Vol. 4 No. 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis

Articles

• PENGARUH OPTIMALISASI ARTIFICIAL INTELLIGENCE (AI), MANAJEMEN WAKTU, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI PERUSAHAAN SEKTOR PUBLIK

  Ramadhany,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  Muhamad Shobirin,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  Rita Nurmala,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  Kusno Winoto,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  45-56

  • PDF

  DOI : 10.15575/jb.v4i1.48113 PDF downloads: 168

• ANALYSIS OF FACTORS ON SHARIA COMPLIANCE BASED ON AAOIFI STANDARDS

  Sri Duyung Indahyani,  Universitas Peradaban, Brebes, Indonesia,  Indonesia

  Metiya Fatikhatur Riziqiyah,  Universitas Peradaban, Brebes, Indonesia,  Indonesia

  Lina Krisnawati,  Universitas Peradaban, Brebes, Indonesia,  Indonesia

  26-31

  • PDF

  DOI : 10.15575/jb.v4i1.45255 PDF downloads: 105

• SUSTAINABLE SUPPLY CHAIN PRACTICES AND THEIR IMPACT ON COMPETITIVE ADVANTAGE: EVIDENCE FROM INDONESIA’S MANUFACTURING SECTOR

  Yofy Syarkani,  Universitas Langlangbuana, Bandung, Indonesia,  Indonesia

  103-118

  • PDF

  DOI : 10.15575/jb.v4i1.50204 PDF downloads: 124

• STRATEGY TO IMPROVE PORT EMPLOYEE PERFORMANCE: ANALYSIS OF COMPETENCY, MOTIVATION, AND WORK DISCIPLINE AT UPP CLASS I TOBELO

  Plening Gil Alnursa,  Universitas Terbuka, Tangerang Selatan, Indonesia,  Indonesia

  Marwan,  Universitas Khairun, Ternate, Indonesia,  Indonesia

  Lina Warlina,  Universitas Terbuka, Tangerang Selatan, Indonesia,  Indonesia

  57-78

  • PDF

  DOI : 10.15575/jb.v4i1.49325 PDF downloads: 81

• GREEN MARKETING AS A STRATEGY TO DRIVE THE TRANSFORMATION OF CONVENTIONAL TOURISM TO SUSTAINABLE TOURISM

  Mona Karina,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  Rinto Rivanto,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  Hasan Basri,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  Endang Iryani,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  32-44

  • PDF

  DOI : 10.15575/jb.v4i1.45449 PDF downloads: 109

• REVITALIZING WORKFORCE DYNAMICS: HOW TRANSFORMATIONAL LEADERSHIP SHAPES COMMITMENT AND DRIVES PERFORMANCE

  Marliza Oktapiani,  Universitas Islam As-Syafi’iyah, Jakarta,  Indonesia

  Farida,  Universitas Nasional, Jakarta,  Indonesia

  Martina Kaisriani Rupa,  Politeknik Negeri Kupang,  Indonesia

  Nurhamzah,  ITS Khatulistiwa, Pasaman,  Indonesia

  Masnilam Hasibuan,  Universitas Aufa Royhan, Padang Sidempuan,  Indonesia

  119-129

  • PDF

  PDF downloads: 110

• PENGARUH JOB PERFORMANCE TERHADAP CUSTOMER ORIENTATION DAN ADAPTIVE SELLING PADA PERUSAHAAN DI JABODETABEK

  Irene Novita,  Universitas Esa Unggul, Jakarta, Indonesia,  Indonesia

  Tantri Yanuar Rahmat Syah,  Universitas Esa Unggul, Jakarta, Indonesia,  Indonesia

  1-25

  • PDF

  DOI : 10.15575/jb.v4i1.44567 PDF downloads: 89

• UTILIZATION OF GENERATIVE AI IN GREEN WORK ENVIRONMENT SIMULATION FOR WORK INTEGRATED LEARNING PROGRAM BASED ON ENVIRONMENTALLY FRIENDLY INDUSTRY IN VOCATIONAL EDUCATION INSTITUTIONS

  I Nyoman Suputra,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Andi Basuki,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Buyung Adi Dharma,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Ari Gunawan,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Afis Baghiz Syaifruddin,  Universitas Gadjah Mada, Yogyakarta, Indonesia,  Indonesia

  79-102

  • PDF

  DOI : 10.15575/jb.v4i1.49376 PDF downloads: 127