Vol 2, No 1 (2023)

BRANDING: Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.15575/jb.v2i1

Table of Contents

Articles

MENGOPTIMALKAN KINERJA BISNIS ES TEH MILENIAL MELALUI PENDEKATAN EKONOMI MANAJERIAL
DOI :10.15575/jb.v2i1.26564
| Abstract views: 21 | PDF views: 31
(1) Fadia Nanda Luthfiana, Universitas Buana Perjuangan, Karawang, Indonesia
(2) Nur Asifa Intan Thania, Universitas Buana Perjuangan, Karawang, Indonesia
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PROSEDUR DAN ALUR INVOICE PADA PT. USSI KOTA BANDUNG
DOI :10.15575/jb.v2i1.28502
| Abstract views: 24 | PDF views: 22
(1) Alvi Salamah, UIN Sunan Gunung Djati Bandung, Indonesia
(2) Kadar Nurjaman, UIN Sunan Gunung Djati Bandung, Indonesia
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BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY
DOI :10.15575/jb.v2i1.28929
| Abstract views: 6 | PDF views: 1
(1) Luluk Fauziah, Universitas Diponegoro, Indonesia
(2) Agus Dedi Subagja, Universitas Subang, Indonesia
(3) Putri Anditasari, Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
(4) Yogi Syarif Hidayat, Universitas Linggabuana PGRI, Indonesia
(5) Yusti Pujisari, STIE SBI Yogyakarta, Indonesia
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UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION
DOI :10.15575/jb.v2i1.28966
| Abstract views: 7 | PDF views: 0
(1) Tekat Sukomardojo, Politeknik Penerbangan Surabaya, Indonesia
(2) Frasto Biyanto, STIE YKPN Yogyakarta, Indonesia
(3) Reni Sara Indrawati, Universitas Pelita Harapan, Indonesia
(4) Khotimatul Barki, Universitas Diponegoro, Indonesia
(5) Syamsuddin Syamsuddin, Universitas Tadulako, Indonesia
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SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES
DOI :10.15575/jb.v2i1.29106
| Abstract views: 21 | PDF views: 12
(1) Farida Akbarina, Politeknik Negeri Malang, Indonesia
(2) Denpharanto Agung Krisprimandoyo, Universitas Ciputra Surabaya, Indonesia
(3) Reni Sara Indrawati, Universitas Pelita Harapan, Indonesia
(4) Muh Tabran, UIN Alauddin Makassar, Indonesia
(5) Iman Ahmad Gymnastiar, Universitas Pendidikan Indonesia, Indonesia
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LEVERAGING SOCIAL-MEDIA: BUILDING EXCEPTIONAL BRAND IMAGE AND BRAND AWARENESS
DOI :10.15575/jb.v2i1.29117
| Abstract views: 10 | PDF views: 13
(1) Mashudi Mashudi, Universitas Diponegoro, Indonesia
(2) Endang Fatmawati, Universitas Diponegoro, Indonesia
(3) R. Ayu Erni Jusnita, Universitas Dr. Soetomo Surabaya, Indonesia
(4) Iman Ahmad Gymnastiar, Universitas Pendidikan Indonesia, Indonesia
(5) Reni Sara Indrawati, Universitas Pelita Harapan, Indonesia
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CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE
DOI :10.15575/jb.v2i1.29165
| Abstract views: 2 | PDF views: 0
(1) Tekat Sukomardojo, Politeknik Penerbangan Surabaya, Indonesia
(2) Fahrizal Anwar, Universitas Mulawarman, Indonesia
(3) Dedi Djalipa, Universitas Mulawarman, Indonesia
(4) Khotimatul Barki, Universitas Diponegoro, Indonesia
(5) Saida Zainurossalamia ZA, Universitas Mulawarman, Indonesia
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EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION
DOI :10.15575/jb.v2i1.29193
| Abstract views: 4 | PDF views: 3
(1) I Made Suraharta, Politeknik Keselamatan Transportasi Jalan, Tegal, Indonesia
(2) Nico Djajasinga, PTDI-STTD, Bekasi, Indonesia
(3) Luluk Fauziah, Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia
(4) Sri Umiatun Andayani, Universitas Sultan Fatah Demak, Indonesia
(5) Mashudi Mashudi, Sekolah Vokasi Universitas Diponegoro, Semarang, Indonesia
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MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI
DOI :10.15575/jb.v2i1.29329
| Abstract views: 9 | PDF views: 10
(1) Hilda Yunita Wono, Universitas Ciputra Surabaya, Indonesia
(2) Nofal Supriaddin, Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari, Indonesia
(3) Fitrani Amin, Universitas Muhammadiyah Kendari, Indonesia
(4) Yudiana Indriastuti, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia
(5) Siska Armawati Sufa, Universitas Dr. Soetomo Surabaya, Indonesia
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