The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia

Authors

  • Devi Septiani Department of Islamic Economics, Faculty of Economics, Universitas Negeri Surabaya, Indonesia
  • Ahmad Ajib Ridlwan Department of Islamic Economics, Faculty of Economics, Universitas Negeri Surabaya, Indonesia

DOI:

https://doi.org/10.15575/ijhar.v2i2.6657

Keywords:

halal awareness, halal certification, halal food, halal product, purchase intention

Abstract

Halal has become part of life worldwide, and the service demand is advancing on a big scale in the industrial and economic frame. This study aims to determine the effects of halal certification and customers' halal awareness of the intention to purchase halal food products. This study belongs to the quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied to sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, halal certification and halal awareness, also positively influence the intention to purchase halal food products.

References

Adinugraha, H. H., Nasution, I. F. A., Faisal, F., Daulay, M., Harahap, I., Wildan, T., Takhim, M., Riyadi, A., & Purwanto, A. (2021). Halal tourism in Indonesia: An Indonesian council of ulama national sharia board fatwa perspective. The Journal of Asian Finance, Economics and Business, 8(3), 665–673.

Ahmad, N. A. B., Tunku Abaidah, T. N. Bin, & Abu Yahya, M. H. Bin. (2013). A study on halal food awareness among Muslim customers in Klang valley. 4th International Conference on Business and Economic Research (4th ICBER 2013) Proceeding, 1073–1087.

Anwar, M. K., Fahrullah, A., & Ridlwan, A. A. (2018). The problems of halal certification. International Journal of Civil Engineering and Technology (IJCIET), 9(8), 1625–1632.

Assessment Institute for Foods Drugs and Cosmetics Indonesian Ulema Council. (2018). Data Sertifikasi Halal LPPOM MUI Periode 2011-2018.

Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting halal purchase intention – evidence from Pakistan’s halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/MRR-01-2014-0022

Azam, M. S. E., Abdullah, M. A., & Razak, D. A. (2019). Halal tourism: definition, justification, and scopes towards sustainable development. International Journal of Business, Economics and Law, 18(3), 23–31.

Aziz, Y. A., & Chok, N. V. (2013). The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997

Bashir, A. M. (2019). Awareness of purchasing halal food among non-Muslim consumers. Journal of Islamic Marketing, 11(6), 1295–1311. https://doi.org/10.1108/JIMA-04-2018-0077

Batu, A., & Regenstein, J. M. (2014). Halal food certification challenges and their implications for Muslim societies worldwide. Electronic Turkish Studies, 9(11).

Billah, A., Rahman, M. A., & Hossain, M. T. Bin. (2020). Factors influencing Muslim and non-Muslim consumers’ consumption behavior: A case study on halal food. Journal of Foodservice Business Research, 23(4), 324–349. https://doi.org/10.1080/15378020.2020.1768040

BPS. (2018). Jumlah penduduk menurut wilayah dan agama yang dianut.

Dinar Standard, & Thomson Reuters. (2018). State of the Global Islamic Economy Report 2018/19. In Dubai International Financial Centre.

Garg, P., & Joshi, R. (2018). Purchase intention of “Halal†brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125

Ghadikolaei, F. S. (2016). The effect of halal signs and symptoms on consumers ’ purchase intention in Muslim and non-Muslim countries- a review. International Journal of Business and Management Invention, 5(7), 44–49.

Gillani, S. H. B., Ijaz, F., & Khan, M. M. (2016). Role of Islamic financial institutions in promotion of Pakistan halal food industry. Islamic Banking and Finance Review, 3(1), 29–49.

Haque, A., Sarwar, A., Yasmin, F., Tarofder, A. K., & Hossain, M. A. (2015). Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. Journal of Islamic Marketing, 6(1), 133–147. https://doi.org/10.1108/JIMA-04-2014-0033

Huda, N., & Muchlisin. (2014). Pengaruh label halal pada makanan fakultas agama Islam. Suhuf, 26(1), 57–66.

Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342–351. https://doi.org/10.1108/JPBM-05-2013-0299

Kasri, R. A., Ahsan, A., Widiatmoko, D., & Hati, S. R. H. (2021). Intention to consume halal pharmaceutical products: evidence from Indonesia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-06-2021-0192

Katuk, N., Ku-Mahamud, K. R., Kayat, K., Abdul Hamid, M. N., Zakaria, N. H., & Purbasari, A. (2021). Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia. Journal of Islamic Marketing, 12(5), 1043–1062. https://doi.org/10.1108/JIMA-03-2020-0068

Kotler, P., & Kotler, K. L. (2012). Manajemen pemasaran (12th ed.). Erlangga.

Lu, L.-C., Chang, W.-P., & Chang, H.-H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258–266. https://doi.org/10.1016/j.chb.2014.02.007

Nawawi, M. S. A. M., Abu-Hussin, M. F., Faid, M. S., Pauzi, N., Man, S., & Mohd Sabri, N. (2020). The emergence of halal food industry in non-Muslim countries: a case study of Thailand. Journal of Islamic Marketing, 11(4), 917–931. https://doi.org/10.1108/JIMA-05-2018-0082

Nurcahyo, A., & Hudrasyah, H. (2017). The influence of halal awareness, halal certification, and personal societal perception toward purchase intention: a study of instant noodle consumption of college student in Bandung. Journal of Business and Management, 6(1), 21–31.

Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220

Peter, J. P., & Olson, J. C. (2017). Perilaku konsumen dan strategi pemasaran. Salemba Empat. Jakarta.

Rejeb, A., Rejeb, K., & Zailani, S. (2021). Are halal food supply chains sustainable: A review and bibliometric analysis. Journal of Foodservice Business Research, 24(5), 554–595. https://doi.org/10.1080/15378020.2021.1883214

Salindal, N. A. (2019). Halal certification compliance and its effects on companies’ innovative and market performance. Journal of Islamic Marketing, 10(2), 589–605. https://doi.org/10.1108/JIMA-04-2018-0080

Sugiyono. (2018). Metode penelitian kuantitatif. Alfabeta. Bandung.

Wu, K. W. (2011). Customer loyalty explained by electronic recovery service quality: implications of the customer relationship re-establishment for consumer electronics e-tailers. Contemporary Management Research, 7(1), 21–44. https://doi.org/10.7903/cmr.1101

Yoga, I. (2018). Halal Emotional Attachment on Repurrchase Intention. Journal of Economics and Business, 3(1), 95–125.

Yunus, N. S. N. M., Rashid, W. E. W., Ariffin, N. M., & Rashid, N. M. (2014). Muslim’s purchase intention towards non-Muslim’s halal packaged food manufacturer. Procedia - Social and Behavioral Sciences, 130, 145–154. https://doi.org/10.1016/j.sbspro.2014.04.018

Yusuf, M., Rangkuty, D. M., Krisna, R., & Raditio, M. E. (2022). Economic analysis of halal certification by the Halal Product Assurance Administration Agency. World Journal of Advanced Research and Reviews, 13(1), 556–564. https://doi.org/10.30574/wjarr.2022.13.1.0077

Zafar, Q., & Rafique, M. (2013). Impact of celebrity advertisement on customers’ brand perception and purchase intention. Asian Journal of Business and Management Sciences, 1(11), 53–67. https://doi.org/10.5539/ibr.v5n4p55

Zarrad, H., & Debabi, M. (2015). Analyzing the effect of electronic word of mouth on tourists’ attitude toward destination and travel intention. International Research Journal of Social Sciences, 4(4), 53–60. Retrieved from http://www.isca.in/IJSS/Archive/v4/i4/7.ISCA-IRJSS-2015-019.php

Downloads

Published

2020-08-31

How to Cite

Septiani, D., & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.15575/ijhar.v2i2.6657

Issue

Vol. 2 No. 2 (2020): August

Section

Articles

Citation Check

License

Authors who publish in Indonesian Journal of Halal Research agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

 

Creative Commons License
Indonesian Journal of Halal Research by Halal Center UIN Sunan Gunung Djati Bandung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://journal.uinsgd.ac.id/index.php/ijhar.