PEMBERDAYAAN MASYARAKAT BERBASIS PROGRAM CSR PT. COCA-COLA AMATIL INDONESIA


Isna Siti Nuraeni(1*), Rohmanur Aziz(2)

(1) UIN Sunan Gunung Djati, Bandung, Indonesia
(2) UIN Sunan Gunung Djati, Bandung, Indonesia
(*) Corresponding Author

Abstract


This paper aims to determine the benefist obtained by the company, the level of PT Coca-Cola Amatil Indonesia concern of the people of Cihanjuang Village, and the benefits of CSR program to the environment around the company. The method used in this research is descriptive method with a qualitative approach. The results of this study indicative that the benefist of the company are short—term benefist to get to know people, the medium term is increasingly married to the community, and the long tern can establish a long lasting relationship. Than the concern of the company is that campanies rarely wait for the ball but pick up the ball. And this benefist for companies to increase product sales and get a positive image from the community. And the benefits for the community can feel the results of CSR programs and can improve the welfare of the community.

Keywords


PT. Coca-cola; empowerment community; comporate social responsibility.

Full Text:

PDF PDF

References


Ahmad, N.M. (2001). Pengembangan Masyarakat Islam. Bandung: Rosda.

Anwas, O.M. (2014). Pemberdayaan Masyarakat di Era Global. Bandung: Alfabeta.

Hudayana, B. (2017). Pemberdayaan Masyarakat: bunga rampai antropologi terapan, Yogyakarta: Pustaka Pelajar

Ibrahim, Y. (2009). Studi Kelayakan Bisnis, Jakarta: PT Rineka Cipta.

Iskandar, J. (2009). Ekologi Manusia dan Pembangunan Berkelanjutan, Bandung: Universitas Padjajaran.

Kuswana, D. (2011). Metode Penelitian Sosial, Bandung: CV Pustaka Setia.

Nasdian, F.T. (2014). Pengembangan Masyarakat, Jakarta: Yayasan Pustaka Obor Indonesia.

Roesmidi & Risyanti, R. (2006). Pemberdayaan Masyarakat. Bandung: Alqaprint Jatinangor.

Saridera.I. (2018). Pemberdayaan Masyarakat Muslim Berbasis Lingkungan dalam Anida: aktualisasi Nuansa Imu Dakwah, 18(1), 41-60.

Suharto,E. (2005). Membangung Masyarakat Memeberdayakan Rakyat, Bandung: PT Refika Aditama.

Suharto, E. (2009). Pekerja Sosial di Dunia Industri Memperkuat CSR. Bandung: Alfabeta.

Sumpena. D. (2012). Islam dan Budaya Lokal: Kajian terhadap Interelasi Islam dan Budaya Sunda dalam Ilmu Dakwah: Academic Journal for Homiletic Studies, 6(1), 101-120.

Theresia, A. (2014). Pembangunan Berbasis Masyarakat. Bandung: Alfabeta

Yuwantono, T. (2017). Pemberdayaan Ekonomi Masyarakat Mealui Program CSR PT. Asabri Tamkin: Jurnal Pengembangan Masyarakat Islam, 2(2), 100-119.

Zulfitri. (2011). Pemberdayaan Masyarakat Melalui CSR PT Indocement Tunggal Prakarsa TBK”. Konsentrasi Perbankan Syariah Program Studi Muamalat Fakultas Syariah Dan Hukum. UIN Syarif Hidayatullah, Jakarta.




DOI: https://doi.org/10.15575/tamkin.v6i1.23947

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Tamkin: Jurnal Pengembangan Masyarakat Islam is Indexed By:

Google Scholar

Diterbitkan oleh Jurusan Pengembangan Masyarakat Islam
Fakultas Dakwah dan komunikasi
Universitas Islam Negeri Sunan Gunung Djati, Bandung, Indonesia
Jln. A.H. Nasution 105 Cibiru, Bandung, Indonesia 40614 Phone: +62 22-7802844

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Visitor Statistic 

View My Stats