPLOYEE RESILIENCE IN POST-MERGER ORGANIZATIONS: THE MEDIATING ROLE OF ORGANIZATIONAL IDENTIFICATION

EXAMINING THE EFFECTS OF CUSTOMER ENGAGEMENT AND BRAND AWARENESS ON PURCHASE DECISIONS FOR WARDAH PRODUCTS AMONG TIKTOK SHOP USERS IN TANGERANG CITY

PENGARUH SOCIAL PRESENCE TERHADAP IMPULSIVE BUYING BEHAVIOR MELALUI FLOW STATE PADA GENERASI Z PENGGUNA TIKTOK LIVE DI JABODETABEK

PENGARUH FINANCIAL TECHNOLOGY TERHADAP LOYALITAS ANGGOTA YANG DI MEDIASI OLEH KEPUASAN ANGGOTA: PENELITIAN PADA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH DI JAWA BARAT

DETERMINASI KINERJA TENAGA KESEHATAN DI RUANG OPERASI: PERAN SHIFT KERJA, KELELAHAN KERJA, DAN MOTIVASI KERJA

ANALYSIS OF MSME TAXPAYERS’ UNDERSTANDING IN FULFILLING TAX OBLIGATIONS IN TUMINTING DISTRICT

KINERJA JANGKA PANJANG DAN DETERMINAN IPO DI BURSA EFEK INDONESIA PADA ERA SUKU BUNGA RENDAH PASCAPANDEMI DENGAN METODE BUY-AND-HOLD ABNORMAL RETURN PADA PERIODE 2021-2022

RESPONDING TO THE IMPLEMENTATION CHALLENGES OF THE B-GATE DIGITAL ATTENDANCE SYSTEM AT BANK BTN SURAKARTA BRANCH OFFICE

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