Vol. 3 No. 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis

View Vol. 3 No. 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis
DOI: https://doi.org/10.15575/jb.v3i2
Published: 2024-12-25

Articles

  • DIGITAL TRANSFORMATION IN SUPPLY CHAIN MANAGEMENT: THE IMPACT OF BLOCKCHAIN TECHNOLOGY IMPLEMENTATION ON OPERATIONAL EFFICIENCY

    Luluk Fauziah,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia
    Mashudi,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia
    1-14
    DOI : 10.15575/jb.v3i2.44434 Abstract View : 0 PDF downloads: 4
    DOI: https://doi.org/10.15575/jb.v3i2.44434

  • THE ROLE OF KNOWLEDGE MANAGEMENT IN ENHANCING PRODUCT INNOVATION: AN EMPIRICAL STUDY OF THE CREATIVE INDUSTRY IN INDONESIA

    Mashudi,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia
    Luluk Fauziah,  Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia,  Indonesia
    15-28
    DOI : 10.15575/jb.v3i2.44435 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v3i2.44435

  • GREEN MARKETING STRATEGIES AS A COMPETITIVE ADVANTAGE: ANALYZING THE IMPACT ON CUSTOMER LOYALTY IN THE ISLAMIC BANKING SECTOR

    Hendra Jayusman,  Universitas Antakusuma, Pangkalan Bun, Indonesia,  Indonesia
    Siti Khotimah,  Universitas Antakusuma, Pangkalan Bun, Indonesia,  Indonesia
    Wardatul Jannah,  Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia,  Indonesia
    Martina Kaisriani Rupa,  Politeknik Negeri Kupang, Kupang, Indonesia,  Indonesia
    Fitri Nurlaela,  Politeknik Praktisi Bandung, Bandung, Indonesia,  Indonesia
    29-41
    DOI : 10.15575/jb.v3i2.44560 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v3i2.44560

  • ANALYZING THE EFFECT OF FINANCIAL LITERACY ON THE SUCCESS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES): A CASE STUDY IN WEST JAVA

    Frederic Kornelius Marbun,  Universitas Gadjah Mada, Yogyakarta, Indonesia,  Indonesia
    42-56
    DOI : 10.15575/jb.v3i2.44561 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v3i2.44561

  • EXPLORATION OF EMPLOYEE EXPERIENCES OF TRANSFORMATIONAL LEADERSHIP IN SHAPING JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT

    Marliza Oktapiani,  Universitas Islam As-Syafi’iyah, Jakarta, Indonesia,  Indonesia
    Wardatul Jannah,  Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia,  Indonesia
    Andi Nirmayanthi,  Universitas Islam Negeri Alauddin Makassar, Indonesia,  Indonesia
    Endang Fatmawati,  Universitas Diponegoro, Semarang, Indonesia,  Indonesia
    Iman Syah,  Tanri Abeng University, Jakarta, Indonesia,  Indonesia
    57-70
    DOI : 10.15575/jb.v3i2.44562 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v3i2.44562

  • EMPOWERING COMMUNITIES THROUGH ISLAMIC BUSINESS PRACTICES: A CASE STUDY OF BPRS AL-MA'SOEM

    Muhammad Caesario Barkah,  Ma'soem University, Sumedang, Indonesia,  Indonesia
    71-78
    DOI : 10.15575/jb.v3i2.44810 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v3i2.44810