Personal Branding Sherly Annavita Rahmi di Media Sosial YouTube

Authors

  • Kiki Zakiyah UIN Sunan Gunung Djati Bandung, Indonesia
  • Darajat Wibawa UIN Sunan Gunung Djati, Indonesia
  • Dyah Rahmi Astuti UIN Sunan Gunung Djati Bandung, Indonesia

DOI:

https://doi.org/10.15575/reputation.v6i3.20574

Abstract

This study aims to find out how to form 1) Consictency (Consistency), 2) Specialization (Specialization), 3) Relevant (Relevant), 4) Distinctiveness (Differences) personal branding Sherly Annavita Rahmi through social media YouTube. The study is based on the selection of models that are relevant to what will be discussed. This study refers to the authentic personal branding model of Hubert K. Rampersad. The results showed that Sherly Annavita Rahmi's personal branding form through YouTube social media through four main criteria, namely: 1) Consistency: the content that Sherly and the team create is always the same as her character and the content upload period is always consistent. 2) Specialization: Sherly specializes as a millennial influencer, academic, and entrepreneur. 3) Relevant: the audience considers the message Sherly conveys to be relevant to the current state of affairs. 4) Distinctiveness: unlike millennial influencers, Sherly doesn't want to be considered a feminist, Sherly stands on her own feet, and has her own style of speech and language style.

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Published

2024-08-29

How to Cite

Zakiyah, K., Wibawa, D., & Astuti, D. R. (2024). Personal Branding Sherly Annavita Rahmi di Media Sosial YouTube. Reputation: Jurnal Ilmu Hubungan Masyarakat, 6(3), 241–262. https://doi.org/10.15575/reputation.v6i3.20574

Issue

Vol. 6 No. 3 (2022): REPUTATION: Jurnal Ilmu Hubungan Masyarakat

Section

Articles

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