The Influence of Attitude and Need for Cognition on Student’s Purchase Intention Behavior on Halal Food: Schools Clustering Perspective

Boby Indrawan, Nurmita Nurmita, Titin Agustin Nengsih, Wiji Utami, Dindin Nasrudin, Tanti Tanti, Deliza Deliza, Rofiqoh Ferawati, Rita Syafitri, Pugoh Santoso

Abstract


The halal food study is one of the research fields in halal trend which prominent. Currently, the halal food concept is not only the worship of Muslims to Allah, but also this concept is adopted by non-Muslim with healthy lifestyle considerations. Therefore, the insight of the influenced variable on purchased intention behavior of students is crucial to research as basic information for all stakeholders, such as the seller, marketer, policymaker, government, and researchers. A quantitative approach has investigated the influence of attitude and need for cognition variables on student’s purchase intention behavior on halal food. This research aimed to explore the independent variable that influenced students' purchase intention behavior. Then, the other aim is to compare them through the school's clustering perspective. The self-administrated questionnaire was used to collect the data from 561 respondents and inputted into the Survey123 software. The data were analyzed using descriptive and interferential statistics. The result showed that attitude toward halal (HA) and need for cognition (NC) were accepted as the influenced variable on halal food purchase intention behavior. Furthermore, the students from Islamic schools tended to have purchase intention on halal than senior high school. The result of this study could be strategic marketing in the halal food industry. Then, the school must strengthen halal awareness in the syllabus.


Keywords


attitude toward halal; Islamic school; need for cognition; purchase intention behavior

Full Text:

PDF

References


Akın, M. S., & Okumuş, A. (2020). Shaping the consumers’ attitudes towards Halal food products in Turkey. Journal of Islamic Marketing.

Arifin, A. Z., & Salam, A. N. (2019). Analysis of Millennial Generation Behavior in Consuming Halal Products: Structural Equation Model-Partial Least Square (SEM-PLS) Method. Iqtishadia, 12(2). 266-287.

Bashir, A. M. (2019). Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa. Journal of Islamic Marketing, 11(6), 1295–1311.

Datucali, N. M., & A. Sali, N. R. (2020). Extent of Awareness on Halal Food Among Muslim Students Consumers of The University of Southern Mindanao. International Journal of Halal Research, 2(2), 78–83.

Efendi, R. (2020). The Factors Of Intention To Buy Halal-Labeled Food On Muslim Students Yogyakarta, Indonesia. Jurnal Ilmiah Ekonomi Islam, 6(1). 70-79.

Gentilviso, C., & Aikat, D. (2019). Embracing the Visual, Verbal, and Viral Media: How Post-Millennial Consumption Habits are Reshaping the News. Emerald Publishing Limited, 19, 147–171.

Han, H., Al-Ansi, A., Olya, H. G. T., & Kim, W. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management, 71 (2019), 151-164.

Hassan, Y., & Pandey, J. (2019). Examining the engagement of young consumers for religiously sanctioned food: the case of halal food in India. Young Consumers, 21(2), 211–232.

Helmyati, S., Siagian, R. Y., Nisa, F. Z., Radhiya, S., & Yuliati, E. (2019). Predicting the Halal Food Consumption of Indonesian Moslem Students: an Application of Theory of Planned Behaviour. Jurnal Gizi Dan Pangan, 14(1), 45–52.

Hermawan, A. (2020). Consumer Protection Perception of Halal Food Products in Indonesia. In International Conference on Islam, Economy, and Halal Industry ICIEHI vol 4 (2019) KnE Social Sciences Dubai (Vol. 4, pp. 135-246).

Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M., & Zailani, S. (2019). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30.

Jeff Diamant. (2019). The countries with the 10 largest Christian populations and the 10 largest Muslim populations. Retieved May 8, 2021, from https://www.pewresearch.org/fact-tank/2019/04/01/the-countries-with-the-10-largest-christian-populations-and-the-10-largest-muslim-populations/.

Khan, M. M., Asad, H., & Mehboob, I. (2017). Investigating the consumer behavior for halal endorsed products: Case of an emerging Muslim market. Journal of Islamic Marketing, 8(4), 625–641.

Laksmi Wardhani, W. D., Komarayanti, S., Jatmikowati, T. E., & Misyana, M. (2018). Fostering Halal and Thoyyibah Food in Early Childhood Education. In The 1st International Conference on Halal Tourism, Products, and Services (2018) International Journal of Education and Curriculum Application (pp. 231-238).

Maison, D., Marchlewska, M., Syarifah, D., Zein, R. A., & Purba, H. P. (2018). Explicit versus implicit “Halal” information: Influence of the halal label and the country-of-origin information on product perceptions in Indonesia. Frontiers in Psychology, 9, 1-7.

Marmaya, N. H., Zakaria, Z., & Mohd Desa, M. N. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing, 10(3), 1003–1014.

Muslichah, M., Abdullah, R., & Abdul Razak, L. (2019). The effect of halal foods awareness on purchase decision with religiosity as a moderating variable: A study among university students in Brunei Darussalam. Journal of Islamic Marketing, 11(5), 1091–1104.

Nengsih, T. A. (2013). Analisis Minat Masyarakat Terhadap Baitul Mal Watamwil di Kota Jambi. Statistika. 13(1), 33–38.

Nengsih, T. A., Bertrand, F., Maumy-Bertrand, M., & Meyer, N. (2019). Determining the number of components in PLS regression on incomplete data set. Statistical Applications in Genetics and Molecular Biology.

Novitasari, D., Chidir, G., Sutardi, D., Iskandar, J., & Pebrina, E. T. (2021). The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students. International Journal of Science and Management Studies, 4(1), 31-44.

Parvin Hosseini, S. M., Mirzaei, M., & Iranmanesh, M. (2019). Determinants of Muslims’ willingness to pay for halal certified food: Does religious commitment act as a moderator in the relationships? Journal of Islamic Marketing, 11(6), 1225–1243.

Pradana, Mahir M. Pradana, A. Wardhana, N. Rubiyanti, S. Syahputra, and D. G. U. (2020). Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition. Journal of Islamic Marketing.

Pradana, M., Syarifuddin, S., Hafid, H., Gilang, A., & Diandri, M. (2019). Purchase intention determinants of halal food in secular countries. International Journal of Supply Chain Management, 8(4), 83–89.

Sari, D. E., Tiara, Narimo, S., & Saputra, R. C. (2020). The effect of financial literacy and pocket money on consumer behavior of universitas muhammadiyah surakarta (Ums) students. International Journal of Scientific and Technology Research, 9(2), 4235–4237.

Scholz, C. (2019). The Generations Z in Europe–an introduction. In Generations Z in Europe. Emerald Publishing Limited.

Setiawati, L. M., Chairy, C., & Syahrivar, J. (2019). Factors affecting the intention to buy halal food by the millennial generation: The mediating role of attitude. DeReMa (Development Research of Management): Jurnal Manajemen, 14(2), 175-188.

Shaari, H., Ahmad, N., Md. Salleh, S., Mohd Mokhtar, S. S., Yusoff, R. Z., Khamwon, A., & Putatchote, N. (2020). Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: Malaysia and Thailand’s halal industry perspective. International Journal of Supply Chain Management, 9(1), 921–930.

Simanjuntak, M., & Nasiha, F. (2019). Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach. GATR Global Journal of Business Social Sciences Review, 7(3), 194–203.

Sosianika, A., & Amalia, F. A. (2020). Uncovering Indonesian Millennial’s Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents. International Journal of Applied Business Research, 2(1), 31–45.

Suhartanto, D., Marwansyah, Muflih, M., Najib, M. F., & Faturohman, I. (2019). Loyalty formation toward Halal food: Integrating the Quality–Loyalty model and the Religiosity–Loyalty Model. British Food Journal, 122(1), 48–59.

Wilkins, S., Butt, M. M., Shams, F., & Pérez, A. (2019). The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism. Journal of Islamic Marketing, 10(4), 1308–1331.




DOI: https://doi.org/10.15575/ijhar.v4i1.13092

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indonesian Journal of Halal Research (IJHAR) Indexed By:

        

 

Developed By:

Pusat Kajian Halal (Halal Center)

UIN Sunan Gunung Djati

Gedung Solahuddin Sanusi (Laboratorium Terpadu)

Jl. A.H. Nasution No. 105, Cibiru, Bandung - West Java 40614

Creative Commons License
Indonesian Journal of Halal Research (IJHAR) by Halal Center UIN Sunan Gunung Djati Bandung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://journal.uinsgd.ac.id/index.php/ijhar.