Vol. 3 No. 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis

Articles

• DIGITAL TRANSFORMATION IN SUPPLY CHAIN MANAGEMENT: THE IMPACT OF BLOCKCHAIN TECHNOLOGY IMPLEMENTATION ON OPERATIONAL EFFICIENCY

  Luluk Fauziah,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia

  Mashudi,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia

  1-14

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  DOI : 10.15575/jb.v3i2.44434 Abstract View : 50 PDF downloads: 16

• THE ROLE OF KNOWLEDGE MANAGEMENT IN ENHANCING PRODUCT INNOVATION: AN EMPIRICAL STUDY OF THE CREATIVE INDUSTRY IN INDONESIA

  Mashudi,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia

  Luluk Fauziah,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia

  15-28

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  DOI : 10.15575/jb.v3i2.44435 Abstract View : 14 PDF downloads: 13

• GREEN MARKETING STRATEGIES AS A COMPETITIVE ADVANTAGE: ANALYZING THE IMPACT ON CUSTOMER LOYALTY IN THE ISLAMIC BANKING SECTOR

  Hendra Jayusman,  Universitas Antakusuma, Pangkalan Bun, Indonesia,  Indonesia

  Siti Khotimah,  Universitas Antakusuma, Pangkalan Bun, Indonesia,  Indonesia

  Wardatul Jannah,  Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia,  Indonesia

  Martina Kaisriani Rupa,  Politeknik Negeri Kupang, Kupang, Indonesia,  Indonesia

  Fitri Nurlaela,  Politeknik Praktisi Bandung, Bandung, Indonesia,  Indonesia

  29-41

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  DOI : 10.15575/jb.v3i2.44560 Abstract View : 28 PDF downloads: 9

• ANALYZING THE EFFECT OF FINANCIAL LITERACY ON THE SUCCESS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES): A CASE STUDY IN WEST JAVA

  Frederic Kornelius Marbun,  Universitas Gadjah Mada, Yogyakarta, Indonesia,  Indonesia

  42-56

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  DOI : 10.15575/jb.v3i2.44561 Abstract View : 3 PDF downloads: 3

• EXPLORATION OF EMPLOYEE EXPERIENCES OF TRANSFORMATIONAL LEADERSHIP IN SHAPING JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT

  Marliza Oktapiani,  Universitas Islam As-Syafi’iyah, Jakarta, Indonesia,  Indonesia

  Wardatul Jannah,  Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia,  Indonesia

  Andi Nirmayanthi,  Universitas Islam Negeri Alauddin Makassar, Indonesia,  Indonesia

  Endang Fatmawati,  Universitas Diponegoro, Semarang, Indonesia,  Indonesia

  Iman Syah,  Tanri Abeng University, Jakarta, Indonesia,  Indonesia

  57-70

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  DOI : 10.15575/jb.v3i2.44562 Abstract View : 2 PDF downloads: 0

• EMPOWERING COMMUNITIES THROUGH ISLAMIC BUSINESS PRACTICES: A CASE STUDY OF BPRS AL-MA'SOEM

  Muhammad Caesario Barkah,  Ma'soem University, Sumedang, Indonesia,  Indonesia

  71-78

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  DOI : 10.15575/jb.v3i2.44810 Abstract View : 0 PDF downloads: 3

• ENHANCING WAGE DETERMINATION THROUGH THE IHSAN CONCEPT: STRATEGY TO SOCIAL JUSTICE AND ECONOMIC EQUITY

  Syamsuri,  Universitas Darussalam Gontor,  Indonesia

  Inna Putri Istiqomah,  Universitas Darussalam Gontor,  Indonesia

  79-86

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  DOI : 10.15575/jb.v3i2.20262 Abstract View : 1 PDF downloads: 2