Vol 2, No 2 (2023)

BRANDING: Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.15575/jb.v2i2

Table of Contents

Articles

CAPITALIZING ON THE BOYCOTT WAVE: STRATEGIES FOR MUSLIM ENTREPRENEURS TO SEIZE MARKET OPPORTUNITIES FROM THE BOYCOTT OF PRO-ISRAEL PRODUCTS
DOI :10.15575/jb.v2i2.31917
| Abstract views: 12 | PDF views: 1
(1) John Christianto Simon, STFT INTIM Makassar, Indonesia
(2) Abdul Rokhim, UIN Kiai Haji Achmad Siddiq Jember, Indonesia
(3) Mahben Jalil, Universitas Pancasakti Tegal, Indonesia
(4) Irwandi Irwandi, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(5) Abdullah Rasjid, Universitas Kader Bangsa Palembang, Indonesia
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BUSINESS NAVIGATION IN POLITICAL TURBULENCE: ANALYZING PRE-ELECTION ECONOMIC CONDITIONS AND ADAPTATION STRATEGIES FOR BUSINESSES
DOI :10.15575/jb.v2i2.31918
| Abstract views: 2 | PDF views: 1
(1) Lilis Sulastri, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(2) Iman Supratman, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(3) Avid Leonardo Sari, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
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RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS
DOI :10.15575/jb.v2i2.31919
| Abstract views: 7 | PDF views: 2
(1) Nico Djundharto Djajasinga, Politeknik Transportasi Darat Indonesia-STTD Bekasi, Indonesia
(2) Endang Fatmawati, Universitas Diponegoro Semarang, Indonesia
(3) Syamsuddin Syamsuddin, Universitas Tadulako Palu, Indonesia
(4) Tekat Sukomardojo, Politeknik Penerbangan Surabaya, Indonesia
(5) Arif Budi Sulistyo, Universitas Banten Jaya Serang,  
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ECONOMIC DYNAMICS IN THE POLITICAL SPOTLIGHT: ANALYZING THE IMPACT OF PRESIDENTIAL AND LEGISLATIVE CAMPAIGNS ON ECONOMIC GROWTH
DOI :10.15575/jb.v2i2.31920
| Abstract views: 4 | PDF views: 0
(1) Sudjono Sudjono, Universitas Mercu Buana Jakarta, Indonesia
(2) Sukmayadi Sukmayadi, Universitas Sebelas April Sumedang, Indonesia
(3) Kadar Nurjaman, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(4) Masnilam Hasibuan, Universitas Aufa Royhan Padang Sidempuan, Indonesia
(5) M. Al Muhtadin, Universitas Linggabuana PGRI Sukabumi, Indonesia
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THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY
DOI :10.15575/jb.v2i2.31922
| Abstract views: 39 | PDF views: 78
(1) Andyan Pradipta Utama, Universitas Mercu Buana Jakarta, Indonesia
(2) John Christianto Simon, STFT INTIM Makassar, Indonesia
(3) Fitri Nurlaela, Politeknik Praktisi Bandung, Indonesia
(4) Iskandar iskandar, Universitas Almuslim Bireuen Aceh, Indonesia
(5) Andi Asy'hary J. Arsyad, Universitas Pejuang Republik Indonesia Makassar, Indonesia
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THE ROLE OF COFFEE AND TEA EXPORTS IN DRIVING REGIONAL ECONOMIC GROWTH: A QUANTITATIVE ANALYSIS
DOI :10.15575/jb.v2i2.31923
| Abstract views: 3 | PDF views: 0
(1) Nita Rachmanisa Hanifa, Universitas Padjadjaran Bandung, Indonesia
(2) Dika Djatnika, Universitas Padjadjaran Bandung, Indonesia
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