Vol. 2 No. 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis

Articles

• MENGOPTIMALKAN KINERJA BISNIS ES TEH MILENIAL MELALUI PENDEKATAN EKONOMI MANAJERIAL

  Fadia Nanda Luthfiana,  Universitas Buana Perjuangan, Karawang,  Indonesia

  Nur Asifa Intan Thania,  Universitas Buana Perjuangan, Karawang,  Indonesia

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  DOI : 10.15575/jb.v2i1.26564 Abstract View : 17 PDF downloads: 32

• PROSEDUR DAN ALUR INVOICE PADA PT. USSI KOTA BANDUNG

  Alvi Salamah,  UIN Sunan Gunung Djati Bandung,  Indonesia

  Kadar Nurjaman,  UIN Sunan Gunung Djati Bandung,  Indonesia

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  DOI : 10.15575/jb.v2i1.28502 Abstract View : 19 PDF downloads: 142

• BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY

  Luluk Fauziah,  Universitas Diponegoro,  Indonesia

  Agus Dedi Subagja,  Universitas Subang,  Indonesia

  Putri Anditasari,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia

  Yogi Syarif Hidayat,  Universitas Linggabuana PGRI,  Indonesia

  Yusti Pujisari,  STIE SBI Yogyakarta,  Indonesia

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  DOI : 10.15575/jb.v2i1.28929 Abstract View : 5 PDF downloads: 1

• UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION

  Tekat Sukomardojo,  Politeknik Penerbangan Surabaya,  Indonesia

  Frasto Biyanto,  STIE YKPN Yogyakarta,  Indonesia

  Reni Sara Indrawati,  Universitas Pelita Harapan,  Indonesia

  Khotimatul Barki,  Universitas Diponegoro,  Indonesia

  Syamsuddin Syamsuddin,  Universitas Tadulako,  Indonesia

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  DOI : 10.15575/jb.v2i1.28966 Abstract View : 5 PDF downloads: 6

• SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES

  Farida Akbarina,  Politeknik Negeri Malang,  Indonesia

  Denpharanto Agung Krisprimandoyo,  Universitas Ciputra Surabaya,  Indonesia

  Reni Sara Indrawati,  Universitas Pelita Harapan,  Indonesia

  Muh Tabran,  UIN Alauddin Makassar,  Indonesia

  Iman Ahmad Gymnastiar,  Universitas Pendidikan Indonesia,  Indonesia

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  DOI : 10.15575/jb.v2i1.29106 Abstract View : 5 PDF downloads: 12

• LEVERAGING SOCIAL-MEDIA: BUILDING EXCEPTIONAL BRAND IMAGE AND BRAND AWARENESS

  Mashudi Mashudi,  Universitas Diponegoro,  Indonesia

  Endang Fatmawati,  Universitas Diponegoro,  Indonesia

  R. Ayu Erni Jusnita,  Universitas Dr. Soetomo Surabaya,  Indonesia

  Iman Ahmad Gymnastiar,  Universitas Pendidikan Indonesia,  Indonesia

  Reni Sara Indrawati,  Universitas Pelita Harapan,  Indonesia

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  DOI : 10.15575/jb.v2i1.29117 Abstract View : 74 PDF downloads: 56

• CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE

  Tekat Sukomardojo,  Politeknik Penerbangan Surabaya,  Indonesia

  Fahrizal Anwar,  Universitas Mulawarman,  Indonesia

  Dedi Djalipa,  Universitas Mulawarman,  Indonesia

  Khotimatul Barki,  Universitas Diponegoro,  Indonesia

  Saida Zainurossalamia ZA,  Universitas Mulawarman,  Indonesia

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  DOI : 10.15575/jb.v2i1.29165 Abstract View : 6 PDF downloads: 0

• EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION

  I Made Suraharta,  Politeknik Keselamatan Transportasi Jalan, Tegal,  Indonesia

  Nico Djajasinga,  PTDI-STTD, Bekasi,  Indonesia

  Luluk Fauziah,  Sekolah Vokasi Universitas Diponegoro, Semarang,  Indonesia

  Sri Umiatun Andayani,  Universitas Sultan Fatah Demak,  Indonesia

  Mashudi Mashudi,  Sekolah Vokasi Universitas Diponegoro, Semarang,  Indonesia

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  DOI : 10.15575/jb.v2i1.29193 Abstract View : 9 PDF downloads: 2

• MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI

  Hilda Yunita Wono,  Universitas Ciputra Surabaya,  Indonesia

  Nofal Supriaddin,  Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari,  Indonesia

  Fitrani Amin,  Universitas Muhammadiyah Kendari,  Indonesia

  Yudiana Indriastuti,  Universitas Pembangunan Nasional "Veteran" Jawa Timur,  Indonesia

  Siska Armawati Sufa,  Universitas Dr. Soetomo Surabaya,  Indonesia

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  DOI : 10.15575/jb.v2i1.29329 Abstract View : 117 PDF downloads: 78

• DIGITAL TRANSFORMATION AND E-COMMERCE ADOPTION AMONG SMALL BUSINESSES IN DEVELOPING AFRICAN ECONOMIES: EVIDENCE FROM ETHIOPIA AND UGANDA

  Victor Moses,  Islamic University In Uganda,  Uganda

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  DOI : 10.15575/jb.v2i1.38746 Abstract View : 4 PDF downloads: 23