Analysis of Tourist Satisfaction with Halal Tourism in Aceh

Harjoni Desky, Beverly Thaver, Syamsul Rijal

Abstract


Halal tourism has now become a sector that can influence an important role in the economic development of a nation. The purpose of this study is first, to find out how the influence of halal tourism on tourist satisfaction; and second, knowing the satisfaction of tourists visiting Banda Aceh City. The method used in this research is a quantitative method, through a field research approach (field research) is studied to answer the existing hypotheses, the data is analyzed by validity testing, reliability testing, and simple regression testing (t test) using the SPSS 20.0 application. The results shows there is an influence of halal tourism on the satisfaction of tourists visiting the city of Banda Aceh. This is proved by several assessments which are given by tourists (respondents) who have visited Banda Aceh City in 2018. In addition, the regression results show that the t count > t table, where the t count value is 8.205 while the t table value is 0.201. It shows that null hypothesis (H0) is rejected and alternative hypothesis (HI) is accepted. It means that there is a significant influence between halal tourism on tourist satisfaction. The coefficient of R Square shows the magnitude of halal tourism effect on tourist satisfaction in Banda Aceh City, with the value of R Square is 0.584. It means that the magnitude of the influence of halal tourism on tourist satisfaction in Banda Aceh City is 58.4 percent and the remaining 41.6 percent is influenced by other factors that are not examined by researchers.

Keywords


Aceh; halal tourism; local tourists; tourist satisfaction; tourist visits

Full Text:

PDF

References


Abdillah, M. T. (2019). Busana Muslim: Antar Trend Dan Syariat Di Tengah Zaman Modern - Situs Resmi UIN Antasari. Retrieved from https://www.uin-antasari.ac.id/busana-muslim-antar-trend-dan-syariat-di-tengah-zaman-modern/

Ayu, D., Puspitasari, K., Pgri, S., & Korespondensi, D. J. (2021). Analisis Peran Kepuasan Wisatawan Memediasi Pengaruh Atribut Wisata Halal Terhadap Minat Berkunjung Ulang Pantai Syariah Banyuwangi. Jurnal Riset Manajemen Dan Bisnis Dewantara (JMD), 4(1), 45–54.

Disbudpar Prov. Aceh. (2016). Sekilas Tentang Wisata Halal - Dinas Kebudayaan dan Pariwisata Aceh. Retrieved from http://disbudpar.acehprov.go.id/sekilas-tentang-wisata-halal/

Eti, N. Y. (2009). Selayang pandang Nanggroe Aceh Darussalam / Nunung Yuli Eti | OPAC Perpustakaan Nasional RI. Klaten : Intan Pariwara. Retrieved from https://opac.perpusnas.go.id/DetailOpac.aspx?id=532396

F.A., May, et al. (2020). Wisata Halal Trend Baru Industri Pariwisata Korea Selatan. Jurnal Penelitian, 14(1), 153–165.

Fakhrunissa, R. A., Kusdibyo, L., & Kania, R. (2020). Persepsi Wanita Millennial terhadap Produk Kecantikan Hijau. Prosiding Industrial Research Workshop and National Seminar, 11(1), 1030–1034.

Irda, Yuliviona, R., & Azliyanti, E. (2019). Pengaruh Islamic Attributes dan Quality Service Terhadap Islamic Tourist Satisfaction Wisatawan Mancanegara yang Berkunjung di Kota Padang. Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking, 3(1), 99–113. https://doi.org/10.35448/JIEC.V3I1.5517

Ismayanti. (2020). Dasar-Dasar Pariwisata. Jakarta: Universitas Sahid.

Kemenparekraf. (2021). Potensi Pengembangan Wisata Halal di Indonesia. Retrieved from https://kemenparekraf.go.id/ragam-pariwisata/Potensi-Pengembangan-Wisata-Halal-di-Indonesia-

Khairullah. (2017). Makalah Ekonomi Pariwisata tentang Kepariwisataan. Retrieved from https://123dok.com/document/q27025ey-makalah-ekonomi-pariwisata-tentang-kepariwisataan-khairullah-disusun-khairullah.html

Lisma, Nuryenti, Yonaldi, Sepris, & Zulbahri, L. (2017). Faktor-Faktor yang Mempengaruhi Kunjungan Wisatawan ke Objek Wisata Syariah di Sumatera Barat. Jurnal Manajemen Dan Kewirausahaan, 8(1), 38–52.

Marefa. (2017). Prospek Pengembangan Wisata Islami di Banda Aceh. Thesis. UIN Ar-Raniry Aceh.

Maulidi, D. Y. M. (2019). Penilaian Masyarakat terhadap Wisata Halal Pasca Gempa Lombok. Retrieved from https://dspace.uii.ac.id/handle/123456789/14959

Murtini, R. (2018). Pengembangan Wisata Syariah di Kota Banda Aceh. Thesis. UIN Ar-Raniry Aceh.

Noviantoro, K. M. (2020). Prospek Pariwisata Syariah (Halal Tourism): Sebuah Tantangan di Era Revolusi Industri 4.0. EQUILIBRIUM: Jurnal Ekonomi Syariah, 8(2), 275–296.

Nurcahya, Pindar., S. (2019). Pengaruh Destination Branding “Friendly Lombok” terhadap Minat Berkunjung ke Pulau Lombok, Nusa Tenggara Barat. Prosceeding Universitas Pamulung, 1(1), 540–549.

Pandjaitan, D. R. H. (2018). Perilaku Konsumen Indonesia Memilih Destinasi Wisata Halal. Jakarta.

Pradana, G. Y. K. (2019). Sosiologi Pariwisata. Jakarta: STPBI PRESS.

Pratiwi, A. E. (2016). Analisis Pasar Wisata Syariah di Kota Yogyakarta. Media Wisata, 14(1). https://doi.org/10.36276/MWS.V14I1.153

Puguh, S. (2009). Metode Penelitian Kuantitatif untuk Bisnis. Jakarta: Remaja Rosida Karya.

Riduwan. (2013). Metode dan Teknik Menyusun Tesis pengantar Prof.Dr.Buchari Alma. Bandung: Alfabeta.

Rulloh, N. (2018). Pengaruh Kunjungan Wisata terhadap Kesejahteraan Masyarakat Sekitar Objek Wisata Berdasarkan Perspektif Ekonomi Islam (Studi Pada Masyarakat Sekitar Objek Wisata Lumbok Resort Kecamatan Lumbok Seminung Kabupaten Lampung Barat). Thesis. Fakultas Ekonomi Dan Bisnis Islam. http://repository.radenintan.ac.id/3181/

Satriana, E. D. (2018). Wisata Halal: Perkembangan, Peluang, dan Tantangan. Journal of Halal Product and Research (JHPR), 1(2), 32–43.

Sekaran, U. (2019). Research Method of Business: A Skill Building Approach 8th Edition. Hoboken: Wiley.

Sudiartha Athar, H., Edy Herman Mulyono, L., & Sutanto, H. (2020). Jurnal ALTASIA Pengaruh Customer Experiences Terhadap Kepuasan Wisatawan Domestik: Peran Mediasi Halal Destination Image. 2(2).

Sugiyono. (2012). Metode Riset Kuantitatif dan Kualitatif - Google Books. Retrieved from https://www.google.co.id/books/edition/Metode_Riset_Kuantitatif_dan_Kualitatif/b_9cEAAAQBAJ?hl=en&gbpv=1&dq=Sugiyono.+(2012).+Metode+Penelitian+Kuantitatif+Kualitatif+dan+R%26D.+Bandung.+:+Alfabeta&pg=PA253&printsec=frontcover

Sukma Irdiana, O., Yunus Ariyono, K., Drmawan, K., Widya, S., & Lumajang, G. (2021). Pengaruh Wisata Halal terhadap Kepuasan Pengunjung dan Minat Berkunjung kembali. Jurnal Cakrawala Ilmiah, 1(3), 421–428.

Sulaeman, A. R. et all. (2019). Strategi Komunikasi Dinas Kebudayaan dan Pariwisata Provinsi Aceh melalui Program Wisata Halal Wilayah Banda Aceh, Aceh Besar, dan Sabang. Jurnal Al-Bayan: Media Kajian Dan Pengembangan Ilmu Dakwah, 25(1), 92–115.

Surur, F. (2020). Wisata Halal: Konsep dan Aplikasi. Makassar: Alauddin University Press.




DOI: https://doi.org/10.15575/ijhar.v4i1.14479

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indonesian Journal of Halal Research Indexed By:

         


Published By:

Halal Center

UIN Sunan Gunung Djati

Gedung Solahuddin Sanusi (Laboratorium Terpadu)

Jl. A.H. Nasution No. 105, Cibiru, Bandung, West Java 40614 - Indonesia 

Creative Commons License
Indonesian Journal of Halal Research by Halal Center UIN Sunan Gunung Djati Bandung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://journal.uinsgd.ac.id/index.php/ijhar.