Factors Influencing Purchase Intention of Halal Products in Pontianak City

Authors

  • Riadi Budiman Department of Industrial Engineering, Faculty of Engineering, Universitas Tanjungpura, Pontianak

DOI:

https://doi.org/10.15575/ijhar.v1i2.4440

Keywords:

halal, Pontianak towards a halal city.

Abstract

Halal certification is a halal recognition by MUI on a product that is important especially for Muslim consumers. The existence of a halal label on a product provides added value to businessmen while consumers getting a consumer guarantee. Based on The Republic of Indonesia Law No. 33 of 2014 regarding the guarantee of halal products, the provisions of halal products are based on ingredients and processing. This study focuses on the halal production process based on Islamic Shari'a. This study aimed to identify the factors influencing consumer interest in halal food products. The results showed that halal certification, halal awareness, food ingredients affect purchase intention. These three factors may become consideration for the producer to produce their product.

References

Halal Majelis Ulama Indonesia Kalimantan Barat.

Kim, W. C. & Marborgne, R. (2017). Blue Ocean Shift; Pergeseran Samudra Biru Melampaui Persaingan. Jakarta: PT. Gramedia.

Kim, W. C., Marborgne, R. (2015). Blue Ocean Strategy. Cetakan IV. Jakarta: PT. Serami Ilmu Semesta.

Kim, W. C., Marborgne, Re. (2016). Blue Ocean Strategy; Menciptakan Ruang Pasar Tanpa Pesaing dan Menjadikan Persaingan Tidak Lagi Relevan. Jakarta: Noura Books.

Kotler, Philip., Keller, Kevin Lane. (2007). Manajemen Pemasaran; edisi dua belas jilid 2. Indonesia. PT. Indeks.

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Published

2019-08-31

How to Cite

Budiman, R. (2019). Factors Influencing Purchase Intention of Halal Products in Pontianak City. Indonesian Journal of Halal Research, 1(2), 46–48. https://doi.org/10.15575/ijhar.v1i2.4440

Issue

Vol. 1 No. 2 (2019): August

Section

Articles

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Indonesian Journal of Halal Research by Halal Center UIN Sunan Gunung Djati Bandung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://journal.uinsgd.ac.id/index.php/ijhar.