PERBEDAAN KEPUASAN RADIO KONVENSIONAL DENGAN STREAMING (STUDI DESKRIPTIF KUANTITATIF TENTANG GRATIFIKASI SOUGHT DAN GRATIFIKASI OBTAINED PADA RADIO ELFARA MALANG)


Intan Septiana Tanjung(1*), Rachmat Kriyantono(2), Anang Sujoko(3)

(1) Universitas Brawijaya, Indonesia
(2) Universitas Brawijaya, Indonesia
(3) Universitas Brawijaya, Indonesia
(*) Corresponding Author

Abstract


Radio is one of the mainstream media with many listeners around the world. Technological developments have spurred the media economy to innovate so that it is not only used in conventional frequencies, and it is now available in the form of streaming. Elfara FM Radio was chosen as an empirical phenomenon because it has an alternative media in the form of a website for streaming services on www.radioelfara.com and primetime programs that are the choice of researchers is Hitzteria (at 14.00-18.00). This study aims to determine the differences in the level of satisfaction of listeners of the Hitzteria program through conventional media or streaming media on Elfara FM radio. Through quantitative methods, researchers will try to find differences in the level of satisfaction through the technique of data collection, namely the questionnaire on Radio Elfara. The researcher used the MAIN model to test the hypothesis, which consisted of Modality, Agency, Interactivity, and Navigability. The results of the study will be very useful for the development of communication science studies, especially the study of economic media and intestinal gratification.


Keywords


Media Economy, Uses and gratification, Radio.

Full Text:

PDF

References


About us. (2018). Diakses pada 01 Agustus 2018, dari www.radioelfara.com.

Adilov, N., & Martin, H. J. (2013). Editors’ Preface: Press Freedom, Media Plurality, and Public Broadcasting Service Program Content. Journal of Media Economics, 26(1), 1-3.

Albarran, A. (2002). Media Economics: Understanding Markets, Industries and Concepts. Ames: Blackwell Press.

Albarran, A. B., Anderson, T., Bejar, L. G., Bussart, A. L., Daggett, E., Gibson, S., ... & Khalaf, T. (2007). “What happened to our audience?” Radio and new technology uses and gratifications among young adult users. Journal of Radio Studies, 14(2), 92-101.

Biagi, S. (2010). Media/Impact: Pengantar Media Massa. Jakarta: Salemba Humanika.

Blumler, J. G. (1979). The Role of Theory in Uses and Gratifications Studies. Communication research, 6(1), 9-36.

Doyle, G. (2002). Media Ownership: The Economics and Politics of Convergence and Concentration in the UK and European Media. UK: SAGE.

Mosco, V. (2009). The Political Economy of Communication. London: SAGE Publications Ltd.

PD PRSSNI Jawa Timur. (2000). Perkembangan Radio Siaran di Indonesia, Paradigma Radio Siaran Era Indonesia Baru. Surabaya: PD PRSSNI.

Phalen, P. F., Webster, J., & Lichty, L. W. (2000). Ratings Analysis: Theory and Practice. UK: Routledge.

Picard, R. G. (2002). The Economics and Financing of Media Companies. Fordham Univ Press.

Rubin, A. M. (2009). Uses and Gratifications Perspective on Media Effects. In J. Bryant & M. B. Oliver (Ed.), Media Effects: Advances in Theory and Research (h. 165–184). NY: Routledge.

Schendel, D., & Higgins, C. H. (1985). Pengambilan Keputusan Stratejik Untuk Organisasi Public dan Organisasi Non Profit. Jakarta: Grasindo.

Seufert, W., & Ehrenberg, M. (2007). Microeconomic consumption theory and individual media use: Empirical evidence from Germany. Journal of Media Business Studies, 4(3), 21-39.

Sugiya, A. (2012). Strategi Transformasi Konvergensi Media, Study Kasus Grand Strategi Harian Kompas (Doctoral dissertation, Tesis. Program Pasca Sarjana Ilmu Komunikasi Manajeman Komunikasi: Jakarta).




DOI: https://doi.org/10.15575/jispo.v9i2.5768

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2019 JISPO : Jurnal Ilmu Sosial dan Ilmu Politik



________________________________________________________________________

P - ISSN : 2303-3169

E - ISSN : 2579-3098


JISPO is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.>

 

Published by : Fakultas Ilmu Sosial dan Ilmu Politik UIN Sunan Gunung Djati Bandung

Flag Counter

 

View My Stats