Vol. 4 No. 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis

Articles

• PENGARUH JOB PERFORMANCE TERHADAP CUSTOMER ORIENTATION DAN ADAPTIVE SELLING PADA PERUSAHAAN DI JABODETABEK

  Irene Novita,  Universitas Esa Unggul, Jakarta, Indonesia,  Indonesia

  Tantri Yanuar Rahmat Syah,  Universitas Esa Unggul, Jakarta, Indonesia,  Indonesia

  1-25

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  DOI : 10.15575/jb.v4i1.44567 Abstract View : 1 PDF downloads: 18

• ANALYSIS OF FACTORS ON SHARIA COMPLIANCE BASED ON AAOIFI STANDARDS

  Sri Duyung Indahyani,  Universitas Peradaban, Brebes, Indonesia,  Indonesia

  Metiya Fatikhatur Riziqiyah,  Universitas Peradaban, Brebes, Indonesia,  Indonesia

  Lina Krisnawati,  Universitas Peradaban, Brebes, Indonesia,  Indonesia

  26-31

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  DOI : 10.15575/jb.v4i1.45255 Abstract View : 15 PDF downloads: 19

• GREEN MARKETING AS A STRATEGY TO DRIVE THE TRANSFORMATION OF CONVENTIONAL TOURISM TO SUSTAINABLE TOURISM

  Mona Karina,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  Rinto Rivanto,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  Hasan Basri,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  Endang Iryani,  Universitas Mohammad Husni Thamrin, Jakarta,  Indonesia

  32-44

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  DOI : 10.15575/jb.v4i1.45449 Abstract View : 24 PDF downloads: 17

• PENGARUH OPTIMALISASI ARTIFICIAL INTELLIGENCE (AI), MANAJEMEN WAKTU, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI PERUSAHAAN SEKTOR PUBLIK

  Ramadhany,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  Muhamad Shobirin,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  Rita Nurmala,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  Kusno Winoto,  Universitas Islam Syekh Yusuf, Tangerang, Indonesia,  Indonesia

  45-56

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  DOI : 10.15575/jb.v4i1.48113 Abstract View : 46 PDF downloads: 13

• STRATEGY TO IMPROVE PORT EMPLOYEE PERFORMANCE: ANALYSIS OF COMPETENCY, MOTIVATION, AND WORK DISCIPLINE AT UPP CLASS I TOBELO

  Plening Gil Alnursa,  Universitas Terbuka, Tangerang Selatan, Indonesia,  Indonesia

  Marwan,  Universitas Khairun, Ternate, Indonesia,  Indonesia

  Lina Warlina,  Universitas Terbuka, Tangerang Selatan, Indonesia,  Indonesia

  57-78

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  DOI : 10.15575/jb.v4i1.49325 Abstract View : 0 PDF downloads: 0

• UTILIZATION OF GENERATIVE AI IN GREEN WORK ENVIRONMENT SIMULATION FOR WORK INTEGRATED LEARNING PROGRAM BASED ON ENVIRONMENTALLY FRIENDLY INDUSTRY IN VOCATIONAL EDUCATION INSTITUTIONS

  I Nyoman Suputra,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Andi Basuki,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Buyung Adi Dharma,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Ari Gunawan,  Universitas Negeri Malang, Malang, Indonesia,  Indonesia

  Afis Baghiz Syaifruddin,  Universitas Gadjah Mada, Yogyakarta, Indonesia,  Indonesia

  79-102

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  DOI : 10.15575/jb.v4i1.49376 Abstract View : 5 PDF downloads: 0

• SUSTAINABLE SUPPLY CHAIN PRACTICES AND THEIR IMPACT ON COMPETITIVE ADVANTAGE: EVIDENCE FROM INDONESIA’S MANUFACTURING SECTOR

  Yofy Syarkani,  Universitas Langlangbuana, Bandung, Indonesia,  Indonesia

  103-118

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  DOI : 10.15575/jb.v4i1.50204 Abstract View : 0 PDF downloads: 0

• REVITALIZING WORKFORCE DYNAMICS: HOW TRANSFORMATIONAL LEADERSHIP SHAPES COMMITMENT AND DRIVES PERFORMANCE

  Marliza Oktapiani,  Universitas Islam As-Syafi’iyah, Jakarta,  Indonesia

  Farida,  Universitas Nasional, Jakarta,  Indonesia

  Martina Kaisriani Rupa,  Politeknik Negeri Kupang,  Indonesia

  Nurhamzah,  ITS Khatulistiwa, Pasaman,  Indonesia

  Masnilam Hasibuan,  Universitas Aufa Royhan, Padang Sidempuan,  Indonesia

  119-129

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  Abstract View : 0 PDF downloads: 0