The Influence of Promotion and Corporate Image on Customers Decisions to Use Haji IB Maslahah Savings at Bank Jabar Banten Syariah
DOI:
https://doi.org/10.15575/jieb.v3i2.31313Keywords:
Islamic Banking, Customer Decisions, Promotion, Strategies Corporate ImageAbstract
The decision of customers to engage with Islamic banking products is influenced by factors that cater to their desires and needs, with Hajj being a profound aspiration for every Indonesian Muslim. This study aims to scrutinize the impact of promotion and corporate image on customer decisions regarding the utilization of the Haji iB Maslahah savings product at Bank Jabar Banten Syariah KCP Cikurubuk. Questionnaires were distributed to customers of Mudharabah savings products at the mentioned bank, yielding 20 purposively sampled respondents. The data analysis involved multiple linear regression. The findings indicate that both promotion and corporate image collectively influence customer decisions, supported by F counts > F tables (7.819 > 3.59). On a partial level, promotion significantly impacts customer decisions (t calculate > t table: 3.345 > 2.10092), while corporate image, unfortunately, does not have a significant effect on customer decisions (t calculate < t table: 0.683 < 2.10092). This underscores the critical importance of robust promotion strategies and the ongoing maintenance of a positive corporate image. The implications of this research extend to Islamic banking, urging continual enhancement of promotion efforts and corporate image management to enhance customer decisions in favor of their products.References
Aiken, L. H., Clarke, S. P., Sloane, D. M., & Consortium, I. H. O. R. (2002). Hospital staffing, organization, and quality of care: cross-national findings. International Journal for Quality in Health Care, 14(1), 5–14.
Arshad, H., & Puteh, F. (2015). Determinants of turnover intention among employees. Journal of Administrative Science, 12(2), 1–15.
Bailey, Y. (2021). Impact of Culturally Diverse Leadership in Finance Organizations on Job Satisfaction and Turnover Intent. Walden University.
Belete, A. K. (2018). Turnover intention influencing factors of employees: An empirical work review. Journal of Entrepreneurship & Organization Management, 7(3), 1–7.
Burakova, M., Mcdowall, A., & Bianvet, C. (2022). Are organisational politics responsible for turnover intention in French Firefighters? European Review of Applied Psychology, 72(5), 100764.
Chaudhary, S., Bidlan, J. S., & Darolia, C. R. (2015). A study of relationship of psychological capital with job satisfaction and turnover intention of LIC employees. Indian Journal of Health and Wellbeing, 6(7), 692.
Ferreira, A. I., da Costa Ferreira, P., Cooper, C. L., & Oliveira, D. (2019). How daily negative affect and emotional exhaustion correlates with work engagement and presenteeism-constrained productivity. International Journal of Stress Management, 26(3), 261.
French, K. A., Dumani, S., Allen, T. D., & Shockley, K. M. (2018). A meta-analysis of work–family conflict and social support. Psychological Bulletin, 144(3), 284.
Harris, J. A., Mihalas, S., Hirokawa, K. E., Whitesell, J. D., Choi, H., Bernard, A., Bohn, P., Caldejon, S., Casal, L., & Cho, A. (2019). Hierarchical organization of cortical and thalamic connectivity. Nature, 575(7781), 195–202.
Huang, W.-R., & Su, C.-H. (2016). The mediating role of job satisfaction in the relationship between job training satisfaction and turnover intentions. Industrial and Commercial Training, 48(1), 42–52.
Kachelmeier, S. J. (2018). Testing auditor-client interactions without letting auditors and clients fully interact: Comments on Bennett and
Hatfield (2018). Accounting, Organizations and Society, 68, 58–62.
Kim, S. Y., & Fernandez, S. (2017). Employee empowerment and turnover intention in the US federal bureaucracy. The American Review of Public Administration, 47(1), 4–22.
Oruh, E. S., Mordi, C., Ajonbadi, A., Mojeed-Sanni, B., Nwagbara, U., & Rahman, M. (2020). Investigating the relationship between managerialist employment relations and employee turnover intention: The case of Nigeria. Employee Relations: The International Journal, 42(1), 52–74.
Rattrie, L. T. B., Kittler, M. G., & Paul, K. I. (2020). Culture, burnout, and engagement: A metaâ€analysis on national cultural values as moderators in JDâ€R theory. Applied Psychology, 69(1), 176–220.
Thatcher, J. B., Stepina, L. P., & Boyle, R. J. (2002). Turnover of information technology workers: Examining empirically the influence of attitudes, job characteristics, and external markets. Journal of Management Information Systems, 231–261.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).