Da'i Credibility and Religious Authority Negotiation in Habib Jindan's Instagram Da'wah
DOI:
https://doi.org/10.15575/idajhs.v20i01.55702Keywords:
Da'i credibility; digital da'wah; Habib Jindan; instagram; religious authority.Abstract
This study examines the construction of da'i credibility and the negotiation of religious authority in Habib Jindan's digital da'wah practices on Instagram. Grounded in Hovland's credibility theory, digital religious authority theory, and the framework of Islamic da'wah elements, this qualitative research employs content analysis of 20 selected posts from the Instagram account @alhabibjindan, which has approximately 1.3 million followers. Data were collected through non-participant observation of content, captions, and audience comments. The analysis focuses on three dimensions of credibility: trustworthiness, expertise, and attractiveness. The findings show that Habib Jindan constructs digital credibility through consistent religious messages, transparent identity representation, contextual Islamic explanations, empathetic communication styles, and symbolic religious visualizations. Trustworthiness is reflected in the consistency between messages and practices, expertise appears through the use of Qur'anic and hadith references contextualized to contemporary issues, while attractiveness is built through humanistic language, emotional engagement, and authentic visual presentation. This study also finds that the adaptation of traditional habaib authority into Instagram's platform logic creates a negotiation between religious depth and digital accessibility. Religious authority is influenced not only by sanad and scholarly recognition, but also by digital symbolic capital such as followers and engagement. Theoretically, this research contributes to digital da'wah studies through the concept of da'i credibility construction, while practically offering insights for developing adaptive and ethical da'wah strategies in social media environments.
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Septianto, M. R., Saidun, M., & Amin, J. (2024). Analisis Pesan Dakwah Pada Akun Media Sosial Instagram@ gayengco. Jurnal Manajemen Dakwah, 2(2), 93–120.
Stark, B., & Schneiders, P. (2026). Uses and Gratifications Approach: Uses and Gratifications Research–by Elihu Katz, Jay G. Blumler, and Michael Gurevitch (1973). In Key works: Theories in communication studies (pp. 45–64). Springer.
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Yasin, N. A. Y. N. A., & Khotima, H. (2025). Dakwah Digital Pelajar Islam melalui Pemanfaatan Media Instagram: Studi Kasus PAC IPNU-IPPNU Kalipuro Banyuwangi. Jurnal Pendidikan Agama Islam Al-Amin, 2(1), 22–30.
Abu Bakar, N. H., Mhd Omar, N. A., Mohd Mokhtar, K., Abu Bakar, N. H., & Wan Ismail, W. N. (2025). Cellulose-based technologies for pollutant removal from wastewater: a bibliometric review. Cellulose, 32(3), 1447–1467.
Arifin, I. Z. (2015). Bimbingan Konseling Islam Berbasis Ilmu Dakwah. Ilmu Dakwah: Academic Journal for Homiletic Studies, 4(11), 27–42.
Barthes, R. (1972). Critical essays. Northwestern University Press.
Bourdieu, P. (1993). Sociology in question (Vol. 18). Sage.
Bunt, G. R. (2009). iMuslims: Rewiring the house of Islam. The Other Press.
Chanra, M., & Tasruddin, R. (2025). Peran media sosial sebagai platform dakwah di era digital: Studi kasus pada generasi milenial. Jurnal Kolaboratif Sains, 8(1), 872–881.
Destriafiani, M., Halim, S., Ahyar, A., & Khan, S. (2025). Da’wah Content on Social Media Towards Increasing Islamic Character Building: An Analysis of Student Perceptions. Ilmu Dakwah: Academic Journal for Homiletic Studies, 19(1), 01–20. https://doi.org/10.15575/idajhs.v19i1.44797
Efriant, Y. (2025). Transformasi Peran Otoritas Keagamaan (Da’i) dalam Konteks Dakwah Digital. Jurnal Ilmiah Mahasiswa Dakwah Dan Ilmu Komunikasi, 2(2).
Eickelman, D. F. (2011). Media in Islamic and area studies: Personal encounters. Oriente Moderno, 91(1), 13–22.
Faishol, M., & Zuhro, F. (2024). Dakwah’s Communication Strategies in the Digital Age: the Influence of Alaydrus’s Platform of Instagram. JKMD, 13–26.
Famuji, U., Nurhaidah, S. N., Pramula, B., & Yasin, F. (2025). Komunikasi Parasosial Dai Milenial: Strategi Intimasi di Instagram dan Tiktok. Liwaul Dakwah: Jurnal Kajian Dakwah Dan Masyarakat Islam, 15(2), 149–161.
Faturohmi, I. (2022). Pesan Dakwah dalam Akun@ Basyasman00. Jurnal Riset Komunikasi Penyiaran Islam, 25–30.
Hawari, N., Ikhwani, A., & Artalim, M. (2024). Social criticism of Millennials in the democracy and Islamic Law perspectives. KnE Social Sciences, 246–265.
Hayati, B., Yahya, M. A. F., Zakiah, R. I., & Siswanto, A. H. (2025). Kredibilitas Dakwah dalam Ruang Publik Digital Berbasis Algoritma Studi Penguatan Literasi Digital bagi Da’i dan Masyarakat. Ashfiya Journal of Qualitative Insight in Islamic Studies, 1(2), 107–118.
Herman, M. A. (2025). Transformasi dakwah tentang hadis-hadis hukum di media sosial. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, 3(1).
Hjarvard, S. (2013). The mediatization of culture and society. Routledge.
Hovland, C. I. (1959). Reconciling conflicting results derived from experimental and survey studies of attitude change. American Psychologist, 14(1), 8.
Khalfaoui, A., Burgués, A., Duque, E., & Munté, A. (2021). Believers, Attractiveness and Values. Religions, 12(3), 213.
Khotimah, N., Supena, I., Amin, N., Putra, P. A., & Setyawan, A. (2024). Analysis of Digital Da’wa Ideology on Social Media: A Case Study of Preaching Actors on Youtube. Ilmu Dakwah: Academic Journal for Homiletic Studies, 18(2), 283–302. https://doi.org/10.15575/idajhs.v18i2.33698
Krippendorff, K. (2004). Reliability in content analysis: Some common misconceptions and recommendations. Human Communication Research, 30(3), 411–433.
Long, W., Ng, S. T., Lu, W., Mora, L., & Bao, Z. (2025). Deciphering how digital functions enable circular economy practices in construction: A critical review of recent progress and future outlook. Environmental Impact Assessment Review, 113, 107889.
Mardiana, P. D., Prastio, D. A., Mubarok, M. F., Khoiriah, H., & Usman, U. (2025). Kredibilitas Da’i dalam Dakwah Digital: Pendekatan Teori Hovland dan Al Bayuni. Liwaul Dakwah: Jurnal Kajian Dakwah Dan Masyarakat Islam, 15(1), 90–105.
Muhyiddin, A. (2010). Dakwah Lingkungan Perspektif Al-Qur’an. Ilmu Dakwah: Academic Journal for Homiletic Studies, 5(15), 809–826.
Mulya, N. N., Wardani, P. I., & Qotrunnada, N. (2026). Penerimaan Pesan Dakwah dan Seni Berbicara Islami Ustadz Derry Sulaiman di Platform (Instagram) di Kalangan Remaja Muslim. Al-Furqan: Jurnal Agama, Sosial, Dan Budaya, 5(1), 247–263.
Power, E. M. (1999). An introduction to Pierre Bourdieu’s key theoretical concepts. Journal for the Study of Food and Society, 3(1), 48–52.
Pulungan, R. A., & Kahpi, M. L. (2025). Eksplorasi Moderasi Beragama di Media Sosial Instagram yang Dilakukan oleh Beberapa Dai di Indonesia. Sinergi: Jurnal Ilmiah Multidisiplin, 1(2), 2941–2958.
Rabbani, D. R., Rasyid, I., & Nafisah, I. (2024). The Effectiveness of Collaborative Da’wah Management between Ulama and Muslim Influencers in the Digital Era. Journal on Islamic Studies, 1(2), 110–120.
Rijal, S. (2017). Habaib, Markets and Traditional Islamic Authority: The Rise of Arab Preachers in Contemporary Indonesia.
Riyadi, A., & Karim, A. (n.d.). Social Harmony through Local Wisdom: Da’wah in the Kalang Obong Tradition. Jurnal Dakwah Risalah, 35(1), 68–87.
Riyadi, A., & Karim, A. (2023). Da’wah bil-hikmah: Tracing Sunan Kalijaga’s footsteps in the transformation of Islamic society. Jurnal Ilmu Dakwah, 43(2), 281–296.
Robinson, R. (2004). Virtual warfare: The Internet as the new site for global religious conflict. Asian Journal of Social Science, 32(2), 198–215.
Rodiyah, R. (2021). Implementasi Program Merdeka Belajar Kampus Merdeka di Era Digital dalam Menciptakan Karakter Mahasiswa Hukum yang Berkarakter dan Profesional: Implementation of the’Merdeka Belajar Kampus Merdeka’Program in the Digital Era in Creating Character and Profe. Seminar Nasional Hukum Universitas Negeri Semarang, 7(2), 425–434.
Rofiq, A., & Sholihah, A. (2024). Strategi penyampaian pesan dakwah pada media sosial: studi analisis strategi dakwah husein basyaiban di akun tik tok@ kadamsidik00. AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies, 4(1), 18–28.
Safrudin, I., Muslimah, S. R., & Nasir, M. A. (2025). Strengthening the Capacity of Da ’ wah Activists in Indonesia ’ s Global Era Through the Integration of Collaboration , Competence , and Digital Technology. 19(November), 397–414. https://doi.org/10.15575/idajhs.v19i2.45764
Septianto, M. R., Saidun, M., & Amin, J. (2024). Analisis Pesan Dakwah Pada Akun Media Sosial Instagram@ gayengco. Jurnal Manajemen Dakwah, 2(2), 93–120.
Stark, B., & Schneiders, P. (2026). Uses and Gratifications Approach: Uses and Gratifications Research–by Elihu Katz, Jay G. Blumler, and Michael Gurevitch (1973). In Key works: Theories in communication studies (pp. 45–64). Springer.
Weber, M., & Cohn, G. (2006). Weber. Routledge London.
Yasin, N. A. Y. N. A., & Khotima, H. (2025). Dakwah Digital Pelajar Islam melalui Pemanfaatan Media Instagram: Studi Kasus PAC IPNU-IPPNU Kalipuro Banyuwangi. Jurnal Pendidikan Agama Islam Al-Amin, 2(1), 22–30.
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