Implementasi Cyber Public Relations Di Pemerintahan Kabupaten Garut Melalui media sosial Instagram
DOI:
https://doi.org/10.15575/reputation.v6i1.21063Abstract
This study aims to find out how to implement Cyber Public Relations in the Garut Regency Government through Instagram Social Media. The research method used is descriptive analysis with a qualitative approach. The concept used in this research is Four Step Public Relations. The research results obtained are: Definition of the problem carried out by analysis of the media situation, and analysis of media content. Planning and program is determining the purpose and design of content, and program content. Implementation and communication, namely managing Instagram accounts, utilizing Instagram features, creating content, and Evaluation.References
Basit, A., & Rahmawati, T. H. (2017). Cyber public relations (E-PR) dalam brand image Wardah kosmetik dengan pendekatan mixed method. Nyimak: Journal of Communication, 1(2), 197–208. https://doi.org/10.31000/nyimak.v1i2.483
Cutlip, S. M., Center, A. H., & Broom, G. M. (2011). Effective public relations. Jakarta: Kencana Prenada Media Group.
Dulwahab, E. (2010). Dakwah di era konvergensi media. Jurnal Ilmu Dakwah, 5(16), July–December 2010.
Idris, I. K. (2014). Peran humas pemerintah di era keterbukaan informasi (Analisis isi Permenpan-RB No. 6 Tahun 2014 tentang jabatan fungsional pranata humas dan angka kreditnya). Jurnal Universitas Paramadina, 11(3), 1146–1163. https://journal.paramadina.ac.id/index.php/upm/article/view/50
Iriantara, Y. (2019). Humas pemerintah 4.0. Media Nusantara, 16(1), 13–26. http://ojs.uninus.ac.id/index.php/MediaNusantara/article/view/630
Jefkins, F. (2004). Public relations (Edisi 5). Jakarta: PT Erlangga.
Juanda, H. (2017). Media sosial sebagai penyebarluasan informasi pemerintah Aceh. Jurnal Perawi, 1(1), 1–22. http://dx.doi.org/10.22373/jp.v1i1.1988
Kholisoh, N. (2015). Strategi komunikasi public relations dan citra positif organisasi (Kasus public relations Rumah Sakit “X†di Jakarta). Jurnal Ilmu Komunikasi, 13(3), 195–209. http://jurnal.upnyk.ac.id/index.php/komunikasi/article/view/1459
Kriyantono, R. (2019). Teknik produksi media public relations dan publisitas korporat. Jakarta: PT Fajar Interpratama Offset.
Nasrullah, R. (2018). Riset khalayak digital: Perspektif khalayak media dan realitas virtual di media sosial. Jurnal Sosioteknologi, 17, 271–287.
Nurudin. (2012). Pengantar komunikasi massa. Jakarta: Raja Grafindo Persada.
Pienrasmi, H. (2015). Pemanfaatan social media oleh praktisi public relations di Yogyakarta. Jurnal Komunikasi, 9(2), 199–210. https://doi.org/10.20885/komunikasi.vol9.iss2.art6
Romli, A. S. M. (2020). Humas online: Panduan praktis cyber PR. Jakarta: Lekkas.
Ruslan, R. (2005). Manajemen public relations dan media komunikasi. Jakarta: Raja Grafindo Persada.
Sedarmayanti. (2018). Komunikasi pemerintahan. Bandung: Refika Aditama.
Wahjuwibowo, I. S. (2018). Memotivasi praktisi kehumasan pemerintah dalam pelatihan cyber public relations dan manajemen kehumasan. Prosiding PKM-CSR, 1.
Yulianita, N. (2005). Dasar-dasar public relations. Bandung: P2U LPPM UNISBA.
