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Issue Title
 
Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis PENGARUH KREDIBILITAS BRAND AMBASSADOR MARSHA ARUAN TERHADAP BRAND IMAGE EMINA PADA SISWI SMAN 10 TANGERANG Abstract   PDF
Iftah Noor Khairatul Fitrah, RA. Loretta Kartikasari
 
Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis PENTINGNYA PELATIHAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA DALAM MENGHADAPI TANTANGAN GLOBAL Abstract   PDF
Muhammad Zaky
 
Vol 1, No 1 (2022): BRANDING: Jurnal Manajemen dan Bisnis PROFITABILITAS TINJAUAN EKONOMI ISLAM Abstract   PDF
Dudang Gojali
 
Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis PROSEDUR DAN ALUR INVOICE PADA PT. USSI KOTA BANDUNG Abstract   PDF
Alvi Salamah, Kadar Nurjaman
 
Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Abstract   PDF
Tituk Utari, Jentot Tugiyono, Agus Leonard Togatorop, Harto Harto, Henny Noviany
 
Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS Abstract   PDF
Nico Djundharto Djajasinga, Endang Fatmawati, Syamsuddin Syamsuddin, Tekat Sukomardojo, Arif Budi Sulistyo
 
Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT Abstract   PDF
Luluk Fauziah, Suharyanto Suharyanto, R. Lisye Herlina, Adang Sutisna, Iman Ahmad Gymnastiar
 
Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES Abstract   PDF
Farida Akbarina, Denpharanto Agung Krisprimandoyo, Reni Sara Indrawati, Muh Tabran, Iman Ahmad Gymnastiar
 
Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis THE DIGITAL LEAP: STRATEGIC MANAGEMENT FOR DIGITAL TRANSFORMATION SUCCESS IN TRADITIONAL INDUSTRIES Abstract   PDF
Septian Aryatama, Dianawati Suryaningtyas, Martanto Martanto, Arif Budi Sulistyo, Khotimatul Barki
 
Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY Abstract   PDF
Andyan Pradipta Utama, John Christianto Simon, Fitri Nurlaela, Iskandar iskandar, Andi Asy'hary J. Arsyad
 
Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis THE ROLE OF COFFEE AND TEA EXPORTS IN DRIVING REGIONAL ECONOMIC GROWTH: A QUANTITATIVE ANALYSIS Abstract   PDF
Nita Rachmanisa Hanifa, Dika Djatnika
 
Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis THE ROLE OF MICROFINANCE IN ENHANCING ENTREPRENEURIAL GROWTH IN SUB-SAHARAN AFRICA: A COMPARATIVE ANALYSIS OF NIGERIA AND KENYA Abstract   PDF
Abdulsalami Abubakar
 
Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION Abstract   PDF
Tekat Sukomardojo, Frasto Biyanto, Reni Sara Indrawati, Khotimatul Barki, Syamsuddin Syamsuddin
 
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