Da'wah Content on Social Media Towards Increasing Islamic Character Building: An Analysis of Student Perceptions
DOI:
https://doi.org/10.15575/idajhs.v19i1.44797Keywords:
Da'wah content; Islamic character; social media; students; perception.Abstract
In the digital era, social media is one of the main means of spreading da'wah that has the potential to affect the Islamic character of individuals, especially among students. This study aims to reveal how the consumption of da'wah content on social media plays a role in shaping the Islamic character of students and explore whether there are differences in perceptions based on gender in responding to the influence of digital da'wah. The study used a quantitative approach research method, where data were collected using a Likert scale questionnaire and analyzed using multiple linear regression tests and t-tests (Independent Samples t-tests) with a sample of 112 students from several universities in West Nusa Tenggara (NTB) Province. The results showed that there was a significant relationship between the consumption of da'wah content on social media and the formation of Islamic character which contributed 59.4%. In addition, this study did not find any significant differences in student perceptions based on gender towards the influence of digital da'wah content in Islamic character formation. The implications of these findings highlight the importance of utilizing the use of social media as an effective means of da'wah in shaping students' Islamic character.
References
Abdillah, E. M. (2024). Analisis Peran Dakwah sebagai Alat Transformsi Sosial: Tantangan dan Strategi Komunikasi dalam Konteks Masyarakat Modrn, Jurnal Komunikasi dan Media, 4(1), 16–32. https://ittishal.org/index.php/jkm/article/view/34.
Agusman. (2023). Reaching The Millennial Generation through Da ’ Wah on Social Media, Dakwah, 6(2), 129–144. https://jurnal-stidnatsir.ac.id/index.php/dakwah/article/view/186.
Al-kautsar, T. P. M., Adellia, R., & Azzahra, Y. (2024). Persepsi Mahasiswa Ilmu Komunikasi UNESA Terhadap Platform Tiktok. 305–319. https://proceeding.unesa.ac.id/index.php/sniis/article/view/3984.
Alby, A. S. (2023). Pengaruh Intensitas Menonton Tayangan Dakwah Habib Husein Ja’far di Youtube Terhadap Tingkat Religiusitas Remaja (survey pada followers Instagram @husein_hadar) (Vol. 01). http://repo.iain-tulungagung.ac.id/5510/5/BAB 2.pdf
Ali, M., & Budyastomo, A. W. (2021). The Impact of Social Media on The Development of Da’wah In Indonesia, J u r n a l I l m u – I l m u K e i s l a m a n, 34, 22–34. https://doi.org/10.28918/religia.v24i1.2224 .
Allisa, L., & Triyono, A. (2023). Pengaruh Dakwah di Media Sosial Tiktok Terhadap Tingkat Religiusitas Remaja di Demak, Jurnal Ilmu Komunikasi, 7(1), 26–38. https://doi.org/10.30596/ji.v7i1.13070.
Ambali, A. K., Fasa, M. I., Islam, U., Raden, N., Lampung, I., & Lampung, B. (2025). Analisis Peran E-Commerce Dan Media Sosial Terhadap Pengembangan Kinerja Umkm Kota, Jurnal Media Akademik (JMA), 3(4).https://jurnal.mediaakademik.com/index.php/jma/issue/view/14.
Annur, P. A., Susanti, E., & Gera, I. G. (2023). Urgensi Pendidikan Moral Sekolah Dasar dalam Membentuk Karakter Religius di Era Digital menurut Henry Alexis Rudolf Tilaar, Jurnal Edukasi, 1(3), 271–287. https://doi.org/10.60132/edu.v1i3.182
Arafat, Y., Pilo, N., & Raehana, S. (2023). Metode Dakwah Muhammad Tahir Asran Dalam Pembinaan Keagamaan Di Lembangbu ’ Ne Kel. Cikoro, Kec. Tompobulu, Kab. Gowa, Qanun: Journal Of Islamic Laws and Studies, 2(1), 151–170. https://doi.org/10.58738/qanun.v2i1.347.
Ardhana, V. Y. P. (2022). Analisis Usability Testing pada SITIDES Menggunakan System Usability Scale dan PIECES Framework, Bulletin of Informatics and Data Science, 1(2), 89. https://doi.org/10.61944/bids.v1i2.41
Arifin, I., et. al. (2022). Digital Press Social Sciences and Humanities The Influence of Dakwah Through Social Media Toward Student Understanding of Islam The Influence of Dakwah Through Social Media Toward Student Understanding of Islam, Digital Press Social Sciences and Humanities, 00003, 1–10. https://doi.org/10.29037/digitalpress.48416.
Asmuri, H. O., & Fitri, A. (2025). Kebijakan Pendidikan Islam Di Indonesia, Tarbawi : Jurnal Pendidikan Agama Islam, 2(02), 181–190. https://doi.org/10.26618/jtw.v2i02.1038
Astuti, M., et. al. (2023). Mengoptimalkan Peran Pondok Pesantren Dalam Pendidikan Islam, Jurnal Kajian dan Penelitian Umum, 1(3), 157–168. https://doi.org/10.47861/jkpu-nalanda.v1i3.237
Azimalia, R., & Khairul, A. (2023). Pengaruh Mengakses Dakwah Di Instagram terhadap Moralitas Remaja Di Desa Baru Semerah, Jurnal Komunikasi dan Penyiaran Islam, 6(2), 53–62. https://journal.ummat.ac.id/index.php/jail/article/view/14260.
Briandana, R., Doktoralina, C. M., Hassan, S. A., & Hasan, W. N. W. (2020). Da’wah communication and social media: The interpretation of millennials in southeast Asia, International Journal of Economics and Business Administration, 8(1), 216–226. https://doi.org/10.35808/ijeba/543
Citra, Y., & Aidah, A. (2024). Ekstrakurikuler Bina Mental Islam (Bintalis) Dalam Membentuk Karakter Islami Siswa Di Sma Negeri 12 Medan, Jurnal Manajemen Pendidika, 02, 737–756. https://doi.org/10.30868/im.v7i02.7158
Fadillah, S. N., & Setyorini, R. (2021). Analisis implementasi strategi content marketing dalam menciptakan customer engagement di media sosial Instagram Wakaf Daarut Tauhiid Bandung, Menara Ilmu, XV(02), 100–116. https://doi.org/10.31869/mi.v15i2.2028.
Fahruddin, M. (2025). Manajemen Pendidikan Karakter Religius: Studi Komparatif Pesantren NU, Muhammadiyah, dan Hidayatullah. Peradaban Journal of Interdisciplinary Educational research. https://doi.org/10.59001/pjier.v3i1.299.
Faldiansyah, I., & Musa. (2020). Dakwah Media Sosial: Alternatif Dakwah Kontemporer, Tawshiyah, 15(2), 2656–4688. https://wearesocial.com/blog/2018/01/global-digital-report-2018
Hadi, M. S., & Muammar, M. H. (2022). Dampak Kosmopolitanisme Islam terhadap Pendidikan Islam di Dunia Global, Dirasat: Jurnal Manajemen dan Pendidikan Islam, 8(1), 48–70. https://doi.org/10.26594/dirasat.v8i1.2832
Haliza, U. N., ubaidah, R., & Azizah, A. I. (2025). Majelis Taklim Sebagai Media Pembinaan Orang Tua Siswa Di MI Nurul Qolbi: Kajian Kitab ‘ Uqud al -Lujain, Journal of Instructional and Development Researches, 5(1), 59–66. https://journal.stain-madina.ac.id/index.php/jidr/article/view/1538.
Hamid, A. (2024). Peran Website dalam Penyebaran Hadis di Era Digital, El Nubuwwah Jurnal Studi Hadis, 2(2), 155–184. https://ejournal.iainmadura.ac.id/index.php/elnubuwwah/article/view/1538.
Handayani, R., Rahmah, F. laili, Hutasuhut, E. F., & Romandiah. (2024). Navigasi Spiritual di Era Digital: Analisis Konten Cyberreligion dalam Media Sosial, Tadbir Jurnal menejemen Dakwah, 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
Haryono, B., Pramana, A., Muslihah, S., Syaifulah, & Maulidin, S. (2024). Konsep Pendidikan Islam Dan Relevansi Surah Al-Mujadalah Ayat 11 Dalam Pembentukan Karakter Peserta Didik, Jurnal Inovasi Karya Ilmiah Guru, 4(3), 116–127. https://doi.org/10.51878/teacher.v4i3.4230.
Hasan, Y., Pramida, C., Usman, U., & Hermawati, H. (2022). Pengaruh Instagram (Jejaring Sosial) Terhadap Perilaku Keagamaan Mahasiswa Komunikasi Penyiaran Islam Universitas Islam Negeri Imam Bonjol Padang, Al Munir: Jurnal Komuniksi dan Penyiaran Islam, 13, 213–289. https://ejournal.uinib.ac.id/jurnal/index.php/almunir/article/view/5168.
Hidayat, H. R., Ramdami, M. B., Septiani, P., & Parhan, M. (2023). The Value of Character Education in the Series " I ’ m the Best Muslim " A . Introduction, At-Ta’lim, 22(2), 190–198. https://ejournal.uinfasbengkulu.ac.id/index.php/attalim/article/view/2539.
Ilham, K., Umair, M. M., Destiano, A., & Ghiffari, M. (2024). Analisis Pengaruh Media Sosial Tiktok Terhadap Spiritual pada Mahasiswa Sistem Informasi ITS, Al-Ittishol: Jurnal Komunikasi dan Penyiaran Islam, 5(1), 19–37. https://doi.org/10.51339/ittishol.v5i1.1330
Imilda, Hajriyanti, R., & Zahra, R. (2024). Pengaruh Faktor yang Mempengaruhi Pembelian Impulsif Online Produk Fashion melalui Siaran Langsung : Perbandingan antara Instagram dan TikTok, Jurnal Manajemen dan Teknologi, 1(2), 1–15. https://doi.org/10.35870/jmt.v1i2.1055.
Inzahroh, A., & Naelatul Muna, S. (2023). Penggunaan Media Sosial Tiktok Dalam Pembentukan Karakter Remaja, Selasar KPI: Referensi Media Komunikasi dan Dakwah, 3(1), 84–97. https://ejournal.iainu-kebumen.ac.id/index.php/selasar
Iqbal, M., Panjaitan, A. Y., Helvirianti, E., Nurhayati, N., & Ritonga, Q. S. P. (2024). Relevansi Pendidikan Karakter dalam Konteks Pendidikan Islam: Membangun Generasi Berkarakter Islami, Indonesian Research Journal on Education, 4(3), 13–22. https://doi.org/10.31004/irje.v4i3.568
Islam, S. A., & Mutrofin. (2023). Persepsi Mahasiswa Komunikasi dan Penyiaran Islam terhadap Program Dakwah Shihab & Shihab, Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam, 06(01), 1–17. https://digilib.iainkendari.ac.id/4073/
Jaya, C. K., & Pratama, L. M. R. (2025). Dakwah Di Era Digital: Inovasi Media Sebagai Respon Terhadap Kebutuhan Umat Kontemporer, Al-Idarah: Jurnal Manajemen Dakwah, 5(1), 11–21. https://doi.org/10.22373/al-idarah.v5i1.13948.
Kesuma, D. P. (2021). Penggunaan Metode System Usability Scale Untuk Mengukur Aspek Usability Pada Media Pembelajaran Daring di Universitas XYZ, JATISI (Jurnal Teknik Informatika dan Sistem Informasi), 8(3), 1615–1626. https://doi.org/10.35957/jatisi.v8i3.1356
Lailatul, R., & Ridwan, A. (2024). Social Studies in Education Pendidikan Akhlak di Era Digital : Pengaruh Konten Islami di Instagram Terhadap Pembentukan Karakter Remaja dalam Perspektif Sosial Feny Selly Pratiwi , ‘ Peran Komunikasi Digital Dalam Pembentukan Opini Publik : Studi Kasus Me, Social Studies in Education, 02(02), 157–172. https://ejournal.staipp.ac.id/index.php/sse/article/view/1234.
Liu, L. (2024). International Journal of Applied Earth Observation and Geoinformation An ensemble framework for explainable geospatial machine learning models, International Journal of Applied Earth Observation and Geoinformation, 132(June), 104036. https://doi.org/10.1016/j.jag.2024.104036
Manurung, J., Anom, E., & Iswadi. (2023). Strategi Pemanfaatan Media Sosial Sebagai Sarana Promosi Sekolah Musik Di Dotodo Music Edutainment, Technomedia Journal, 8(2), 248–260. https://doi.org/10.33050/tmj.v8i2.2086
Marti, A., Nuzuli, A. K., & Firtanosa, A. (2023). Peran Video Dakwah di Youtube dalam Meningkatkan Kesadaran Keagamaan pada Remaja di Era Digital, Jurnal Ilmu Komunikasi, 5(September 2022), 102–118. https://doi.org/10.37715/calathu.v5i2.3994researchgate.net+2.
Maulidin, S., & Muamalah, H. (2024). Pemanfaatan Media Sosial sebagai Sarana Dakwah dan Pendidikan pada Pelajar Pemanfaatan Media Sosial sebagai Sarana Dakwah dan Pendidikan pada Pelajar, Journal Khafi: Journal Of Islamic Studies. https://doi.org/10.55352/khi.v5i2.161.
Mukarom, Z. (2020). Islamic Da ’ wah in Industrial Society : Study on Employees of PT Indorama Synthetics Tbk Purwakarta, Ilmu Dakwah: Academic Journal for Homiletic Studies, 14(1), 1–20. https://doi.org/10.15575/idajhs.v14i1.8693
Mukhroman, I. (2025). Viralitas Surat Al-Fatihah Dewa 19 : Negosiasi Makna Agama di Media Sosial, Mukasi: Jurnal Ilmu Komunikasi, 4(2), 78–91. https://doi.org/10.54259/mukasi.v4i2.4207
Nabila, W. M., Fadhilatunnisa, S., Alamsyah, M. I., & Meity, S. (2023). Pengaruh Konten Dakwah Terhadap Gen Z dan Milenial (Generasi Muda), Jurnal Politik, Sosial, Hukum dan Humaniora, 1(1), 09–21. https://doi.org/10.59246/aladalah.v1i1.145.
Nurhabibi, Arifannisa, Ismail, D., Kuswandi, D., Anggraeni, A. F. D. G., & Aji, Y. A. (2025). Strategi Lembaga Pendidikan Islam dalam Membentuk Karakter Siswa di Era Digital, Jurnal Pendidikan Indonesia: Teori, Penelitian dan Inovasi, 5(2). https://doi.org/10.59818/jpi.v5i2.1527
Nurhakim, H. Q., & Rizki, A. A. (2024). Implementasi projek profil pelajar rahmatan lil alamin untuk mengurangi kasus perundungan di madrasah ibtidaiyyah al-islamiyyah padalarang, Jurnal Tarbiyah Islamiyah, 9, 611–627. https://doi.org/10.48094/raudhah.v9i3.741.
Nurhaliza, S. (2024). Pendidikan Agama Islam dan Peningkatan Keterampilan Sosial dalam Memainkan Peran Penting Membentuk Karakter Moral dan Sosial Siswa, Integrated Education Journal, 1, 1–21. https://doi.org/10.31949/iej.v1i1.141.
Parhan, M., Rahmawati, Y., Rahmawati, I. R., Hasna, Rastiadi, A., & Maysaroh. (2022). Analisis Metode dan Konten Dakwah yang Diminati pada Remaja, Anida (Aktualisasi Nuansa Ilmu Dakwah), 22, 65–75. https://doi.org/10.15575/anida.v22i1.16633.
Rahmawati, Y., Hariyati, F., Abdullah, A. Z., & Nurmiarani, M. (2024). Gaya Komunikasi Dakwah Era Digital: Kajian Literatur, Concept: Journal of Social Humanities and Education, 3(1), 266–279. https://doi.org/10.55606/concept.v3i1.1081
Rahmi, A., Dadang Abdullah, A., Purwati, E., & Imron, A. (2023). Formulation Formulation of NU and Muhammadiyah Da’wah Among Millennial Generations During the Covid 19 Pandemic, Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah, 4(1), 34–52. https://doi.org/10.19105/meyarsa.v4i1.6557
Ratmiati, R., Syabri, H., Faziola, F., Azmi, F., & Atha, I. J. (2023). The Use of Social Media as a Platform for Obtaining and Disseminating Da ’ wah Content by College Students, Journal of Islamic Education Students, 3, 166–174. https://doi.org/10.31958/jies.v3i2.11511
Rizal, D. A., Maula, R., & Idamatussilmi, N. (2024). Transformasi Media Sosial dalam Digitalisasi Agama ; Media Dakwah dan Wisata Religi. Mukaddimah: Jurnal Studi Islam, 9(2), 206–230. https://ejournal.uin-suka.ac.id/pusat/mukaddimah/article/view/3909.
Roslan, M. H., Zafrina, S., Zahari, M., Zulkifli, M., & Ghani, A. (2025). Da ’ wah on the Social Media : The Youth Engagement in Digital Islamic Content, International Journal Of Research And Innovation In Social Science (IJRISS), IX(2454), 1161–1172. https://doi.org/10.47772/IJRISS
Rusdi, H. R., & Aisyah, N. (2024). Analisis Tingkat Efektivitas Media Dakwah Melalui Lisan dan Tulisan pada Mahasiswa di Era 4.0, Jurnal Educatio, 10(3), 720–730. https://doi.org/10.31949/educatio.v10i3.8372.
Rustandi, R., & Aliyudin, M. (2024). Cyber Culture in the Transformation of Urban Da'wah: A Case Study of Pemuda Hijrah Community Bandung, Indonesia, Komunika:Jurnal Dakwah dan Komunikasi, 19(1), 29-46. DOI: https://doi.org/10.24090/komunika.v19i1.11453.
Sabililhaq, I., & Utami, L. D. (2024). Revitaliasi Identitas dan Moralitas Pelajar Era 5 . 0 Melalui Pendidikan Berbasis Nilai-Nilai Islam, Al-Tarbawi Al-Haditsah: Jurnal Pendidikan Islam, 9(1), 69–90. https://doi.org/10.24235/tarbawi.v9i1.14917.
Suasapha, A. H. (2020). Skala Likert Untuk Penelitian Pariwisata; Beberapa Catatan Untuk Menyusunnya Dengan Baik, Jurnal Kepariwisataan, 19(1), 26–37. https://doi.org/10.52352/jpar.v19i1.407
Subchi, I., Kusmana, Zulkifli, Khairani, D., & Latifa, R. (2022). Cyber Fatwa and Da’wah Acceptance in New Media: How Technology Affects Religious Message by Female Ulama, Ahkam: Jurnal Ilmu Syariah, 22(1), 35–58. https://doi.org/10.15408/ajis.v22i1.23687
Supriadi, D., Taufiqurrahman, & Samsuddin. (2025). Inovasi Pembelajaran Pai Di Era Digital : Strategi Menumbuhkan Minat Belajar Gen-Z, Jurnal Menejemen Pendidikan Islam, 4, 319–334. https://journal.stai-pp.ac.id/index.php/jmpi/article/view/1234.
Suprima, S., Parhan, M., Khairulimam, A., Nurfitriyani, M., & Ababil, S. N. (2021). Dakwah di masa pandemi Covid-19: Eksistensi, problematika serta solusi, Jurnal Ilmu Dakwah, 41(1), 85–96. https://doi.org/10.21580/jid.v41.1.8287
Verolyna, D., & Syaputri, I. K. (2021). Cyber Dakwah: Plus Minus Penyiaran Islam Pada Era Disruptif, Jurnal Dakwah dan Komunikasi, 6(1), 23. https://doi.org/10.29240/jdk.v6i1.2955
Widiana, A., Rusliana, I., & Busro. (2024). Peran Media Sosial Terhadap Regiliusitas Remaja Melalui Pendekatan Kualitatif Deskriptif, Waraqat Jurnal Ilmu-Ilmu Keislaman, VIII(1), 1–19. https://doi.org/10.51590/waraqat.v9i1.795.
Zalfa, A. (2022). Dampak Konten Dakwah Media Sosial Terhadap Perkembangan Religiusitas Mahasiswa PAI UNJ, Al-Idzaah: Jurnal Dakwah dan Komunikasi, 4(01), 1–13. https://doi.org/10.24127/al-idzaah.v4i01.1709
Zuhdi, A. (2021). Da’wah and Democracy: Actualization of the Role of Religion in State Behavior, Ilmu Dakwah: Academic Journal for Homiletic Studies, 15(2), 407–426. https://doi.org/10.15575/idajhs.v15i2.14968
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 Mellysa Destriafiani, Sahril Halim, Ahyar Ahyar, Shabeer Khan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish articles in Ilmu Dakwah: Academic Journal for Homiletic Studies agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons AttributionShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
