TRANSFORMING STUDENT INTO ENTREPRENEURS: THE ROLE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE


Prasetyo Harisandi(1*), Rika Nurhidayah(2), Sri Yusriani(3), Nining Yuningsih(4), Oom Tikaromah(5), Sarjaya Sarjaya(6)

(1) Universitas Pelita Bangsa, Bekasi, Indonesia
(2) Universitas Tangerang Raya, Banten, Indonesia
(3) Universiti Sains Malaysia, Penang, Malaysia
(4) Universitas Pelita Bangsa, Bekasi, Indonesia
(5) Universitas Pelita Bangsa, Bekasi, Indonesia
(6) Universitas Pelita Bangsa, Bekasi, Indonesia
(*) Corresponding Author

Abstract


This study aims to analyze the influence of Entrepreneurship Education and the utilization of e-commerce on students' Entrepreneurial Interest at Pelita Bangsa University in the digital era. Employing a quantitative approach with a survey method, data were collected from 100 students who had completed entrepreneurship courses and possessed experience in using e-commerce platforms. The analysis, conducted using SEM-PLS, reveals that both Entrepreneurship Education and e-commerce mastery have a significant impact on students' entrepreneurial interest. Entrepreneurship Education contributes to shaping a creative mindset and fostering entrepreneurial motivation, while e-commerce mastery facilitates easy market access, thereby enhancing students' inclination toward digital entrepreneurship. These findings align with prior research emphasizing the pivotal role of entrepreneurship education and e-commerce in fostering entrepreneurial intentions. In conclusion, the integration of entrepreneurship education with e-commerce mastery significantly boosts students' entrepreneurial interest, offering valuable insights for educational institutions to strengthen entrepreneurship programs and e-commerce training, ultimately fostering a new generation of digital entrepreneurs.

Keywords


Entrepreneur Education; Ecommerce; Entrepreneurship Intention;Student

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DOI: https://doi.org/10.15575/fjsfm.v5i2.40685

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