Kampanye Public Relations GTPP 50 Juta Pohon Melalui Instagram @dishut_jabar


Frieska Chairunnisa Zain(1*), Asep Saeful Muhtadi(2), Dyah Rahmi Astuti(3)

(1) Ilmu Komunikasi Hubungan Masyarakat Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung, Indonesia
(2) Ilmu Komunikasi Hubungan Masyarakat Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung, Indonesia
(3) Ilmu Komunikasi Hubungan Masyarakat Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung,  
(*) Corresponding Author

Abstract


This study aims to describe the public relations campaign process carried out by the West Java Forestry Service which was carried out through social media Instagram @dishut_jabar. Researchers describe the campaign process starting from problem identification, planning, to campaign implementation. This study uses the Ostergaard campaign model with constructivism paradigm through qualitative descriptive methods and data collection through in-depth interviews and collected. The results of this study explain that the public relations campaign for planting and maintaining 50 million trees through Instagram @dishut_jabar carried out by the West Java Forestry Service through social media has gone through three main processes. 1) the problem identification process by looking for data and facts in the field 2) the campaign planning process by determining the need for the use of Instagram social media 3) the campaign implementation process which refers to the results of the analysis and the predetermined plan. documentation.

Full Text:

PDF

References


Ardianto, E. (2016). Handbook of Public Relations Pengantar Komprehensif. Simbiosa Rekatama Media.

Asshiddiqie, J. (2010). Green Constitution: Nuansa Hijau Undang-Undang Dasar Negara 1945. PT RAJAGRAFINDO PERSADA.

Astuti, D. R., Aziz, A., & Fuad, A. (2020). Analisa Pengelolaan Kampanye Public Relations tentang Pencegahan Covid-19 di Indonesia. Digital Library.

Atmoko, T. (2012). Standar Operasional Prosedur (SOP) dan Akuntabilitas Kinerja Instansi Pemerintah. Unpad.

Creswell, J. W. (2012). Educational Research : Planning, Conducting, and. Evaluating Quantitative and Qualitative Research. Pearson Education.

jabarprov. (n.d.). Visi dan Misi Pemerintah Provinsi Jawa Barat.

Komariah, A., & Djam’an Satori. (2011). Metode Penelitian Kualitatif. Alfabeta.

Larson, C. U. (2009). Persuasion: Reception and Responsibility. Wadsworth Publishing.

Nasrullah, R. (2017). Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. Simbiosa Rekatama Media.

opendata.jabarprov.go.id. (n.d.). Top 3 Kejadian Bencana Di Jawa Barat Tahun 2015-2020. https://opendata.jabarprov.go.id/id/infografik/top-3-kejadian-bencana-di-jawa-barat-tahun-2015-2020

Peraturan Presiden No.15 tahun 2018 tentang Percepatan Pengendalian Pencemaran dan Kerusakan Daerah Aliran Sungai Citarum, (2018).

Puteri, J. vera. (2005). Kamus Hukum dan Glosarium Otonomi Daerah. Semeru.

Rogers, E. M., & Storey, J. D. (1987). Communication Campaigns. Sage Publication.

Ruslan, R. (2008). Kampanye Public Relations. PT RAJAGRAFINDO PERSADA.

Santana, S. (2005). Jurnalisme Kontemporer. Yayasan Obor Indonesia.

Seitel, F. P. (2016). Praktik Public Relations. Erlangga.

Sukini. (n.d.). Bahasa dan Sastra Indonesia untuk SMP. Widya Duta Grafika.

Surbakti, R., & Supriyanto, D. (2013). Partisipasi Warga Masyarakat Dalam Proses Penyelenggaraan Pemilihan Umum. Kemitraan Pembaruan Tata Pemerintahan.

Susanto, E. H. (2013). Komunikasi Politik. Mitra Wacana Media.

Venus, A. (2009). Manajemen Kampanye: Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Simbiosa Rekatama Media.

Venus, A. (2018). Manajemen Kampanye: Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Simbiosa Rekatama Media.

Wibisono, D. (2006). Manajemen kinerja: konsep, desain, dan teknik meningkatkan daya saing perusahaan. Erlangga.




DOI: https://doi.org/10.15575/reputation.v5i1.18051

Refbacks

  • There are currently no refbacks.


Reputation: Jurnal Ilmu Hubungan Masyarakat is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.