Branding: Jurnal Manajemen dan Bisnis


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BRANDING: Jurnal Manajemen & Bisnis is a peer-reviewed journal published two times a year (April and October) by the Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research on management. 

BRANDING: JBM

Invites manuscripts in various topics including, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship
 
BRANDING: Jurnal Manajemen & Bisnis includes research related to:
1. Marketing Management
2. Financial Management and Banking
3. Human Resource Management
4. Operations Management
5. Strategic Management
6. Knowledge Management
7. Business, Innovation, Economy
8. Entrepreneurship
9. Syariah Management
10. Related topics

BRANDING: Jurnal Manajemen & Bisnis (JBM) will be published in June and December. With the use of style environment APA style

The language of articles in Branding journals can be Indonesian and English.


Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis

Table of Contents

Articles

MENGOPTIMALKAN KINERJA BISNIS ES TEH MILENIAL MELALUI PENDEKATAN EKONOMI MANAJERIAL
DOI :10.15575/jb.v2i1.26564
| Abstract views: 9 | PDF views: 10
(1) Fadia Nanda Luthfiana, Universitas Buana Perjuangan, Karawang, Indonesia
(2) Nur Asifa Intan Thania, Universitas Buana Perjuangan, Karawang, Indonesia
PDF
PROSEDUR DAN ALUR INVOICE PADA PT. USSI KOTA BANDUNG
DOI :10.15575/jb.v2i1.28502
| Abstract views: 13 | PDF views: 7
(1) Alvi Salamah, UIN Sunan Gunung Djati Bandung, Indonesia
(2) Kadar Nurjaman, UIN Sunan Gunung Djati Bandung, Indonesia
PDF
BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY
DOI :10.15575/jb.v2i1.28929
| Abstract views: 4 | PDF views: 0
(1) Luluk Fauziah, Universitas Diponegoro, Indonesia
(2) Agus Dedi Subagja, Universitas Subang, Indonesia
(3) Putri Anditasari, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(4) Yogi Syarif Hidayat, Universitas Linggabuana PGRI, Indonesia
(5) Yusti Pujisari, STIE SBI Yogyakarta, Indonesia
PDF
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION
DOI :10.15575/jb.v2i1.28966
| Abstract views: 6 | PDF views: 0
(1) Tekat Sukomardojo, Politeknik Penerbangan Surabaya, Indonesia
(2) Frasto Biyanto, STIE YKPN Yogyakarta, Indonesia
(3) Reni Sara Indrawati, Universitas Pelita Harapan, Indonesia
(4) Khotimatul Barki, Universitas Diponegoro, Indonesia
(5) Syamsuddin Syamsuddin, Universitas Tadulako, Indonesia
PDF
SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES
DOI :10.15575/jb.v2i1.29106
| Abstract views: 6 | PDF views: 0
(1) Farida Akbarina, Politeknik Negeri Malang, Indonesia
(2) Denpharanto Agung Krisprimandoyo, Universitas Ciputra Surabaya, Indonesia
(3) Reni Sara Indrawati, Universitas Pelita Harapan, Indonesia
(4) Muh Tabran, UIN Alauddin Makassar, Indonesia
(5) Iman Ahmad Gymnastiar, Universitas Pendidikan Indonesia, Indonesia
PDF
LEVERAGING SOCIAL-MEDIA: BUILDING EXCEPTIONAL BRAND IMAGE AND BRAND AWARENESS
DOI :10.15575/jb.v2i1.29117
| Abstract views: 8 | PDF views: 0
(1) Mashudi Mashudi, Universitas Diponegoro, Indonesia
(2) Endang Fatmawati, Universitas Diponegoro, Indonesia
(3) R. Ayu Erni Jusnita, Universitas Dr. Soetomo Surabaya, Indonesia
(4) Iman Ahmad Gymnastiar, Universitas Pendidikan Indonesia, Indonesia
(5) Reni Sara Indrawati, Universitas Pelita Harapan, Indonesia
PDF
CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE
DOI :10.15575/jb.v2i1.29165
| Abstract views: 0 | PDF views: 0
(1) Tekat Sukomardojo, Politeknik Penerbangan Surabaya, Indonesia
(2) Fahrizal Anwar, Universitas Mulawarman, Indonesia
(3) Dedi Djalipa, Universitas Mulawarman, Indonesia
(4) Khotimatul Barki, Universitas Diponegoro, Indonesia
(5) Saida Zainurossalamia ZA, Universitas Mulawarman, Indonesia
PDF
EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION
DOI :10.15575/jb.v2i1.29193
| Abstract views: 0 | PDF views: 0
(1) I Made Suraharta, Politeknik Keselamatan Transportasi Jalan, Tegal, Indonesia
(2) Nico Djajasinga, PTDI-STTD, Bekasi, Indonesia
(3) Luluk Fauziah, Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia
(4) Sri Umiatun Andayani, Universitas Sultan Fatah Demak, Indonesia
(5) Mashudi Mashudi, Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia
PDF
MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI
DOI :10.15575/jb.v2i1.29329
| Abstract views: 0 | PDF views: 0
(1) Hilda Yunita Wono, Universitas Ciputra Surabaya, Indonesia
(2) Nofal Supriaddin, Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari, Indonesia
(3) Fitrani Amin, Universitas Muhammadiyah Kendari, Indonesia
(4) Yudiana Indriastuti, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia
(5) Siska Armawati Sufa, Universitas Dr. Soetomo Surabaya, Indonesia
PDF