The Influence of Attitude and Need for Cognition on Student’s Purchase Intention Behavior on Halal Food: Schools Clustering Perspective


Boby Indrawan(1), Nurmita Nurmita(2), Titin Agustin Nengsih(3), Wiji Utami(4*), Dindin Nasrudin(5), Tanti Tanti(6), Deliza Deliza(7), Rofiqoh Ferawati(8), Rita Syafitri(9), Pugoh Santoso(10)

(1) Center for the Study of Science, Services of Halal Product and Certification of Hajj and Umroh, UIN Sulthan Thaha Saifuddin Jambi, Jl. Jambi Ma. Bulian, Jambi 36657
(2) Center for the Study of Science, Services of Halal Product and Certification of Hajj and Umroh, UIN Sulthan Thaha Saifuddin Jambi, Jl. Jambi Ma. Bulian, Jambi 36657
(3) Department of Sharia Financial Management, Faculty of Islamic Economics and Business, UIN Sulthan Thaha Saifuddin, Jl. Arif Rahman Hakim, Jambi 36361
(4) Chemistry Department, Faculty of Science and Technology, UIN Sulthan Thaha Saifuddin, Jl. Arif Rahman Hakim, Jambi 36361
(5) Department of Physics Education,UIN Sunan Gunung Djati, Jl. A.H. Nasution 105, 40614 Bandung
(6) Department of Physic, UIN Sulthan Thaha Saifuddin, Jl. Arif Rahman Hakim, Jambi 36361
(7) Chemistry Department, Faculty of Science and Technology, UIN Sulthan Thaha Saifuddin, Jl. Arif Rahman Hakim, Jambi 36361
(8) Islamic Economy, UIN Sulthan Thaha Saifuddin, Jl. Arif Rahman Hakim, Jambi 36361
(9) The Integrated Laboratory, UIN Sulthan Thaha Saifuddin Jambi, Jl. Jambi Ma. Bulian, Jambi 36657
(10) Kyushu University, Faculty of Engineering, Department of Chemical System and Engineering, Fukuoka
(*) Corresponding Author

Abstract


The halal food study is one of the prominent research fields in halal trends. Currently, the halal food concept is not only the worship of Muslims to Allah, but also this concept is adopted by non-Muslim with healthy lifestyle considerations. Therefore, the insight of the influenced variable on purchased intention behavior of students is crucial to research as basic information for all stakeholders, such as the seller, marketer, policymaker, government, and researchers. This study aims to identify and compare the independent variables that influence the behavior of students' purchase intentions from the school's clustering perspective. A quantitative approach has investigated the influence of attitude and need for cognition (NFC) variables on students' purchase intention behavior on halal food. The self-administrated questionnaire was used to collect the data from 561 respondents and input them into the Survey123 software. The data were analyzed using descriptive and interferential statistics. The result showed that attitude toward halal (HA) and NFC were accepted as the influenced variable on halal food purchase intention behavior. Furthermore, the students from Islamic schools tend to have purchase intentions on halal than in senior high The result of this study could be strategic marketing in the halal food industry. Then, the school must strengthen halal awareness in the syllabus.

Keywords


attitude toward halal; Islamic school; halal food; need for cognition; purchase intention behavior

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DOI: https://doi.org/10.15575/ijhar.v4i1.13092

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Indonesian Journal of Halal Research Indexed By:

         


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Halal Center

UIN Sunan Gunung Djati

Gedung Solahuddin Sanusi (Laboratorium Terpadu)

Jl. A.H. Nasution No. 105, Cibiru, Bandung, West Java 40614 - Indonesia 

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Indonesian Journal of Halal Research by Halal Center UIN Sunan Gunung Djati Bandung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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