KONSTRUKSI PIMPINAN TERHADAP PERAN DAN FUNGSI PUBLIC RELATIONS DI INDONESIA (UNIVERSITAS BRAWIJAYA DAN UNIVERSITAS HASANUDDIN)


Mohammad Annur Tri Putra(1*), Rachmat Kriyantono(2), Maulina Pia Wulandari(3)

(1) Universitas Brawijaya, Indonesia
(2) Universitas Brawijaya, Indonesia
(3) Universitas Brawijaya, Indonesia
(*) Corresponding Author

Abstract


This study aims to explain how leaders construct opinions about the function of public relations (PR) in Indonesian universities (Universitas Brawijaya and Hasanuddin University). This research is qualitative research using the construction paradigm and phenomenology approach. The results of the study indicate that the construction of leadership roles and functions of public relations in these two universities has similarities and there are also differences in perspectives due to circumstances. The construction of leadership occurs according to the conditions on campus.

Keywords


Leadership construction, public relations, Brawijaya University and Hasanuddin University.

Full Text:

PDF

References


Ardianto, E. (2011). Handbook of Public Relations. Bandung: Sembiosa Rekatama Media.

Benn, S. T., Renier, L., Pendleton, J. (2010). Public Relations Leadership in Corporate Social Responsibility. Journal of Business Ethics, Vol. 96, No. 3. pp. 403-423.

Cutlip, Scott, M., Center, Allen, H., Broom, Glen, M. (2006). Effective Public Relations. Jakarta: Pranada Media.

Daymon, C., dan Holloway, I. (2011). Qualitative Research Methode in Public Relations and Marketing Communication. USA: Roultedge.

Dozier, D. M. (1992). The Organitational Roles of Communication and Public Relations Practitioners. Dalam J. E. Grunig (editor), Excellence in Public Relations and Communication Management, hal. 327-355. Hillsdale, NJ: Lawrence Erlbaum Associates.

Effendy, O. U. (2003). Teori dan Filsafat Komunikasi. Bandung : PT Citra Aditya Bakti.

Elizabeth, Goenawan, Ananto. (2004). “Public Relations, Sebagai Koalisi Yang Dominan, Mungkinkah?”. Makalah Pada Konvensi Perhumas di Yogyakarta.

Kim, Soo-Yeon, Park, Hyojung. (2011). Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners. Journal of Business Ethics, Vol. 103, No. 4, h. 639-653.

Kriyantono, R. (2008). Public Relations Writing: Teknik Produksi Media Public Relations dan Publisitas Korporat (edisi kedua). Jakarta: Kencana Prenada Media Group.

Kriyantono, R. (2014). Teori Public Relations: Perspektif Barat dan Lokal (Aplikasi Penelitian dan Praktif). Jakarta: Kencana Prenadamedia Group.

Yukl, G. (2013). leadership in organizations. (S. Yagan, Ed.) (eigth edit). england: pearson education limited.

Puspokusumo, A. (2011). Peranan Management Public Relations Dalam Mempertahankan Citra Perusahaan Jasa Perhotelan : Studi Kualitatif Pada Re-Opening Hotel Mandarin Oriental Jakarta. Jakarta Barat. Bina Nusantara University. Diakses : tgl 31 Oktober 2017.

Rahmawati, Y. (2014). Manajemen Public Relations Sebagai Alat Etika Komunikasi Dalam Bisnis Islam.

https://www.academia.edu/9991531/MANAJEMEN_PUBLIC_RELATIONS_SEBAGAI_ALAT_ETIKA_KOMUNIKASI_DALAM_BISNIS_ISLAM_Yuke_Rahmawati. Diakses : tgl 17 Mei 2017.

Rizlani, R. D. (2012). Peranan Public Relations Dalam Membangun Citra Perusahaan Pada PT Mitra Garuda Lestari. Jakarta Barat. Bina Nusantara University. Diakses: tgl 31 Oktober 2017.

Satlita, L. (2014). Reposisi Peran dan Fungsi Strategis Public Relations dalam Organisasi. Jurnal Online :

staffnew.uny.ac.id/.../Reposisi+Peran+dan+Fungsi+Strategis++Public+Relations_0.pdf. diakses: tgl 17 Mei 2017.

Sembiring, T. (2013). Peran Humas Dalam Memposisikan Citra Pemerintah di Era Keterbukaan Informasi. Makalah Pada Forum Kehumasan di Surakarta.

Sussmann, L. A. (1948-1949). The Personnel and Ideology of Public Relations. The Public Opinion Quarterly, Vol. 12, No. 4. pp. 697-708.

Sugiyono. (2012). Memahami Penelitian Kualitatif. Bandung: Alfabeta.

Tamin, I. (2004). The Myth and Practice of Public Relations. Jakarta: BPP Perhumasan.

Trisyarini, C. D. (2013). Peran dan Fungsi Public Relations Dalam Membangun Citra Perusahaan SPA Di Indonesia. (Kasus Pada Perusahaan SPA Level Menengah Di Woman Andwoman SPA Yogyakarta, Spa Putri Kedaton Yogyakarta Dan Raga Jive Home SPA Yogyakarta). Universitas Atma Jaya Yogyakarta. Diakses: tgl 31 Oktober 2017.

Wijaya, R. F. (2015). Konstruksi Organisasi Terhadap Fungsi Humas (Studi Fenomenologi Humas di UPT Balai Konservasi Tumbuhan Kebun Raya Purwodado-LIPI). Malang: Universitas Brawijaya.

Wilicox, D. L., Ault, P. H., Agee, W. K. (2011). Public Relations Strategi dan Taktik. Jilit 1. Tangerang Selatan : Karisma Publishing Group.

Yukl, G. (2013). leadership in organizations. England: pearson education limited.




DOI: https://doi.org/10.15575/jispo.v9i2.5577

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2019 JISPO : Jurnal Ilmu Sosial dan Ilmu Politik



________________________________________________________________________

P - ISSN : 2303-3169

E - ISSN : 2579-3098


JISPO is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.>

 

Published by : Fakultas Ilmu Sosial dan Ilmu Politik UIN Sunan Gunung Djati Bandung

Flag Counter

 

View My Stats