Vol. 2 No. 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis

View Vol. 2 No. 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
DOI: https://doi.org/10.15575/jb.v2i1
Published: 2023-06-15

Articles

  • MENGOPTIMALKAN KINERJA BISNIS ES TEH MILENIAL MELALUI PENDEKATAN EKONOMI MANAJERIAL

    Fadia Nanda Luthfiana,  Universitas Buana Perjuangan, Karawang,  Indonesia
    Nur Asifa Intan Thania,  Universitas Buana Perjuangan, Karawang,  Indonesia
    DOI : 10.15575/jb.v2i1.26564 Abstract View : 0 PDF downloads: 4
    DOI: https://doi.org/10.15575/jb.v2i1.26564

  • PROSEDUR DAN ALUR INVOICE PADA PT. USSI KOTA BANDUNG

    Alvi Salamah,  UIN Sunan Gunung Djati Bandung,  Indonesia
    Kadar Nurjaman,  UIN Sunan Gunung Djati Bandung,  Indonesia
    DOI : 10.15575/jb.v2i1.28502 Abstract View : 4 PDF downloads: 38
    DOI: https://doi.org/10.15575/jb.v2i1.28502

  • BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY

    Luluk Fauziah,  Universitas Diponegoro,  Indonesia
    Agus Dedi Subagja,  Universitas Subang,  Indonesia
    Putri Anditasari,  Universitas Islam Negeri Sunan Gunung Djati Bandung,  Indonesia
    Yogi Syarif Hidayat,  Universitas Linggabuana PGRI,  Indonesia
    Yusti Pujisari,  STIE SBI Yogyakarta,  Indonesia
    DOI : 10.15575/jb.v2i1.28929 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i1.28929

  • UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION

    Tekat Sukomardojo,  Politeknik Penerbangan Surabaya,  Indonesia
    Frasto Biyanto,  STIE YKPN Yogyakarta,  Indonesia
    Reni Sara Indrawati,  Universitas Pelita Harapan,  Indonesia
    Khotimatul Barki,  Universitas Diponegoro,  Indonesia
    Syamsuddin Syamsuddin,  Universitas Tadulako,  Indonesia
    DOI : 10.15575/jb.v2i1.28966 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i1.28966

  • SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES

    Farida Akbarina,  Politeknik Negeri Malang,  Indonesia
    Denpharanto Agung Krisprimandoyo,  Universitas Ciputra Surabaya,  Indonesia
    Reni Sara Indrawati,  Universitas Pelita Harapan,  Indonesia
    Muh Tabran,  UIN Alauddin Makassar,  Indonesia
    Iman Ahmad Gymnastiar,  Universitas Pendidikan Indonesia,  Indonesia
    DOI : 10.15575/jb.v2i1.29106 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i1.29106

  • LEVERAGING SOCIAL-MEDIA: BUILDING EXCEPTIONAL BRAND IMAGE AND BRAND AWARENESS

    Mashudi Mashudi,  Universitas Diponegoro,  Indonesia
    Endang Fatmawati,  Universitas Diponegoro,  Indonesia
    R. Ayu Erni Jusnita,  Universitas Dr. Soetomo Surabaya,  Indonesia
    Iman Ahmad Gymnastiar,  Universitas Pendidikan Indonesia,  Indonesia
    Reni Sara Indrawati,  Universitas Pelita Harapan,  Indonesia
    DOI : 10.15575/jb.v2i1.29117 Abstract View : 4 PDF downloads: 7
    DOI: https://doi.org/10.15575/jb.v2i1.29117

  • CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE

    Tekat Sukomardojo,  Politeknik Penerbangan Surabaya,  Indonesia
    Fahrizal Anwar,  Universitas Mulawarman,  Indonesia
    Dedi Djalipa,  Universitas Mulawarman,  Indonesia
    Khotimatul Barki,  Universitas Diponegoro,  Indonesia
    Saida Zainurossalamia ZA,  Universitas Mulawarman,  Indonesia
    DOI : 10.15575/jb.v2i1.29165 Abstract View : 0 PDF downloads: 0
    DOI: https://doi.org/10.15575/jb.v2i1.29165

  • EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION

    I Made Suraharta,  Politeknik Keselamatan Transportasi Jalan, Tegal,  Indonesia
    Nico Djajasinga,  PTDI-STTD, Bekasi,  Indonesia
    Luluk Fauziah,  Sekolah Vokasi Universitas Diponegoro, Semarang,  Indonesia
    Sri Umiatun Andayani,  Universitas Sultan Fatah Demak,  Indonesia
    Mashudi Mashudi,  Sekolah Vokasi Universitas Diponegoro, Semarang,  Indonesia
    DOI : 10.15575/jb.v2i1.29193 Abstract View : 3 PDF downloads: 1
    DOI: https://doi.org/10.15575/jb.v2i1.29193

  • MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI

    Hilda Yunita Wono,  Universitas Ciputra Surabaya,  Indonesia
    Nofal Supriaddin,  Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari,  Indonesia
    Fitrani Amin,  Universitas Muhammadiyah Kendari,  Indonesia
    Yudiana Indriastuti,  Universitas Pembangunan Nasional "Veteran" Jawa Timur,  Indonesia
    Siska Armawati Sufa,  Universitas Dr. Soetomo Surabaya,  Indonesia
    DOI : 10.15575/jb.v2i1.29329 Abstract View : 42 PDF downloads: 9
    DOI: https://doi.org/10.15575/jb.v2i1.29329

  • DIGITAL TRANSFORMATION AND E-COMMERCE ADOPTION AMONG SMALL BUSINESSES IN DEVELOPING AFRICAN ECONOMIES: EVIDENCE FROM ETHIOPIA AND UGANDA

    Victor Moses,  Islamic University In Uganda,  Uganda
    DOI : 10.15575/jb.v2i1.38746 Abstract View : 0 PDF downloads: 9
    DOI: https://doi.org/10.15575/jb.v2i1.38746