Branding: Jurnal Manajemen dan Bisnis


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BRANDING: Jurnal Manajemen & Bisnis is a peer-reviewed journal published two times a year (April and October) by the Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research on management. 

BRANDING: JBM

Invites manuscripts in various topics including, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship
 
BRANDING: Jurnal Manajemen & Bisnis includes research related to:
1. Marketing Management
2. Financial Management and Banking
3. Human Resource Management
4. Operations Management
5. Strategic Management
6. Knowledge Management
7. Business, Innovation, Economy
8. Entrepreneurship
9. Syariah Management
10. Related topics

BRANDING: Jurnal Manajemen & Bisnis (JBM) will be published in June and December. With the use of style environment APA style

The language of articles in Branding journals can be Indonesian and English.


Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis

Table of Contents

Articles

CAPITALIZING ON THE BOYCOTT WAVE: STRATEGIES FOR MUSLIM ENTREPRENEURS TO SEIZE MARKET OPPORTUNITIES FROM THE BOYCOTT OF PRO-ISRAEL PRODUCTS
DOI :10.15575/jb.v2i2.31917
| Abstract views: 12 | PDF views: 1
(1) John Christianto Simon, STFT INTIM Makassar, Indonesia
(2) Abdul Rokhim, UIN Kiai Haji Achmad Siddiq Jember, Indonesia
(3) Mahben Jalil, Universitas Pancasakti Tegal, Indonesia
(4) Irwandi Irwandi, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(5) Abdullah Rasjid, Universitas Kader Bangsa Palembang, Indonesia
PDF
BUSINESS NAVIGATION IN POLITICAL TURBULENCE: ANALYZING PRE-ELECTION ECONOMIC CONDITIONS AND ADAPTATION STRATEGIES FOR BUSINESSES
DOI :10.15575/jb.v2i2.31918
| Abstract views: 2 | PDF views: 1
(1) Lilis Sulastri, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(2) Iman Supratman, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(3) Avid Leonardo Sari, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
PDF
RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS
DOI :10.15575/jb.v2i2.31919
| Abstract views: 7 | PDF views: 2
(1) Nico Djundharto Djajasinga, Politeknik Transportasi Darat Indonesia-STTD Bekasi, Indonesia
(2) Endang Fatmawati, Universitas Diponegoro Semarang, Indonesia
(3) Syamsuddin Syamsuddin, Universitas Tadulako Palu, Indonesia
(4) Tekat Sukomardojo, Politeknik Penerbangan Surabaya, Indonesia
(5) Arif Budi Sulistyo, Universitas Banten Jaya Serang,  
PDF
ECONOMIC DYNAMICS IN THE POLITICAL SPOTLIGHT: ANALYZING THE IMPACT OF PRESIDENTIAL AND LEGISLATIVE CAMPAIGNS ON ECONOMIC GROWTH
DOI :10.15575/jb.v2i2.31920
| Abstract views: 4 | PDF views: 0
(1) Sudjono Sudjono, Universitas Mercu Buana Jakarta, Indonesia
(2) Sukmayadi Sukmayadi, Universitas Sebelas April Sumedang, Indonesia
(3) Kadar Nurjaman, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(4) Masnilam Hasibuan, Universitas Aufa Royhan Padang Sidempuan, Indonesia
(5) M. Al Muhtadin, Universitas Linggabuana PGRI Sukabumi, Indonesia
PDF
THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY
DOI :10.15575/jb.v2i2.31922
| Abstract views: 39 | PDF views: 78
(1) Andyan Pradipta Utama, Universitas Mercu Buana Jakarta, Indonesia
(2) John Christianto Simon, STFT INTIM Makassar, Indonesia
(3) Fitri Nurlaela, Politeknik Praktisi Bandung, Indonesia
(4) Iskandar iskandar, Universitas Almuslim Bireuen Aceh, Indonesia
(5) Andi Asy'hary J. Arsyad, Universitas Pejuang Republik Indonesia Makassar, Indonesia
PDF
THE ROLE OF COFFEE AND TEA EXPORTS IN DRIVING REGIONAL ECONOMIC GROWTH: A QUANTITATIVE ANALYSIS
DOI :10.15575/jb.v2i2.31923
| Abstract views: 3 | PDF views: 0
(1) Nita Rachmanisa Hanifa, Universitas Padjadjaran Bandung, Indonesia
(2) Dika Djatnika, Universitas Padjadjaran Bandung, Indonesia
PDF