Portraits and Challenges of Indonesia's Modest Fashion Industry on the Halal Industry Competition in the World
DOI:
https://doi.org/10.15575/ijhar.v5i1.17385Keywords:
challenges, halal industry, modest fashionAbstract
The Muslim population is spread all over the world, and the majority of Indonesia's population is Muslim. The market segmentation for the halal industry, one of which is modest fashion, has a lot of competition globally. This study describes the development and challenges of Indonesia's modest fashion industry in the global halal industry. The research method is qualitative with a descriptive approach, with data collected from reports and related documents. The results show the simple fashion sector score of Indonesia's Global Islamic Economic Indicator increased from 2018 to 2021 and is ranked in the top 10. Similar development trends occurred in competing countries. Indonesia faces many challenges and stiff competition in the modest fashion sector of the halal industry, including accessing financing and international markets, meeting market needs, receiving government support/related policies, implementing technology in marketing, research and development, and setting competitive prices. However, Indonesia's modest fashion sector is growing.
References
Abri, A. G., & Mahmoudzadeh, M. (2015). Impact of information technology on productivity and efficiency in Iranian manufacturing industries. Journal of Industrial Engineering International, 11(1), 143-157. https://doi.org/10.1007/s40092-014-0095-1
Ajala, I. (2017). From Islamic dress and Islamic fashion to cool Islam: An exploration of Muslim youth hybrid identities in the West. International Journal of Interdisciplinary Cultural Studies, 12(3), 1-11. https://doi.org/10.18848/2327-008X/CGP/v12i03/1-11
Akram, H. W. (2022). Global Halal business: a sectoral analysis. International Journal of Business and Globalisation, 30(1), 111-130. https://doi.org/10.1504/IJBG.2022.122291
Amalia, D., & Woyanti, N. (2020). The effect of Business Unit, Production, Private Investment, and Minimum Wage on the Labor Absorption in the Large and Medium Industry 5 Province in Java island. Jurnal Media Ekonomi Dan Manajemen, 35(2), 206-217. http://dx.doi.org/10.24856/mem.v35i2.1550
Baharuddin, F. N., Musa, A. H., Rosle, A. N., Ibrahim, S. S., & Ahmad, M. (2021). An Insight to the Framework Development of Fashion Consciousness in Modest Fashion Industries: A Conceptual paper. Proceedings: International Invention, Innovative & Creative (InIIC) Conference, 9(June), 2018-2021. https://iniicseries.weebly.com/.
Bardakcı, A., Kantar, M., Wood, B. P., & Kadirov, D. (2021). Servicing Modest Fashion Markets: The Case of Two Turkish Clothing Companies. Journal of Halal Service Research, 2(1), 39-51. https://magscholar.com/jhsr/
Bessen, J. (2020). Industry concentration and information technology. Journal of Law and Economics, 63(3), 531-555. https://doi.org/10.1086/708936
Bohn, T., Brakman, S., & Dietzenbacher, E. (2021). From exports to value added to income: Accounting for bilateral income transfers. Journal of International Economics, 131. https://doi.org/10.1016/j.jinteco.2021.103496
Boukhatem, J., & Ben Moussa, F. (2018). The effect of Islamic banks on GDP growth: Some evidence from selected MENA countries. Borsa Istanbul Review, 18(3), 231-247. https://doi.org/10.1016/j.bir.2017.11.004
Faried, A. I. (2019). Implementasi Model Pengembangan Industri Halal Fashion Di Indonesia. Jurnal Kajian Ekonomi dan Kebijakan Publik (JEpa), 4(2), 9-19. https://jurnal.pancabudi.ac.id/index.php/jepa/article/view/585
Farrag, D. A., & Hassan, M. (2015). The influence of religiosity on Egyptian Muslim youths' attitude towards fashion. Journal of Islamic Marketing, 6(1), 95-108. https://doi.org/10.1108/JIMA-04-2014-0030
Fathoni, M. A. (2020). Potret Industri Halal Indonesia: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 6(3), 428-435. https://doi.org/10.29040/jiei.v6i3.1146
Gazzola, P., Pavione, E., Pezzetti, R., & Grechi, D. (2020). Trends in the fashion industry. The perception of sustainability and circular economy: A gender/generation quantitative approach. Sustainability (Switzerland), 12(7), 1-19. https://doi.org/10.3390/su12072809
Georgallis, P., Dowell, G., & Durand, R. (2019). Shine on Me: Industry Coherence and Policy Support for Emerging Industries. Administrative Science Quarterly, 64(3), 503-541. https://doi.org/10.1177/0001839218771550
Gupta, R. (2021). Modest Fashion Consumables: Influence of Media in the UAE. Global Media Journal - Arabian Edition, 3(3), 1-16. https://amityuniversity.ae/gmj-ae/
Hamid, A., Said, M., & Meiria, E. (2019). Potency and Prospect of Halal Market in Global Industry: An Empirical Analysis of Indonesia and United Kingdom. Business and Management Studies, 5(2), 54-63. https://doi.org/10.11114/bms.v5i2.4167
Huda, N., Rini, N., Muslikh, M., Hidayat, S., Takidah, E., Sari, D. P., & Husniyah, A. (2022). Strategic Model for Halal Tourism Development in Indonesia: A Preliminary Research. Indonesian Journal of Halal Research, 4(2), 53-64. https://doi.org/10.15575/ijhar.v4i2.11849
Hwang, C., & Kim, T. H. (2021). Muslim Women's Purchasing Behaviors Toward Modest Activewear in the United States. Clothing and Textiles Research Journal, 39(3), 175-189. https://doi.org/10.1177/0887302X20926573
Ikhwan, I. (2021). Text Analytic on Halal Research. Journal of Islamic Economic Literatures, 2(2), 1-12. http://journals.smartinsight.id/index.php/JIEL/article/view/47/45
Jailani, N., Kuat Ismanto, Susminingsih, & Adinugraha, H. H. (2022). an Opportunity To Develop Halal Fashion Industry in Indonesia Through E-Commerce Platform. Tadayun: Jurnal Hukum Ekonomi Syariah, 3(2), 121-132. https://doi.org/10.24239/tadayun.v3i2.76
Kamarulzaman, Z., & Shaari, N. (2020). Fashion Industry-Palarch's. Journal Of Archaeology Of Egypt/Egyptology, 17(7), 7063-7072. https://archives.palarch.nl/index.php/jae/article/view/3109
Khurotul, A. E., Ferina, N., & Sukowidyanti, A. P. (2019). A Study of Modest Fashions SME'S Business Performance The Moderating Role of Business Model Innovation. Eurasia: Economics & Business, 2(20), 125-133. https://doi.org/10.18551/econeurasia.2019-02
Kim, M. O., Lee, Y. H., Martins, L. P., & Wen, Y. (2016). Comparisons: women's garments manufacturing cost survey between Korea and China. Fashion and Textiles, 3, 1-18. https://doi.org/10.1186/s40691-016-0059-8
Lang, C., & Liu, C. (2019). The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education. International Journal of Fashion Design, Technology and Education, 12(2), 235-246. https://doi.org/10.1080/17543266.2019.1581844
Ledhem, M. A., & Moussaoui, W. (2021). Islamic finance for entrepreneurship activities and economic growth: a parametric and non-parametric analysis from Malaysia. PSU Research Review. https://doi.org/10.1108/PRR-02-2021-0012
Lekhdar, S., Hassouni, S. El, Rue, S., Ben, M., Ragragui, A., & Al, M. (2021). Modest fashion: between ethical marketing and virtual influence. International Journal of Accounting, Finance, Auditing, Management and Economics, 2(5), 694-706. https://doi.org/10.5281/zenodo.5530858
Leonow, A. I., Koniagina, M. N., Petrova, S. V., Grunt, E. V., Kerimkhulle, S. Y., & Shubaeva, V. G. (2019). Application of information technologies in marketing: Experience of developing countries. Espacios, 40(38), 1-10. https://www.revistaespacios.com/a19v40n38/a19v40n38p24.pdf
Lewis, R. (2013). Fashion Forward and Faith-Tastic!: Online Modest Fashion and the Development of Women as Religious Interpreters and Intermediaries. In R. Lewis (Ed.). Modest Fashion: Styling Bodies, Mediating Faith (pp. 41-66). I.B. Tauris. http://dx.doi.org/10.5040/9780755694181.ch-002
Martiana, A., Maesyaroh, & Sobar. (2018). Motivation and Obstacles Faced by Women Halal Fashion Entrepreneurs and Role of The Business on Women's Economic Empowerment in Yogyakarta Indonesia. Humanities & Social Sciences Reviews, 6(2), 106-110. https://doi.org/10.18510/hssr.2018.6213
Maulana, I., Pudjihardjo, & Susilo. (2020). Analysis of the effect Of invesment, wage levels, the number of industries On employment In the industrial sector In regencies cities In East Java Province. International Journal of Business, Economics and Law, 23(1), 32-42. https://www.ijbel.com/wp-content/uploads/2020/11/IJBEL23-219.pdf
Peristiwo, H. (2019). Indonesian Halal Food Industry: Development, Opportunities and Challenges on Halal Supply Chains. Journal of Islamic Studies and Humanities, 4(2), 218-245. https://doi.org/10.21580/jish.42.5228
Purwanti, B. I., & Adinugraha, H. H. (2021). The Perception of Consumers on Muslim Fashion Brand in Indonesia. Tasharruf: Journal Economics and Business of Islam, 6(2), 163-173. https://doi.org/10.30984%2Ftjebi.v6i2.1673
Radwan, M., Kamal, M., Khavarinezhad, S., & Calandra, D. (2019). Influencing Factors on Modest Fashion Market: A Case Study. International Journal of Applied Research in Management and Economics, 2(1), 12-22. https://doi.org/10.33422/ijarme.v2i1.208
Rita, M. R., & Wahyudi, S. (2019). Entrepreneurial finance: financing antecedents and SMEs performance. Journal of Economics, Business & Accountancy Ventura, 21(3), 303-313. https://doi.org/10.14414/jebav.v21i3.1497
Rosenberg, T. (2019). Wrapped in Meaning: Modest Fashion as Feminist Strategy. NORA - Nordic Journal of Feminist and Gender Research, 27(4), 285-289. https://doi.org/10.1080/08038740.2019.1656669
State of the Global Islamic Economy. (2021). State of the Global Islamic Economy Report 2020/21. Dubai Capital of the Islamic Economy & DinarStandard. https://www.salaamgateway.com/specialcoverage/SGIE20-21
Sumarliah, E., Khan, S. Z., & Khan, R. U. (2022). Modest wear e-commerce: examining online purchase intent in Indonesia. Research Journal of Textile and Apparel, 26(1), 90-108. https://doi.org/10.1108/RJTA-11-2020-0121
Zainudin, M. I., Haji Hasan, F., & Othman, A. K. (2020). Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia. Journal of Islamic Marketing, 11(6), 1277-1293. https://doi.org/10.1108/JIMA-10-2018-0187
Zarrouk, H., Sherif, M., Galloway, L., & El Ghak, T. (2020). Entrepreneurial Orientation, Access to Financial Resources and SMEs' Business Performance: The Case of the United Arab Emirates. Journal of Asian Finance, Economics and Business, 7(12), 465-474. https://doi.org/10.13106/JAFEB.2020.VOL7.NO12.465
Zhang, M., Kong, X. X., & Ramu, S. C. (2016). The transformation of the clothing industry in China. Asia Pacific Business Review, 22(1), 86-109. https://doi.org/10.1080/13602381.2014.990204
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2023 Author
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish in Indonesian Journal of Halal Research agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Indonesian Journal of Halal Research by Halal Center UIN Sunan Gunung Djati Bandung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://journal.uinsgd.ac.id/index.php/ijhar.
