Vol. 3 No. 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis

Articles

• GREEN FINANCE: UNLOCKING THE POTENTIAL OF SUSTAINABLE INVESTMENT FOR FUTURE BUSINESS GROWTH

  Hasanudin Hasanuddin,  Universitas Nasional,  Indonesia

  Dheo Rimbano,  Universitas Bina Insan,  Indonesia

  Ani Nuraini,  Universitas Respati Indonesia,  Indonesia

  Dadi Kuswandi,  Universitas Gunadarma,  Indonesia

  Andi Runis Makkulau,  STIE 66 Kendari,  Indonesia

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  DOI : 10.15575/jb.v3i1.35115 Abstract View : 6 PDF downloads: 9

• EMPOWERING EMPLOYEES THROUGH INNOVATIVE HUMAN RESOURCE MANAGEMENT PRACTICES IN THE AGE OF REMOTE WORK

  Mashudi Mashudi,  Sekolah Vokasi Universitas Diponegoro,  Indonesia

  Aprilya Fitriani,  UIN Kiai Haji Achmad Siddiq Jember,  Indonesia

  Nurhamzah Nurhamzah,  ITS Khatulistiwa Pasaman Barat,  Indonesia

  Radi Radi,  Universitas Gunadarma,  Indonesia

  Iman Ahmad Gymnastiar,  Universitas Pendidikan Indonesia,  Indonesia

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  DOI : 10.15575/jb.v3i1.35116 Abstract View : 9 PDF downloads: 3

• REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT

  Tituk Utari,  Sekolah Tinggi Multi Media Yogyakarta,  Indonesia

  Jentot Tugiyono,  Universitas Kebangsaan Republik Indonesia,  Indonesia

  Agus Leonard Togatorop,  Sekolah Tinggi Ilmu Pelayaran Jakarta,  Indonesia

  Harto Harto,  Universitas Nahdlatul Ulama Lampung,  Indonesia

  Henny Noviany,  Universitas Sali Al-Aitaam,  Indonesia

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  DOI : 10.15575/jb.v3i1.35117 Abstract View : 9 PDF downloads: 10

• SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT

  Luluk Fauziah,  Sekolah Vokasi Universitas Diponegoro,  Indonesia

  Suharyanto Suharyanto,  Universitas Kebangsaan Republik Indonesia,  Indonesia

  R. Lisye Herlina,  Universitas Kebangsaan Republik Indonesia,  Indonesia

  Adang Sutisna,  Universitas Kebangsaan Republik Indonesia,  Indonesia

  Iman Ahmad Gymnastiar,  Universitas Pendidikan Indonesia,  Indonesia

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  DOI : 10.15575/jb.v3i1.35118 Abstract View : 23 PDF downloads: 8

• THE DIGITAL LEAP: STRATEGIC MANAGEMENT FOR DIGITAL TRANSFORMATION SUCCESS IN TRADITIONAL INDUSTRIES

  Septian Aryatama,  Politeknik Perkeretaapian Indonesia Madiun,  Indonesia

  Dianawati Suryaningtyas,  Universitas PGRI Kanjuruhan Malang,  Indonesia

  Martanto Martanto,  Politeknik Negeri Ketapang,  Indonesia

  Arif Budi Sulistyo,  Universitas Banten Jaya,  Indonesia

  Khotimatul Barki,  Universitas Diponegoro,  Indonesia

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  DOI : 10.15575/jb.v3i1.35119 Abstract View : 21 PDF downloads: 11

• FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS

  Tekat Sukomardojo,  Politeknik Penerbangan Surabaya,  Indonesia

  Rahmat Purbandono H,  STIE YKPN Yogyakarta,  Indonesia

  Endang Fatmawati,  Universitas Diponegoro,  Indonesia

  Sri Wulan Windu Ratih,  Universitas Gunadarma,  Indonesia

  La Ode Almana,  STIE 66 Kendari,  Indonesia

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  DOI : 10.15575/jb.v3i1.36580 Abstract View : 12 PDF downloads: 8

• ENTREPRENEURSHIP AND ETHICS NAVIGATING THE CHALLENGES OF ETHICAL BUSINESS PRACTICES IN STARTUPS

  Endang Fatmawati,  Universitas Diponegoro,  Indonesia

  Mohammad Abdul Mukhyi,  Universitas Gunadarma,  Indonesia

  Agus Leonard Togatorop,  Sekolah Tinggi Ilmu Pelayaran Jakarta,  Indonesia

  Wilson Marpaung,  Universitas Sangga Buana,  Indonesia

  Ahmad Muhajir,  UIN Sunan Gunung Djati Bandung,  Indonesia

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  DOI : 10.15575/jb.v3i1.36581 Abstract View : 95 PDF downloads: 10

• BARRIERS TO MARKET ENTRY AND STRATEGIES FOR SUCCESS: A STUDY ON SMALL AND MEDIUM ENTERPRISES (SMES) IN GHANA AND TANZANIA

  Katarina Mwamba,  St John's University of Tanzania,  Tanzania, United Republic of

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  DOI : 10.15575/jb.v3i1.38745 Abstract View : 20 PDF downloads: 13