Strategi Marketing Public Relations Jonas Photo dalam Mempertahankan Loyalitas Pelanggan

Abstract

This research aims to find Jonas Photo's Marketing Public Relations strategy in maintaining customer loyalty by referring to the theoretical basis of Thomas L. Harris, namely the Three Ways Strategy Concept which is relevant to the research phenomenon. This research uses descriptive qualitative research methods with data collection techniques, namely passive participant observation and in-depth interviews. The results of this study found that Jonas Photo's Marketing Public Relations strategy in maintaining customer loyalty is in accordance with the three elements in the Three Ways Strategy Concept, (1) Push Strategy (2) Pull Strategy and (3) Pass Strategy.